電子商務專業課程
計算(suan)機(ji)網(wang)(wang)(wang)絡(luo)(luo)原理、電(dian)(dian)(dian)(dian)子(zi)(zi)(zi)商(shang)務(wu)(wu)(wu)概論(lun)(lun)、網(wang)(wang)(wang)絡(luo)(luo)營銷實(shi)務(wu)(wu)(wu)、電(dian)(dian)(dian)(dian)子(zi)(zi)(zi)商(shang)務(wu)(wu)(wu)網(wang)(wang)(wang)站(zhan)推廣、電(dian)(dian)(dian)(dian)子(zi)(zi)(zi)商(shang)務(wu)(wu)(wu)客(ke)戶(hu)服(fu)務(wu)(wu)(wu)、電(dian)(dian)(dian)(dian)子(zi)(zi)(zi)商(shang)務(wu)(wu)(wu)網(wang)(wang)(wang)站(zhan)建設(she)(she)與(yu)維(wei)護、國(guo)際貿易概論(lun)(lun)、電(dian)(dian)(dian)(dian)子(zi)(zi)(zi)商(shang)務(wu)(wu)(wu)信函寫作(zuo)、電(dian)(dian)(dian)(dian)子(zi)(zi)(zi)商(shang)務(wu)(wu)(wu)營銷寫作(zuo)實(shi)務(wu)(wu)(wu)、營銷策(ce)劃(hua)、網(wang)(wang)(wang)頁配色、網(wang)(wang)(wang)頁設(she)(she)計、數據(ju)結構、Photoshop、Adobe Dreamweaver、html、Java語言(yan)、Web標準與(yu)網(wang)(wang)(wang)站(zhan)重構、FlashAction Script動畫設(she)(she)計、UI設(she)(she)計、電(dian)(dian)(dian)(dian)子(zi)(zi)(zi)商(shang)務(wu)(wu)(wu)網(wang)(wang)(wang)站(zhan)建設(she)(she)、電(dian)(dian)(dian)(dian)子(zi)(zi)(zi)商(shang)務(wu)(wu)(wu)管理實(shi)務(wu)(wu)(wu)、ERP與(yu)客(ke)戶(hu)關(guan)系管理、電(dian)(dian)(dian)(dian)子(zi)(zi)(zi)商(shang)務(wu)(wu)(wu)物流管理、消費心理學、電(dian)(dian)(dian)(dian)子(zi)(zi)(zi)商(shang)務(wu)(wu)(wu)實(shi)驗、電(dian)(dian)(dian)(dian)子(zi)(zi)(zi)商(shang)務(wu)(wu)(wu)專業英(ying)語、網(wang)(wang)(wang)絡(luo)(luo)數據(ju)庫、移動商(shang)務(wu)(wu)(wu)、企業信息化、電(dian)(dian)(dian)(dian)子(zi)(zi)(zi)商(shang)務(wu)(wu)(wu)系統設(she)(she)計、廣告策(ce)劃(hua)、電(dian)(dian)(dian)(dian)子(zi)(zi)(zi)商(shang)務(wu)(wu)(wu)與(yu)物流等(deng)。
電子商務專業就業方向
畢業生(sheng)主要可(ke)從事的職業有:電商(shang)平臺網(wang)(wang)站(zhan)(zhan)前端設計、網(wang)(wang)站(zhan)(zhan)后臺建設和(he)維護、電商(shang)網(wang)(wang)站(zhan)(zhan)運營(ying)(ying)(網(wang)(wang)絡(luo)(luo)編輯、網(wang)(wang)絡(luo)(luo)客戶服務、網(wang)(wang)站(zhan)(zhan)策(ce)(ce)劃、網(wang)(wang)站(zhan)(zhan)數據(ju)監控和(he)數據(ju)挖掘、網(wang)(wang)站(zhan)(zhan)CRM)、網(wang)(wang)絡(luo)(luo)營(ying)(ying)銷(xiao)(SEO、SEM、網(wang)(wang)絡(luo)(luo)廣告(gao)投放(fang)、網(wang)(wang)絡(luo)(luo)整合營(ying)(ying)銷(xiao)、企業營(ying)(ying)銷(xiao)策(ce)(ce)劃)、電子商(shang)務運營(ying)(ying)等。
電子商務專業就業前景
2011年以來,隨著全球電子商務高速增(zeng)長,中國(guo)電(dian)(dian)子(zi)(zi)商(shang)務(wu)(wu)(wu)(wu)(wu)(wu)也急(ji)劇發展,使得電(dian)(dian)子(zi)(zi)商(shang)務(wu)(wu)(wu)(wu)(wu)(wu)人(ren)才(cai)嚴重短缺。由于(yu)互(hu)聯網(wang)用戶正以每年(nian)100%的(de)速度遞增(zeng),該行業(ye)(ye)的(de)人(ren)才(cai)缺口相當驚人(ren),預計中國(guo)在未來(lai)(lai)10年(nian)大(da)(da)約需要200萬名電(dian)(dian)子(zi)(zi)商(shang)務(wu)(wu)(wu)(wu)(wu)(wu)專(zhuan)業(ye)(ye)人(ren)才(cai),從社會調(diao)查(cha)實踐來(lai)(lai)看(kan),絕(jue)大(da)(da)多數企業(ye)(ye)(多為中小企業(ye)(ye))已陸續步(bu)入(ru)電(dian)(dian)子(zi)(zi)商(shang)務(wu)(wu)(wu)(wu)(wu)(wu)行列(lie),采用傳統經(jing)(jing)濟與網(wang)絡經(jing)(jing)濟結合的(de)方式生產(chan)經(jing)(jing)營。根據這個現象,可以知道中小企業(ye)(ye)步(bu)入(ru)電(dian)(dian)子(zi)(zi)商(shang)務(wu)(wu)(wu)(wu)(wu)(wu)行列(lie)急(ji)需電(dian)(dian)子(zi)(zi)商(shang)務(wu)(wu)(wu)(wu)(wu)(wu)人(ren)才(cai),所以電(dian)(dian)子(zi)(zi)商(shang)務(wu)(wu)(wu)(wu)(wu)(wu)就業(ye)(ye)前(qian)景是有希望(wang)的(de),國(guo)家政策正在大(da)(da)力支持(chi)電(dian)(dian)子(zi)(zi)商(shang)務(wu)(wu)(wu)(wu)(wu)(wu)的(de)發展,商(shang)務(wu)(wu)(wu)(wu)(wu)(wu)部已經(jing)(jing)對(dui)電(dian)(dian)子(zi)(zi)商(shang)務(wu)(wu)(wu)(wu)(wu)(wu)專(zhuan)業(ye)(ye)人(ren)才(cai)給(gei)予極大(da)(da)重視。