2022年(nian)(nian)(nian)(nian)上(shang)半年(nian)(nian)(nian)(nian)，中(zhong)國電視(shi)(shi)市(shi)(shi)場(chang)加速結構升級(ji)，大尺寸占比持續走高，OLED TV、游(you)戲電視(shi)(shi)、Mini LED、80+等細分市(shi)(shi)場(chang)出(chu)貨(huo)(huo)規(gui)(gui)模增(zeng)長。發達(da)市(shi)(shi)場(chang)中(zhong)，北(bei)美上(shang)半年(nian)(nian)(nian)(nian)TV零售持續低迷，市(shi)(shi)場(chang)規(gui)(gui)模衰退(tui)，出(chu)貨(huo)(huo)下(xia)(xia)(xia)降(jiang)9.5%；歐洲上(shang)半年(nian)(nian)(nian)(nian)出(chu)貨(huo)(huo)量下(xia)(xia)(xia)降(jiang)13.3%，其中(zhong)東歐下(xia)(xia)(xia)降(jiang)24.4%，西歐下(xia)(xia)(xia)降(jiang)7.9%；日本上(shang)半年(nian)(nian)(nian)(nian)出(chu)貨(huo)(huo)下(xia)(xia)(xia)降(jiang)14.1%。新興(xing)市(shi)(shi)場(chang)中(zhong)，亞太、中(zhong)東非上(shang)半年(nian)(nian)(nian)(nian)出(chu)貨(huo)(huo)分別(bie)下(xia)(xia)(xia)降(jiang)3.8%、4.0%；拉(la)美上(shang)半年(nian)(nian)(nian)(nian)出(chu)貨(huo)(huo)下(xia)(xia)(xia)降(jiang)11.9%。以下(xia)(xia)(xia)是(shi)2022年(nian)(nian)(nian)(nian)上(shang)半年(nian)(nian)(nian)(nian)全球TV品牌出(chu)貨(huo)(huo)規(gui)(gui)模TOP10榜單：