芒果视频

公司位于汕頭市蓮下鎮海后村，占地面(mian)積18畝，建成廠(chang)房面(mian)積112萬平方米，現有員工600人(ren)，其中(zhong)教授(shou)職稱2人(ren)，農藝師3人(ren)，大專以(yi)上(shang)技術營銷人(ren)員28人(ren)。

公司(si)自1993年(nian)創辦以來，堅持(chi)“依托本地(di)、面向(xiang)(xiang)全國、走向(xiang)(xiang)世(shi)界”的發展思路，以市場為導向(xiang)(xiang)，不斷完善(shan)營(ying)銷(xiao)網絡，改善(shan)經(jing)營(ying)方式(shi)(shi)，使企業(ye)迅速(su)發展壯大(da)，成為一(yi)家集(ji)蔬(shu)菜布(bu)產(chan)種植、加工保鮮、采購銷(xiao)售(shou)于一(yi)體，產(chan)、供、銷(xiao)一(yi)條龍經(jing)營(ying)模(mo)式(shi)(shi)的大(da)戶，是目前粵(yue)東地(di)區規(gui)模(mo)大(da)、技術營(ying)銷(xiao)力量雄厚的農業(ye)企業(ye)之(zhi)一(yi)。

近(jin)年來(lai)，公(gong)(gong)(gong)(gong)司(si)(si)(si)在(zai)不(bu)斷做(zuo)強(qiang)做(zuo)大、取得較好經濟效(xiao)益(yi)的(de)同時，堅持(chi)“以(yi)(yi)農(nong)(nong)(nong)(nong)為本，服務(wu)農(nong)(nong)(nong)(nong)業(ye)”的(de)宗旨(zhi)，充(chong)分發(fa)揮(hui)帶動作用(yong)(yong)，積極為農(nong)(nong)(nong)(nong)業(ye)結(jie)構(gou)調(diao)整(zheng)，增(zeng)(zeng)加(jia)(jia)農(nong)(nong)(nong)(nong)民(min)收(shou)(shou)(shou)入(ru)(ru)發(fa)揮(hui)應有(you)作用(yong)(yong)，實現(xian)企業(ye)發(fa)展(zhan)(zhan)與增(zeng)(zeng)加(jia)(jia)農(nong)(nong)(nong)(nong)民(min)收(shou)(shou)(shou)入(ru)(ru)“雙(shuang)贏”目標(biao)。針(zhen)對(dui)澄(cheng)海當(dang)地(di)蔬(shu)菜(cai)(cai)(cai)品(pin)(pin)種(zhong)(zhong)更新換代慢、經濟效(xiao)益(yi)差(cha)、菜(cai)(cai)(cai)賤(jian)傷農(nong)(nong)(nong)(nong)現(xian)象(xiang)時有(you)發(fa)生的(de)實際，2001年以(yi)(yi)來(lai)，公(gong)(gong)(gong)(gong)司(si)(si)(si)發(fa)揮(hui)營銷網(wang)絡廣、信息靈的(de)優勢，實行公(gong)(gong)(gong)(gong)司(si)(si)(si)+基(ji)地(di)+農(nong)(nong)(nong)(nong)戶(hu)(hu)(hu)(hu)(hu)(hu)三位(wei)一體(ti)的(de)經營模式(shi)，以(yi)(yi)布產形式(shi)帶動千(qian)家(jia)萬戶(hu)(hu)(hu)(hu)(hu)(hu)的(de)發(fa)展(zhan)(zhan)。一方(fang)面，公(gong)(gong)(gong)(gong)司(si)(si)(si)積極從國內外(wai)引進山(shan)東高桿苘蒿菜(cai)(cai)(cai)、以(yi)(yi)色列番茄(qie)、娃娃菜(cai)(cai)(cai)、日本紅蘿(luo)卜等(deng)憂新特蔬(shu)菜(cai)(cai)(cai)品(pin)(pin)種(zhong)(zhong)，培育挑選本地(di)芥蘭、芥菜(cai)(cai)(cai)等(deng)優良(liang)品(pin)(pin)種(zhong)(zhong)進行試(shi)種(zhong)(zhong)示范，并為農(nong)(nong)(nong)(nong)民(min)提(ti)供種(zhong)(zhong)植技術(shu)指導，推動新品(pin)(pin)種(zhong)(zhong)、新技術(shu)在(zai)當(dang)地(di)推廣應用(yong)(yong)，進一步優化(hua)品(pin)(pin)種(zhong)(zhong)結(jie)構(gou)，提(ti)高經濟效(xiao)益(yi)。另一方(fang)面，公(gong)(gong)(gong)(gong)司(si)(si)(si)不(bu)僅每年無償(chang)為農(nong)(nong)(nong)(nong)戶(hu)(hu)(hu)(hu)(hu)(hu)提(ti)供20多萬元的(de)蔬(shu)菜(cai)(cai)(cai)種(zhong)(zhong)子，還實行保護價收(shou)(shou)(shou)購(gou)，則每斤按高于市場價5分錢的(de)價格(ge)向農(nong)(nong)(nong)(nong)戶(hu)(hu)(hu)(hu)(hu)(hu)收(shou)(shou)(shou)購(gou)，既為農(nong)(nong)(nong)(nong)戶(hu)(hu)(hu)(hu)(hu)(hu)解決賣菜(cai)(cai)(cai)難問題，又提(ti)供價格(ge)保障，切實為農(nong)(nong)(nong)(nong)戶(hu)(hu)(hu)(hu)(hu)(hu)解決后(hou)顧(gu)之(zhi)憂，受到了廣大菜(cai)(cai)(cai)農(nong)(nong)(nong)(nong)的(de)歡(huan)迎，越來(lai)越多的(de)農(nong)(nong)(nong)(nong)戶(hu)(hu)(hu)(hu)(hu)(hu)主動同公(gong)(gong)(gong)(gong)司(si)(si)(si)合作，布產面積也逐年增(zeng)(zeng)加(jia)(jia)，目前，公(gong)(gong)(gong)(gong)司(si)(si)(si)僅在(zai)我區蓮下、溪南布產農(nong)(nong)(nong)(nong)戶(hu)(hu)(hu)(hu)(hu)(hu)達1500戶(hu)(hu)(hu)(hu)(hu)(hu)，面積5500畝，每年每戶(hu)(hu)(hu)(hu)(hu)(hu)平均(jun)可(ke)增(zeng)(zeng)加(jia)(jia)收(shou)(shou)(shou)入(ru)(ru)2500元。

經營模(mo)式逐步創新。公司在實行現菜(cai)(cai)直接(jie)銷(xiao)售的(de)(de)基礎上(shang)，根(gen)據市(shi)(shi)場(chang)需(xu)(xu)求(qiu)，不斷創新營銷(xiao)模(mo)式，更(geng)好適應市(shi)(shi)場(chang)需(xu)(xu)求(qiu)，擴大市(shi)(shi)場(chang)份額。一(yi)方面，努(nu)力(li)提高(gao)(gao)冷(leng)(leng)(leng)藏(zang)儲(chu)存(cun)能力(li)。為緩解農產(chan)品旺季(ji)積壓和(he)淡季(ji)供應不足問題(ti)，公司于(yu)1996年(nian)(nian)投資1000萬(wan)(wan)元(yuan)(yuan)，建設了一(yi)個(ge)容量1800地解決蔬(shu)菜(cai)(cai)淡旺季(ji)矛盾問題(ti)，使(shi)蔬(shu)菜(cai)(cai)常年(nian)(nian)供應市(shi)(shi)場(chang)，大大提高(gao)(gao)了噸的(de)(de)冷(leng)(leng)(leng)藏(zang)倉庫(ku)，年(nian)(nian)冷(leng)(leng)(leng)藏(zang)蔬(shu)菜(cai)(cai)達1.8萬(wan)(wan)噸，并購(gou)置冷(leng)(leng)(leng)庫(ku)車2部(bu)，有效(xiao)(xiao)(xiao)公司經濟(ji)效(xiao)(xiao)(xiao)益(yi)和(he)社會效(xiao)(xiao)(xiao)益(yi)。另一(yi)方面，大力(li)發展凈菜(cai)(cai)小(xiao)包裝(zhuang)(zhuang)。公司宇2004年(nian)(nian)投資800萬(wan)(wan)元(yuan)(yuan)，引進蔬(shu)菜(cai)(cai)冷(leng)(leng)(leng)凍保鮮真空小(xiao)包裝(zhuang)(zhuang)生(sheng)產(chan)線，并于(yu)2005年(nian)(nian)注(zhu)冊(ce)了“海特”商(shang)標，提高(gao)(gao)產(chan)品質量檔次，將產(chan)品打入超市(shi)(shi)、酒樓等(deng)市(shi)(shi)場(chang)，目前已分別(bie)同(tong)廣州(zhou)、東(dong)莞(guan)、汕(shan)頭(tou)的(de)(de)200多家(jia)超市(shi)(shi)、酒樓建立固定供應關系，年(nian)(nian)加工銷(xiao)售凈菜(cai)(cai)小(xiao)包裝(zhuang)(zhuang)7000多噸。

營(ying)(ying)(ying)銷(xiao)網絡(luo)(luo)不(bu)(bu)(bu)斷(duan)健全。公(gong)司創辦初期(qi)，瞄(miao)準廣州、東(dong)莞、汕頭和(he)福州等城市(shi)蔬(shu)菜需求量(liang)大(da)而供(gong)應(ying)嚴重不(bu)(bu)(bu)足的實際，上述城市(shi)設(she)立(li)蔬(shu)菜批(pi)發(fa)(fa)門市(shi)，大(da)量(liang)組織本地菜源供(gong)應(ying)，成(cheng)為公(gong)司主(zhu)要批(pi)發(fa)(fa)點(dian)。隨著(zhu)蔬(shu)菜銷(xiao)量(liang)的猛增(zeng)，公(gong)司不(bu)(bu)(bu)斷(duan)擴大(da)營(ying)(ying)(ying)銷(xiao)網絡(luo)(luo)，目前(qian)已(yi)在北京、天(tian)津、山東(dong)、云南、貴州、甘肅、福建、湖北、四川(chuan)、內(nei)蒙古(gu)、廣西、湖南、海南等10多個省、市(shi)、自治區設(she)立(li)采購批(pi)發(fa)(fa)點(dian)，根據全國(guo)各(ge)地蔬(shu)菜生產季節和(he)市(shi)場(chang)銷(xiao)售(shou)的差異，采取空運(yun)、冷(leng)藏運(yun)輸等方式，對各(ge)地蔬(shu)菜進行調(diao)配，常年(nian)不(bu)(bu)(bu)斷(duan)地組織蔬(shu)菜供(gong)應(ying)國(guo)內(nei)各(ge)批(pi)發(fa)(fa)點(dian)，部分還(huan)出(chu)口新加坡、馬(ma)來西亞(ya)(ya)、日本、澳大(da)利(li)亞(ya)(ya)等國(guo)家。公(gong)司還(huan)利(li)用營(ying)(ying)(ying)銷(xiao)網絡(luo)(luo)健全等優勢，為其(qi)他(ta)公(gong)司及(ji)農戶提(ti)供(gong)代售(shou)服務，年(nian)代售(shou)量(liang)達350萬噸。去年(nian)，蔬(shu)菜批(pi)發(fa)(fa)總(zong)量(liang)達1000萬噸以(yi)上，銷(xiao)售(shou)額3.5億元。