11日0點開始，空調品類僅用了20秒(miao)鐘成交額(e)(e)就突破(po)億(yi)(yi)元(yuan)，冰洗品類不(bu)到1分鐘成交額(e)(e)突破(po)億(yi)(yi)元(yuan)，小(xiao)家電品類也只用了1分30秒(miao)成交額(e)(e)突破(po)億(yi)(yi)元(yuan)。美的全品類僅用了不(bu)到15分鐘成交額(e)(e)就突破(po)5億(yi)(yi)元(yuan)大關，格力緊隨其后，在25分鐘內成為第二個突破(po)5億(yi)(yi)大關的家電品牌。

作為家電(dian)主場，京(jing)東開放平臺上的商家也在開門紅當日迸發出巨大(da)的能量，36分鐘內成(cheng)(cheng)交(jiao)(jiao)額超過2018年同期12小時成(cheng)(cheng)交(jiao)(jiao)額。高(gao)端(duan)進(jin)(jin)口家電(dian)成(cheng)(cheng)交(jiao)(jiao)額同比增(zeng)長(chang)326%，進(jin)(jin)口冰箱成(cheng)(cheng)交(jiao)(jiao)額同比增(zeng)長(chang)468%。

手(shou)(shou)機(ji)通訊(xun)、電腦(nao)數碼也是消費(fei)者在(zai)京東購物的(de)熱門(men)品(pin)類。開啟5分鐘，京東PC品(pin)類銷量(liang)(liang)(liang)破16萬(wan)(wan)臺，中高(gao)端耳機(ji)銷量(liang)(liang)(liang)超22萬(wan)(wan)條，華為Watch GT2 智能手(shou)(shou)表僅(jin)用時45秒銷量(liang)(liang)(liang)便突破1萬(wan)(wan)只(zhi)。11日前1小時，年(nian)度爆款iPhone 11 Pro系列5分鐘銷量(liang)(liang)(liang)破萬(wan)(wan)臺，iPhone手(shou)(shou)機(ji)在(zai)前10分鐘成交額(e)同(tong)比增(zeng)長(chang)500%，華為Mate 30 pro 5G版15分鐘銷量(liang)(liang)(liang)破萬(wan)(wan)臺，榮耀(yao)手(shou)(shou)機(ji)4分鐘銷量(liang)(liang)(liang)破萬(wan)(wan)臺，通過(guo)C2M模式生產的(de)“閱讀(du)+游戲手(shou)(shou)機(ji)”銷量(liang)(liang)(liang)同(tong)比增(zeng)長(chang)300%。

此外，京東超市各(ge)品(pin)(pin)(pin)類(lei)也迎來全面爆發(fa)。干貨(huo)食品(pin)(pin)(pin)在11日前(qian)1小時成(cheng)(cheng)交額(e)(e)是2018年同(tong)(tong)期(qi)(qi)的2.5倍(bei)(bei)。其中，糧油成(cheng)(cheng)交額(e)(e)是2018年同(tong)(tong)期(qi)(qi)7倍(bei)(bei)；葡萄(tao)酒(jiu)品(pin)(pin)(pin)類(lei)、啤(pi)酒(jiu)品(pin)(pin)(pin)類(lei)開場(chang)1小時整(zheng)體成(cheng)(cheng)交額(e)(e)是2018年同(tong)(tong)期(qi)(qi)6倍(bei)(bei)。精釀啤(pi)酒(jiu)、進口啤(pi)酒(jiu)成(cheng)(cheng)交額(e)(e)是2018年同(tong)(tong)期(qi)(qi)10倍(bei)(bei)。潮(chao)流玩(wan)具品(pin)(pin)(pin)類(lei)成(cheng)(cheng)交額(e)(e)同(tong)(tong)比增長30倍(bei)(bei)。清(qing)潔(jie)品(pin)(pin)(pin)類(lei)前(qian)半(ban)小時成(cheng)(cheng)交額(e)(e)2018年同(tong)(tong)期(qi)(qi)的8倍(bei)(bei)。寵(chong)物智能用品(pin)(pin)(pin)開場(chang)1小時成(cheng)(cheng)交額(e)(e)同(tong)(tong)比增長69倍(bei)(bei)。

健康服務類(lei)消(xiao)費(fei)也快速增(zeng)長(chang)。在11日前1小時，互(hu)聯網(wang)醫院訂(ding)單量同(tong)(tong)比增(zeng)長(chang)45倍(bei)；京東大藥房腸胃消(xiao)化類(lei)目成(cheng)交額同(tong)(tong)比增(zeng)長(chang)113%，避孕(yun)用(yong)藥成(cheng)交額同(tong)(tong)比增(zeng)長(chang)229%，脫發(fa)白發(fa)用(yong)藥成(cheng)交額同(tong)(tong)比增(zeng)長(chang)586%；而消(xiao)費(fei)醫療(liao)成(cheng)交額則(ze)同(tong)(tong)比增(zeng)長(chang)54.34%。