黑(hei)弧數(shu)(shu)碼傳(chuan)媒公(gong)司成立于2010年,作為(wei)(wei)在(zai)“文(wen)化內(nei)容(rong)(rong)產(chan)出+創意(yi)傳(chuan)播(bo)(bo)(bo)(bo)+數(shu)(shu)字(zi)行(xing)(xing)(xing)(xing)(xing)銷(xiao)(xiao)(xiao)(xiao)”領域(yu)(yu)(yu)實效行(xing)(xing)(xing)(xing)(xing)銷(xiao)(xiao)(xiao)(xiao)的數(shu)(shu)碼傳(chuan)媒服(fu)(fu)務(wu)商,專注(zhu)于“以(yi)家為(wei)(wei)核(he)心的中(zhong)國高端價值耐(nai)用品”這一重度垂直(zhi)領域(yu)(yu)(yu)。目(mu)前公(gong)司主營(ying)(ying)業(ye)務(wu)是為(wei)(wei)房(fang)(fang)地(di)產(chan)企業(ye)提供整(zheng)合(he)行(xing)(xing)(xing)(xing)(xing)銷(xiao)(xiao)(xiao)(xiao)方(fang)案,具體(ti)包括為(wei)(wei)房(fang)(fang)地(di)產(chan)企業(ye)提供傳(chuan)播(bo)(bo)(bo)(bo)行(xing)(xing)(xing)(xing)(xing)銷(xiao)(xiao)(xiao)(xiao)服(fu)(fu)務(wu)、案場(chang)體(ti)驗(yan)(yan)行(xing)(xing)(xing)(xing)(xing)銷(xiao)(xiao)(xiao)(xiao)服(fu)(fu)務(wu)、圈(quan)層(ceng)公(gong)關行(xing)(xing)(xing)(xing)(xing)銷(xiao)(xiao)(xiao)(xiao)服(fu)(fu)務(wu)、數(shu)(shu)據庫(ku)行(xing)(xing)(xing)(xing)(xing)銷(xiao)(xiao)(xiao)(xiao)服(fu)(fu)務(wu)和(he)文(wen)化創意(yi)內(nei)容(rong)(rong)行(xing)(xing)(xing)(xing)(xing)銷(xiao)(xiao)(xiao)(xiao)服(fu)(fu)務(wu)等服(fu)(fu)務(wu)。在(zai)該重度垂直(zhi)領域(yu)(yu)(yu)中(zhong)房(fang)(fang)地(di)產(chan)企業(ye)所擁有的社(she)區物(wu)業(ye)進行(xing)(xing)(xing)(xing)(xing)整(zheng)合(he)行(xing)(xing)(xing)(xing)(xing)銷(xiao)(xiao)(xiao)(xiao)(特(te)指營(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)體(ti)系(xi)中(zhong)廣告策(ce)(ce)劃推動(dong)及(ji)(ji)(ji)數(shu)(shu)字(zi)行(xing)(xing)(xing)(xing)(xing)銷(xiao)(xiao)(xiao)(xiao)和(he)創意(yi)傳(chuan)播(bo)(bo)(bo)(bo)的綜(zong)合(he)系(xi)統),主要業(ye)務(wu)范(fan)疇為(wei)(wei)品牌策(ce)(ce)劃及(ji)(ji)(ji)體(ti)驗(yan)(yan)傳(chuan)播(bo)(bo)(bo)(bo),數(shu)(shu)碼傳(chuan)播(bo)(bo)(bo)(bo)(包含(han)互(hu)動(dong)傳(chuan)播(bo)(bo)(bo)(bo)策(ce)(ce)略,社(she)會化營(ying)(ying)銷(xiao)(xiao)(xiao)(xiao),搜索引擎(qing)營(ying)(ying)銷(xiao)(xiao)(xiao)(xiao),手機及(ji)(ji)(ji)多媒體(ti)營(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)策(ce)(ce)略),客(ke)戶關系(xi)管理(潛客(ke)挖掘,忠誠度維護,會員俱(ju)樂部運營(ying)(ying)策(ce)(ce)略等),以(yi)及(ji)(ji)(ji)案場(chang)體(ti)驗(yan)(yan)行(xing)(xing)(xing)(xing)(xing)銷(xiao)(xiao)(xiao)(xiao),圈(quan)層(ceng)體(ti)驗(yan)(yan)行(xing)(xing)(xing)(xing)(xing)銷(xiao)(xiao)(xiao)(xiao),數(shu)(shu)據行(xing)(xing)(xing)(xing)(xing)銷(xiao)(xiao)(xiao)(xiao),文(wen)化內(nei)容(rong)(rong)體(ti)驗(yan)(yan)行(xing)(xing)(xing)(xing)(xing)銷(xiao)(xiao)(xiao)(xiao)等作為(wei)(wei)主要服(fu)(fu)務(wu)內(nei)容(rong)(rong)。
未來黑弧數(shu)碼(ma)將布局社(she)(she)區(qu)數(shu)字數(shu)據傳媒(mei)平(ping)臺(tai),借助黑弧數(shu)碼(ma)服(fu)務(wu)中國房地(di)產(chan)商(shang)(shang)整(zheng)合行(xing)(xing)銷領域(yu)24年經驗和(he)資源,以(yi)(yi)及對參與創(chuang)造的(de)(de)(de)社(she)(she)區(qu)以(yi)(yi)及購房家庭(ting)的(de)(de)(de)深度理解,透(tou)過“黑弧牛team+文化社(she)(she)媒(mei)投放寶”平(ping)臺(tai)持續服(fu)務(wu)于地(di)產(chan)項目的(de)(de)(de)售(shou)(shou)前售(shou)(shou)中售(shou)(shou)后(hou)(hou)的(de)(de)(de)整(zheng)合行(xing)(xing)銷服(fu)務(wu),持續利用地(di)產(chan)商(shang)(shang)創(chuang)建社(she)(she)區(qu)的(de)(de)(de)閑置(zhi)會所(suo)資源和(he)文旅(lv)文商(shang)(shang)地(di)產(chan)項目對文化內(nei)容(rong)(rong)以(yi)(yi)及客戶(hu)引流的(de)(de)(de)剛(gang)性需(xu)求(qiu),以(yi)(yi)地(di)產(chan)售(shou)(shou)后(hou)(hou)內(nei)容(rong)(rong)產(chan)品(pin)的(de)(de)(de)形(xing)式(shi),同步深耕植入(ru)以(yi)(yi)泛社(she)(she)區(qu)中高端消(xiao)(xiao)費家庭(ting)的(de)(de)(de)生(sheng)活方式(shi),以(yi)(yi)藝(yi)術生(sheng)活化,生(sheng)活藝(yi)術化為(wei)內(nei)容(rong)(rong)打造“悅(yue)文化,越生(sheng)活”O2O體(ti)(ti)驗品(pin)牌(pai)。基于價值(zhi)消(xiao)(xiao)費為(wei)核心,以(yi)(yi)社(she)(she)區(qu)為(wei)單(dan)位,以(yi)(yi)文化內(nei)容(rong)(rong)體(ti)(ti)驗為(wei)基礎(chu),以(yi)(yi)智(zhi)能價值(zhi)計算法(fa)為(wei)驅動的(de)(de)(de),在精(jing)準用戶(hu)畫像的(de)(de)(de)數(shu)據價值(zhi)消(xiao)(xiao)費平(ping)臺(tai)上,而衍生(sheng)的(de)(de)(de)社(she)(she)群經濟(ji)和(he)精(jing)準數(shu)據媒(mei)體(ti)(ti)的(de)(de)(de)通路平(ping)臺(tai),成為(wei)以(yi)(yi)“社(she)(she)區(qu)家庭(ting)用戶(hu)端為(wei)核心領域(yu)”的(de)(de)(de)數(shu)碼(ma)實(shi)效行(xing)(xing)銷及數(shu)碼(ma)新媒(mei)體(ti)(ti)平(ping)臺(tai)的(de)(de)(de)領導品(pin)牌(pai)。