黑弧數(shu)碼(ma)傳(chuan)媒公(gong)司成(cheng)立于(yu)2010年,作(zuo)為(wei)在(zai)“文化(hua)(hua)內(nei)容(rong)產出+創意傳(chuan)播+數(shu)字行(xing)(xing)(xing)(xing)銷(xiao)(xiao)(xiao)(xiao)”領域(yu)(yu)實效行(xing)(xing)(xing)(xing)銷(xiao)(xiao)(xiao)(xiao)的(de)數(shu)碼(ma)傳(chuan)媒服(fu)(fu)務(wu)(wu)(wu)(wu)商,專(zhuan)注于(yu)“以家為(wei)核心的(de)中國高端價(jia)值耐用(yong)品(pin)”這一重度(du)垂直領域(yu)(yu)。目前公(gong)司主營(ying)(ying)業(ye)(ye)(ye)務(wu)(wu)(wu)(wu)是為(wei)房地(di)產企(qi)業(ye)(ye)(ye)提供(gong)整合(he)(he)行(xing)(xing)(xing)(xing)銷(xiao)(xiao)(xiao)(xiao)方案(an),具體(ti)包(bao)括為(wei)房地(di)產企(qi)業(ye)(ye)(ye)提供(gong)傳(chuan)播行(xing)(xing)(xing)(xing)銷(xiao)(xiao)(xiao)(xiao)服(fu)(fu)務(wu)(wu)(wu)(wu)、案(an)場體(ti)驗(yan)行(xing)(xing)(xing)(xing)銷(xiao)(xiao)(xiao)(xiao)服(fu)(fu)務(wu)(wu)(wu)(wu)、圈(quan)層(ceng)公(gong)關行(xing)(xing)(xing)(xing)銷(xiao)(xiao)(xiao)(xiao)服(fu)(fu)務(wu)(wu)(wu)(wu)、數(shu)據庫(ku)行(xing)(xing)(xing)(xing)銷(xiao)(xiao)(xiao)(xiao)服(fu)(fu)務(wu)(wu)(wu)(wu)和(he)文化(hua)(hua)創意內(nei)容(rong)行(xing)(xing)(xing)(xing)銷(xiao)(xiao)(xiao)(xiao)服(fu)(fu)務(wu)(wu)(wu)(wu)等服(fu)(fu)務(wu)(wu)(wu)(wu)。在(zai)該重度(du)垂直領域(yu)(yu)中房地(di)產企(qi)業(ye)(ye)(ye)所(suo)擁有的(de)社區物(wu)業(ye)(ye)(ye)進(jin)行(xing)(xing)(xing)(xing)整合(he)(he)行(xing)(xing)(xing)(xing)銷(xiao)(xiao)(xiao)(xiao)(特指營(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)體(ti)系中廣告策(ce)(ce)劃推動(dong)及(ji)數(shu)字行(xing)(xing)(xing)(xing)銷(xiao)(xiao)(xiao)(xiao)和(he)創意傳(chuan)播的(de)綜合(he)(he)系統),主要業(ye)(ye)(ye)務(wu)(wu)(wu)(wu)范(fan)疇為(wei)品(pin)牌策(ce)(ce)劃及(ji)體(ti)驗(yan)傳(chuan)播,數(shu)碼(ma)傳(chuan)播(包(bao)含互動(dong)傳(chuan)播策(ce)(ce)略(lve),社會(hui)化(hua)(hua)營(ying)(ying)銷(xiao)(xiao)(xiao)(xiao),搜(sou)索引擎(qing)營(ying)(ying)銷(xiao)(xiao)(xiao)(xiao),手(shou)機及(ji)多媒體(ti)營(ying)(ying)銷(xiao)(xiao)(xiao)(xiao)策(ce)(ce)略(lve)),客戶(hu)關系管理(潛客挖掘,忠誠度(du)維(wei)護,會(hui)員俱樂(le)部運營(ying)(ying)策(ce)(ce)略(lve)等),以及(ji)案(an)場體(ti)驗(yan)行(xing)(xing)(xing)(xing)銷(xiao)(xiao)(xiao)(xiao),圈(quan)層(ceng)體(ti)驗(yan)行(xing)(xing)(xing)(xing)銷(xiao)(xiao)(xiao)(xiao),數(shu)據行(xing)(xing)(xing)(xing)銷(xiao)(xiao)(xiao)(xiao),文化(hua)(hua)內(nei)容(rong)體(ti)驗(yan)行(xing)(xing)(xing)(xing)銷(xiao)(xiao)(xiao)(xiao)等作(zuo)為(wei)主要服(fu)(fu)務(wu)(wu)(wu)(wu)內(nei)容(rong)。
未來黑(hei)弧數(shu)(shu)碼(ma)(ma)將布局(ju)社(she)區(qu)(qu)數(shu)(shu)字(zi)數(shu)(shu)據(ju)傳(chuan)媒(mei)平(ping)(ping)臺(tai)(tai),借助黑(hei)弧數(shu)(shu)碼(ma)(ma)服(fu)務中(zhong)國房(fang)地產(chan)商整合行(xing)(xing)銷領域(yu)24年(nian)經驗和資源(yuan),以(yi)(yi)及(ji)對參與(yu)創(chuang)(chuang)造的(de)(de)社(she)區(qu)(qu)以(yi)(yi)及(ji)購房(fang)家(jia)庭的(de)(de)深(shen)度理解,透(tou)過“黑(hei)弧牛team+文化(hua)社(she)媒(mei)投放寶”平(ping)(ping)臺(tai)(tai)持續服(fu)務于地產(chan)項目(mu)的(de)(de)售(shou)前售(shou)中(zhong)售(shou)后的(de)(de)整合行(xing)(xing)銷服(fu)務,持續利用(yong)地產(chan)商創(chuang)(chuang)建社(she)區(qu)(qu)的(de)(de)閑置會所資源(yuan)和文旅文商地產(chan)項目(mu)對文化(hua)內容以(yi)(yi)及(ji)客(ke)戶引(yin)流的(de)(de)剛性需(xu)求,以(yi)(yi)地產(chan)售(shou)后內容產(chan)品的(de)(de)形式(shi),同步深(shen)耕植(zhi)入以(yi)(yi)泛(fan)社(she)區(qu)(qu)中(zhong)高端(duan)消(xiao)費家(jia)庭的(de)(de)生活(huo)方式(shi),以(yi)(yi)藝術(shu)生活(huo)化(hua),生活(huo)藝術(shu)化(hua)為內容打造“悅文化(hua),越生活(huo)”O2O體(ti)驗品牌。基(ji)于價(jia)值(zhi)消(xiao)費為核心(xin),以(yi)(yi)社(she)區(qu)(qu)為單(dan)位,以(yi)(yi)文化(hua)內容體(ti)驗為基(ji)礎(chu),以(yi)(yi)智能價(jia)值(zhi)計算法為驅動的(de)(de),在精(jing)準用(yong)戶畫像的(de)(de)數(shu)(shu)據(ju)價(jia)值(zhi)消(xiao)費平(ping)(ping)臺(tai)(tai)上,而衍生的(de)(de)社(she)群經濟(ji)和精(jing)準數(shu)(shu)據(ju)媒(mei)體(ti)的(de)(de)通路平(ping)(ping)臺(tai)(tai),成為以(yi)(yi)“社(she)區(qu)(qu)家(jia)庭用(yong)戶端(duan)為核心(xin)領域(yu)”的(de)(de)數(shu)(shu)碼(ma)(ma)實效行(xing)(xing)銷及(ji)數(shu)(shu)碼(ma)(ma)新(xin)媒(mei)體(ti)平(ping)(ping)臺(tai)(tai)的(de)(de)領導品牌。