芒果视频

【保護范圍】

廣東省增(zeng)城(cheng)市派潭鎮(zhen)、小(xiao)樓鎮(zhen)、正果鎮(zhen)、中新鎮(zhen)、朱村街道辦(ban)事處、荔城(cheng)街道辦(ban)事處、增(zeng)江街道辦(ban)事處7個鎮(zhen)街道現轄行政區。

【地理環境】

增(zeng)(zeng)城(cheng)遲(chi)(chi)(chi)(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)，又名(ming)(ming)高(gao)(gao)腳菜(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)，是廣(guang)(guang)(guang)東(dong)菜(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)的(de)(de)(de)(de)(de)(de)一種(zhong)，是遠近馳名(ming)(ming)的(de)(de)(de)(de)(de)(de)菜(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)品種(zhong)，由于它為(wei)冬(dong)(dong)天(tian)(tian)種(zhong)植(zhi)和收(shou)(shou)成(cheng)(cheng)(cheng)的(de)(de)(de)(de)(de)(de)蔬菜(cai)(cai)(cai)(cai)(cai)，經(jing)(jing)常(chang)時至深(shen)冬(dong)(dong)才(cai)上(shang)市(shi)，常(chang)言稱(cheng)：“冬(dong)(dong)至到(dao)，菜(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)甜”，比(bi)一般(ban)菜(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)要(yao)遲(chi)(chi)(chi)(chi)(chi)，所以稱(cheng)為(wei)遲(chi)(chi)(chi)(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)。增(zeng)(zeng)城(cheng)吃(chi)菜(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)素有(you)(you)“菜(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)之(zhi)王(wang)”“菜(cai)(cai)(cai)(cai)(cai)品之(zhi)冠(guan)”。而這個(ge)名(ming)(ming)氣(qi)(qi)巨大的(de)(de)(de)(de)(de)(de)“菜(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)之(zhi)王(wang)”，卻是產于廣(guang)(guang)(guang)東(dong)省(sheng)增(zeng)(zeng)城(cheng)轄區(qu)(qu)(qu)(qu)(qu)內(nei)的(de)(de)(de)(de)(de)(de)小(xiao)樓鎮(zhen)中(zhong)(zhong)(zhong)。小(xiao)樓鎮(zhen)，位于廣(guang)(guang)(guang)東(dong)省(sheng)廣(guang)(guang)(guang)州市(shi)增(zeng)(zeng)城(cheng)區(qu)(qu)(qu)(qu)(qu)中(zhong)(zhong)(zhong)北部(bu)，南距市(shi)政府(fu)所在(zai)(zai)地荔城(cheng)街(jie)10公里(li)，該鎮(zhen)林木(mu)覆蓋(gai)率達57.6%，是廣(guang)(guang)(guang)州東(dong)部(bu)大綠化(hua)帶的(de)(de)(de)(de)(de)(de)重(zhong)要(yao)組成(cheng)(cheng)(cheng)部(bu)分，被列為(wei)國家(jia)第二(er)批生態示范(fan)區(qu)(qu)(qu)(qu)(qu)，除(chu)了自然(ran)風光優美，林木(mu)眾多，小(xiao)樓鎮(zhen)同(tong)時也是傳說中(zhong)(zhong)(zhong)何(he)(he)仙(xian)(xian)姑(gu)(gu)的(de)(de)(de)(de)(de)(de)故(gu)鄉(xiang)，鎮(zhen)中(zhong)(zhong)(zhong)有(you)(you)著(zhu)名(ming)(ming)的(de)(de)(de)(de)(de)(de)何(he)(he)仙(xian)(xian)姑(gu)(gu)旅(lv)游景區(qu)(qu)(qu)(qu)(qu)，包括(kuo)歷史悠久的(de)(de)(de)(de)(de)(de)何(he)(he)仙(xian)(xian)姑(gu)(gu)家(jia)廟，遺履仙(xian)(xian)井(jing)、何(he)(he)仙(xian)(xian)姑(gu)(gu)紀念塔、觀音山(shan)神仙(xian)(xian)洞、廟頂仙(xian)(xian)桃(tao)、盤龍古藤(teng)等(deng)旅(lv)游景點。除(chu)此(ci)之(zhi)外小(xiao)樓鎮(zhen)更是有(you)(you)名(ming)(ming)的(de)(de)(de)(de)(de)(de)魚米之(zhi)鄉(xiang)，這里(li)氣(qi)(qi)候溫和、土(tu)地肥沃、平均氣(qi)(qi)溫21.6℃，平均降雨量(liang)1689毫米，適宜(yi)熱(re)帶、亞熱(re)帶作物生長，而遲(chi)(chi)(chi)(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)就是其(qi)(qi)中(zhong)(zhong)(zhong)的(de)(de)(de)(de)(de)(de)一個(ge)主(zhu)要(yao)菜(cai)(cai)(cai)(cai)(cai)品。正宗的(de)(de)(de)(de)(de)(de)遲(chi)(chi)(chi)(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)產于小(xiao)樓鎮(zhen)臘布村(cun)，這個(ge)村(cun)莊有(you)(you)著(zhu)符(fu)合(he)遲(chi)(chi)(chi)(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)生長的(de)(de)(de)(de)(de)(de)四大條件：種(zhong)苗、土(tu)壤、雨水和溫度。遲(chi)(chi)(chi)(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)的(de)(de)(de)(de)(de)(de)幼(you)苗需要(yao)進行(xing)間苗和移(yi)植(zhi)，一般(ban)來說會(hui)選用抗蟲(chong)病幼(you)苗栽種(zhong)，并(bing)在(zai)(zai)5、6葉時移(yi)苗；小(xiao)樓鎮(zhen)土(tu)壤的(de)(de)(de)(de)(de)(de)酸堿度在(zai)(zai)pH6.5~7.5之(zhi)間，以壤土(tu)和輕粘土(tu)為(wei)主(zhu)，土(tu)壤肥力較高(gao)(gao)，有(you)(you)機物含量(liang)足夠；增(zeng)(zeng)城(cheng)在(zai)(zai)初冬(dong)(dong)季(ji)節常(chang)伴有(you)(you)連綿(mian)小(xiao)雨，正好滿足遲(chi)(chi)(chi)(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)的(de)(de)(de)(de)(de)(de)灌(guan)溉需要(yao)；遲(chi)(chi)(chi)(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)在(zai)(zai)一般(ban)在(zai)(zai)深(shen)冬(dong)(dong)才(cai)收(shou)(shou)成(cheng)(cheng)(cheng)，按有(you)(you)經(jing)(jing)驗的(de)(de)(de)(de)(de)(de)農民(min)的(de)(de)(de)(de)(de)(de)說法，一年(nian)內(nei)要(yao)凍上(shang)五(wu)天(tian)(tian)，遲(chi)(chi)(chi)(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)才(cai)更顯清甜，而有(you)(you)經(jing)(jing)歷霜(shuang)降霜(shuang)打的(de)(de)(de)(de)(de)(de)遲(chi)(chi)(chi)(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)更是錦上(shang)添花，小(xiao)樓鎮(zhen)冬(dong)(dong)天(tian)(tian)的(de)(de)(de)(de)(de)(de)氣(qi)(qi)溫較市(shi)區(qu)(qu)(qu)(qu)(qu)要(yao)冷上(shang)一點，就更符(fu)合(he)遲(chi)(chi)(chi)(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)的(de)(de)(de)(de)(de)(de)生長了。這也難(nan)怪(guai)盡管遲(chi)(chi)(chi)(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)已經(jing)(jing)在(zai)(zai)增(zeng)(zeng)城(cheng)各轄區(qu)(qu)(qu)(qu)(qu)甚至是其(qi)(qi)他(ta)城(cheng)市(shi)進行(xing)推廣(guang)(guang)(guang)和種(zhong)植(zhi)，但其(qi)(qi)他(ta)地區(qu)(qu)(qu)(qu)(qu)種(zhong)植(zhi)的(de)(de)(de)(de)(de)(de)遲(chi)(chi)(chi)(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)比(bi)起(qi)小(xiao)樓鎮(zhen)臘布村(cun)的(de)(de)(de)(de)(de)(de)增(zeng)(zeng)城(cheng)遲(chi)(chi)(chi)(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)總是會(hui)少了一份(fen)清甜，多上(shang)一點苦澀。

【文化背景】

增(zeng)(zeng)(zeng)(zeng)城(cheng)(cheng)遲(chi)(chi)(chi)菜(cai)(cai)(cai)(cai)心(xin)既然產(chan)于(yu)(yu)小樓(lou)鎮，而小樓(lou)鎮也(ye)是(shi)(shi)傳說(shuo)中(zhong)(zhong)何(he)(he)仙(xian)(xian)姑的(de)(de)(de)(de)故鄉，何(he)(he)仙(xian)(xian)姑和遲(chi)(chi)(chi)菜(cai)(cai)(cai)(cai)心(xin)這在(zai)外人(ren)(ren)看來是(shi)(shi)沒(mei)有(you)太大聯系的(de)(de)(de)(de)，然而事實(shi)上(shang)(shang)兩者還(huan)真的(de)(de)(de)(de)有(you)著深厚的(de)(de)(de)(de)淵源。傳說(shuo)唐朝年間增(zeng)(zeng)(zeng)(zeng)城(cheng)(cheng)地區大旱，很多人(ren)(ren)中(zhong)(zhong)暑而亡，民(min)(min)間稱(cheng)為(wei)(wei)(wei)七(qi)姐的(de)(de)(de)(de)何(he)(he)仙(xian)(xian)姑，她(ta)也(ye)曾(ceng)是(shi)(shi)一(yi)(yi)個增(zeng)(zeng)(zeng)(zeng)城(cheng)(cheng)人(ren)(ren)，她(ta)不忍(ren)看著增(zeng)(zeng)(zeng)(zeng)城(cheng)(cheng)人(ren)(ren)民(min)(min)受苦受難。為(wei)(wei)(wei)解(jie)(jie)救世人(ren)(ren)，特意用法(fa)術招來仙(xian)(xian)草(cao)(cao)(cao)，并將仙(xian)(xian)草(cao)(cao)(cao)結成一(yi)(yi)匹草(cao)(cao)(cao)馬，令草(cao)(cao)(cao)馬下界化(hua)身(shen)為(wei)(wei)(wei)涼粉草(cao)(cao)(cao)，幫(bang)助中(zhong)(zhong)暑的(de)(de)(de)(de)人(ren)(ren)清熱(re)除暑。而草(cao)(cao)(cao)馬下凡之(zhi)時卻過(guo)于(yu)(yu)活潑，在(zai)身(shen)上(shang)(shang)不小心(xin)沾上(shang)(shang)一(yi)(yi)顆天界的(de)(de)(de)(de)種子(zi)，于(yu)(yu)是(shi)(shi)就將之(zhi)一(yi)(yi)并帶入了(le)凡間。種子(zi)落在(zai)了(le)增(zeng)(zeng)(zeng)(zeng)城(cheng)(cheng)生長(chang)了(le)起(qi)來，并成為(wei)(wei)(wei)了(le)一(yi)(yi)顆清甜多汁的(de)(de)(de)(de)野(ye)(ye)菜(cai)(cai)(cai)(cai)，即是(shi)(shi)現在(zai)的(de)(de)(de)(de)增(zeng)(zeng)(zeng)(zeng)城(cheng)(cheng)遲(chi)(chi)(chi)菜(cai)(cai)(cai)(cai)心(xin)。夏(xia)天，涼粉草(cao)(cao)(cao)為(wei)(wei)(wei)增(zeng)(zeng)(zeng)(zeng)城(cheng)(cheng)人(ren)(ren)民(min)(min)祛(qu)暑解(jie)(jie)熱(re)，冬天，遲(chi)(chi)(chi)菜(cai)(cai)(cai)(cai)心(xin)為(wei)(wei)(wei)增(zeng)(zeng)(zeng)(zeng)城(cheng)(cheng)人(ren)(ren)民(min)(min)充饑驅寒(han)，也(ye)算是(shi)(shi)增(zeng)(zeng)(zeng)(zeng)城(cheng)(cheng)的(de)(de)(de)(de)一(yi)(yi)段佳話。還(huan)有(you)，元(yuan)末明初有(you)一(yi)(yi)位尚書，名叫張(zhang)度，是(shi)(shi)增(zeng)(zeng)(zeng)(zeng)城(cheng)(cheng)小樓(lou)人(ren)(ren)。當張(zhang)度還(huan)是(shi)(shi)一(yi)(yi)介書生時，時值冬天且(qie)戰禍頻繁，饑寒(han)交迫(po)的(de)(de)(de)(de)他(ta)在(zai)增(zeng)(zeng)(zeng)(zeng)城(cheng)(cheng)只能隨處挖掘身(shen)邊(bian)的(de)(de)(de)(de)野(ye)(ye)菜(cai)(cai)(cai)(cai)用來充饑，卻意外地發(fa)現該(gai)野(ye)(ye)菜(cai)(cai)(cai)(cai)居然鮮甜無比。張(zhang)度成了(le)尚書之(zhi)后，回想起(qi)當年的(de)(de)(de)(de)“救命野(ye)(ye)菜(cai)(cai)(cai)(cai)”，就有(you)感而發(fa)作(zuo)了(le)一(yi)(yi)首詩(shi)，詩(shi)中(zhong)(zhong)的(de)(de)(de)(de)末尾兩聯著重提到了(le)遲(chi)(chi)(chi)菜(cai)(cai)(cai)(cai)心(xin)，“七(qi)姐洞中(zhong)(zhong)神仙(xian)(xian)草(cao)(cao)(cao)，輾落名山顯物華。菜(cai)(cai)(cai)(cai)心(xin)盈(ying)翠冬日遲(chi)(chi)(chi)，天賜豐饒勝(sheng)奇葩。”而在(zai)正史當中(zhong)(zhong)，清宣(xuan)統時期，《增(zeng)(zeng)(zeng)(zeng)城(cheng)(cheng)縣(xian)志》中(zhong)(zhong)亦有(you)對遲(chi)(chi)(chi)菜(cai)(cai)(cai)(cai)心(xin)的(de)(de)(de)(de)記(ji)載，它在(zai)里面(mian)贊稱(cheng)遲(chi)(chi)(chi)菜(cai)(cai)(cai)(cai)心(xin)，“心(xin)最美，為(wei)(wei)(wei)蔬品之(zhi)冠。”

【品牌建設】

遲(chi)(chi)(chi)(chi)(chi)菜(cai)(cai)心(xin)(xin)(xin)的(de)(de)(de)推(tui)(tui)廣成(cheng)(cheng)(cheng)(cheng)為(wei)(wei)了(le)(le)一(yi)部感人(ren)的(de)(de)(de)“勵志奮斗(dou)史”。由于(yu)遲(chi)(chi)(chi)(chi)(chi)菜(cai)(cai)心(xin)(xin)(xin)對比(bi)其他菜(cai)(cai)心(xin)(xin)(xin)又(you)(you)高又(you)(you)大(da)(da)，一(yi)般菜(cai)(cai)心(xin)(xin)(xin)一(yi)棵不(bu)(bu)過50余克重，而遲(chi)(chi)(chi)(chi)(chi)菜(cai)(cai)心(xin)(xin)(xin)一(yi)棵卻能(neng)重達500克甚至是(shi)(shi)(shi)1千克，在(zai)上世紀80年(nian)(nian)代，遲(chi)(chi)(chi)(chi)(chi)菜(cai)(cai)心(xin)(xin)(xin)最(zui)早(zao)被臘(la)圃村(cun)村(cun)民(min)(min)(min)把遲(chi)(chi)(chi)(chi)(chi)菜(cai)(cai)心(xin)(xin)(xin)用(yong)(yong)(yong)自(zi)行車“馱”到“省城(cheng)(cheng)”，也(ye)就是(shi)(shi)(shi)廣州售(shou)賣(mai)時(shi)，省城(cheng)(cheng)的(de)(de)(de)人(ren)民(min)(min)(min)見遲(chi)(chi)(chi)(chi)(chi)菜(cai)(cai)心(xin)(xin)(xin)又(you)(you)大(da)(da)又(you)(you)粗，比(bi)一(yi)般的(de)(de)(de)老菜(cai)(cai)心(xin)(xin)(xin)看上去(qu)還(huan)要硬(ying)，就以(yi)為(wei)(wei)這菜(cai)(cai)心(xin)(xin)(xin)很老，是(shi)(shi)(shi)過了(le)(le)時(shi)節的(de)(de)(de)菜(cai)(cai)品(pin)，是(shi)(shi)(shi)農(nong)(nong)民(min)(min)(min)們(men)(men)吃不(bu)(bu)動才拿到省城(cheng)(cheng)來(lai)“坑”廣州人(ren)的(de)(de)(de)，紛(fen)紛(fen)笑稱這是(shi)(shi)(shi)“菜(cai)(cai)樹”，也(ye)沒什么銷路(lu)，在(zai)廣州賣(mai)不(bu)(bu)開。市場(chang)銷路(lu)不(bu)(bu)旺(wang)，遲(chi)(chi)(chi)(chi)(chi)菜(cai)(cai)心(xin)(xin)(xin)多為(wei)(wei)農(nong)(nong)民(min)(min)(min)自(zi)己食(shi)用(yong)(yong)(yong)。1999年(nian)(nian)冬天，臘(la)圃大(da)(da)霜，荔枝等果(guo)樹都被凍死了(le)(le)，但是(shi)(shi)(shi)長在(zai)樹下的(de)(de)(de)“遲(chi)(chi)(chi)(chi)(chi)菜(cai)(cai)心(xin)(xin)(xin)”卻傲然挺立，農(nong)(nong)民(min)(min)(min)們(men)(men)摘下一(yi)試，霜后菜(cai)(cai)心(xin)(xin)(xin)清(qing)脆(cui)甜美勝于(yu)往日，于(yu)是(shi)(shi)(shi)遲(chi)(chi)(chi)(chi)(chi)菜(cai)(cai)心(xin)(xin)(xin)的(de)(de)(de)美名才算是(shi)(shi)(shi)從增(zeng)城(cheng)(cheng)漸漸傳揚(yang)開去(qu)。到現在(zai)，增(zeng)城(cheng)(cheng)每年(nian)(nian)都要舉辦(ban)一(yi)次“增(zeng)城(cheng)(cheng)菜(cai)(cai)心(xin)(xin)(xin)節”，推(tui)(tui)至今(jin)已經超過了(le)(le)10年(nian)(nian)，其作為(wei)(wei)推(tui)(tui)廣增(zeng)城(cheng)(cheng)生態旅游、現代農(nong)(nong)業(ye)(ye)品(pin)牌(pai)的(de)(de)(de)盛事，已經成(cheng)(cheng)(cheng)(cheng)為(wei)(wei)了(le)(le)增(zeng)城(cheng)(cheng)吸引海(hai)內(nei)外賓客前來(lai)品(pin)嘗菜(cai)(cai)心(xin)(xin)(xin)、度假休閑、投資考察的(de)(de)(de)有效(xiao)(xiao)載體(ti)，在(zai)促進增(zeng)城(cheng)(cheng)市現代農(nong)(nong)業(ye)(ye)、生態旅游業(ye)(ye)和(he)現代服務業(ye)(ye)的(de)(de)(de)協(xie)調發展，促進農(nong)(nong)民(min)(min)(min)增(zeng)收(shou)等方面發揮著越來(lai)越大(da)(da)的(de)(de)(de)作用(yong)(yong)(yong)。2004年(nian)(nian)小(xiao)樓鎮向(xiang)國家商標局(ju)取得“仙(xian)境(jing)”牌(pai)注冊商標，被廣東省農(nong)(nong)業(ye)(ye)廳認定為(wei)(wei)無(wu)公害(hai)蔬菜(cai)(cai)。以(yi)往只(zhi)賣(mai)幾毛錢一(yi)公斤的(de)(de)(de)菜(cai)(cai)樹，現今(jin)經過極力推(tui)(tui)廣，包裝成(cheng)(cheng)(cheng)(cheng)一(yi)盒盒精美的(de)(de)(de)禮盒，遠(yuan)銷海(hai)內(nei)外。2013年(nian)(nian)，增(zeng)城(cheng)(cheng)遲(chi)(chi)(chi)(chi)(chi)菜(cai)(cai)心(xin)(xin)(xin)的(de)(de)(de)種(zhong)(zhong)植(zhi)農(nong)(nong)戶已超1萬戶，種(zhong)(zhong)植(zhi)面積接近(jin)4萬畝，為(wei)(wei)增(zeng)城(cheng)(cheng)帶(dai)來(lai)將近(jin)2.9億(yi)元人(ren)民(min)(min)(min)幣的(de)(de)(de)社會效(xiao)(xiao)益(yi)。遲(chi)(chi)(chi)(chi)(chi)菜(cai)(cai)心(xin)(xin)(xin)也(ye)有不(bu)(bu)值錢的(de)(de)(de)“菜(cai)(cai)樹”搖身一(yi)變成(cheng)(cheng)(cheng)(cheng)為(wei)(wei)了(le)(le)“菜(cai)(cai)心(xin)(xin)(xin)之(zhi)王(wang)”。