芒果视频

【保護范圍】

廣東(dong)省增(zeng)城市派潭鎮(zhen)、小樓鎮(zhen)、正(zheng)果鎮(zhen)、中新鎮(zhen)、朱村街(jie)道辦(ban)事(shi)(shi)處(chu)(chu)、荔城街(jie)道辦(ban)事(shi)(shi)處(chu)(chu)、增(zeng)江街(jie)道辦(ban)事(shi)(shi)處(chu)(chu)7個(ge)鎮(zhen)街(jie)道現轄行政區。

【地理環境】

增(zeng)城(cheng)遲(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)(xin)(xin)(xin)，又名(ming)(ming)(ming)高腳菜(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)(xin)(xin)(xin)，是(shi)廣(guang)(guang)東菜(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)(xin)(xin)(xin)的(de)(de)(de)(de)(de)(de)一(yi)(yi)種(zhong)(zhong)，是(shi)遠近馳名(ming)(ming)(ming)的(de)(de)(de)(de)(de)(de)菜(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)(xin)(xin)(xin)品(pin)種(zhong)(zhong)，由于它為冬(dong)(dong)天種(zhong)(zhong)植(zhi)和(he)收成的(de)(de)(de)(de)(de)(de)蔬菜(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)，經(jing)常時至(zhi)深冬(dong)(dong)才上(shang)(shang)市，常言稱：“冬(dong)(dong)至(zhi)到，菜(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)(xin)(xin)(xin)甜(tian)”，比一(yi)(yi)般菜(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)(xin)(xin)(xin)要(yao)(yao)遲(chi)(chi)，所以稱為遲(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)(xin)(xin)(xin)。增(zeng)城(cheng)吃菜(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)(xin)(xin)(xin)素有“菜(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)(xin)(xin)(xin)之王(wang)”“菜(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)品(pin)之冠”。而(er)這個名(ming)(ming)(ming)氣(qi)(qi)巨大的(de)(de)(de)(de)(de)(de)“菜(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)(xin)(xin)(xin)之王(wang)”，卻是(shi)產于廣(guang)(guang)東省增(zeng)城(cheng)轄區(qu)(qu)(qu)內的(de)(de)(de)(de)(de)(de)小樓鎮(zhen)(zhen)中。小樓鎮(zhen)(zhen)，位于廣(guang)(guang)東省廣(guang)(guang)州市增(zeng)城(cheng)區(qu)(qu)(qu)中北部(bu)，南(nan)距市政府所在(zai)地荔城(cheng)街10公(gong)里(li)，該鎮(zhen)(zhen)林木(mu)覆蓋率達57.6%，是(shi)廣(guang)(guang)州東部(bu)大綠(lv)化帶的(de)(de)(de)(de)(de)(de)重要(yao)(yao)組成部(bu)分，被列(lie)為國家第二批(pi)生態示范區(qu)(qu)(qu)，除(chu)了自(zi)然風光優美(mei)，林木(mu)眾多，小樓鎮(zhen)(zhen)同時也(ye)是(shi)傳說(shuo)中何(he)仙(xian)姑(gu)的(de)(de)(de)(de)(de)(de)故鄉(xiang)(xiang)，鎮(zhen)(zhen)中有著(zhu)名(ming)(ming)(ming)的(de)(de)(de)(de)(de)(de)何(he)仙(xian)姑(gu)旅游景區(qu)(qu)(qu)，包括歷史悠久的(de)(de)(de)(de)(de)(de)何(he)仙(xian)姑(gu)家廟，遺(yi)履(lv)仙(xian)井、何(he)仙(xian)姑(gu)紀念塔(ta)、觀音山神仙(xian)洞、廟頂(ding)仙(xian)桃、盤龍古藤(teng)等旅游景點(dian)。除(chu)此之外(wai)小樓鎮(zhen)(zhen)更(geng)是(shi)有名(ming)(ming)(ming)的(de)(de)(de)(de)(de)(de)魚米之鄉(xiang)(xiang)，這里(li)氣(qi)(qi)候溫和(he)、土地肥沃(wo)、平均氣(qi)(qi)溫21.6℃，平均降(jiang)雨(yu)量(liang)1689毫米，適宜熱帶、亞熱帶作物生長，而(er)遲(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)(xin)(xin)(xin)就(jiu)是(shi)其(qi)中的(de)(de)(de)(de)(de)(de)一(yi)(yi)個主(zhu)(zhu)要(yao)(yao)菜(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)品(pin)。正宗的(de)(de)(de)(de)(de)(de)遲(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)(xin)(xin)(xin)產于小樓鎮(zhen)(zhen)臘(la)布村(cun)(cun)，這個村(cun)(cun)莊有著(zhu)符合遲(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)(xin)(xin)(xin)生長的(de)(de)(de)(de)(de)(de)四大條件(jian)：種(zhong)(zhong)苗、土壤(rang)、雨(yu)水(shui)和(he)溫度(du)。遲(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)(xin)(xin)(xin)的(de)(de)(de)(de)(de)(de)幼(you)(you)苗需要(yao)(yao)進行間(jian)苗和(he)移(yi)植(zhi)，一(yi)(yi)般來(lai)說(shuo)會選用抗蟲病幼(you)(you)苗栽種(zhong)(zhong)，并在(zai)5、6葉時移(yi)苗；小樓鎮(zhen)(zhen)土壤(rang)的(de)(de)(de)(de)(de)(de)酸堿(jian)度(du)在(zai)pH6.5~7.5之間(jian)，以壤(rang)土和(he)輕粘土為主(zhu)(zhu)，土壤(rang)肥力較(jiao)(jiao)高，有機物含(han)量(liang)足(zu)夠；增(zeng)城(cheng)在(zai)初(chu)冬(dong)(dong)季(ji)節常伴有連(lian)綿(mian)小雨(yu)，正好滿(man)足(zu)遲(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)(xin)(xin)(xin)的(de)(de)(de)(de)(de)(de)灌溉(gai)需要(yao)(yao)；遲(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)(xin)(xin)(xin)在(zai)一(yi)(yi)般在(zai)深冬(dong)(dong)才收成，按有經(jing)驗的(de)(de)(de)(de)(de)(de)農(nong)民的(de)(de)(de)(de)(de)(de)說(shuo)法，一(yi)(yi)年內要(yao)(yao)凍(dong)上(shang)(shang)五天，遲(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)(xin)(xin)(xin)才更(geng)顯清(qing)甜(tian)，而(er)有經(jing)歷霜降(jiang)霜打的(de)(de)(de)(de)(de)(de)遲(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)(xin)(xin)(xin)更(geng)是(shi)錦上(shang)(shang)添花，小樓鎮(zhen)(zhen)冬(dong)(dong)天的(de)(de)(de)(de)(de)(de)氣(qi)(qi)溫較(jiao)(jiao)市區(qu)(qu)(qu)要(yao)(yao)冷上(shang)(shang)一(yi)(yi)點(dian)，就(jiu)更(geng)符合遲(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)(xin)(xin)(xin)的(de)(de)(de)(de)(de)(de)生長了。這也(ye)難(nan)怪盡(jin)管遲(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)(xin)(xin)(xin)已經(jing)在(zai)增(zeng)城(cheng)各轄區(qu)(qu)(qu)甚至(zhi)是(shi)其(qi)他城(cheng)市進行推廣(guang)(guang)和(he)種(zhong)(zhong)植(zhi)，但其(qi)他地區(qu)(qu)(qu)種(zhong)(zhong)植(zhi)的(de)(de)(de)(de)(de)(de)遲(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)(xin)(xin)(xin)比起(qi)小樓鎮(zhen)(zhen)臘(la)布村(cun)(cun)的(de)(de)(de)(de)(de)(de)增(zeng)城(cheng)遲(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)(cai)心(xin)(xin)(xin)(xin)(xin)(xin)總是(shi)會少了一(yi)(yi)份清(qing)甜(tian)，多上(shang)(shang)一(yi)(yi)點(dian)苦澀。

【文化背景】

增(zeng)城(cheng)遲(chi)(chi)(chi)菜(cai)(cai)心(xin)既然(ran)產于小(xiao)樓(lou)(lou)鎮，而(er)(er)小(xiao)樓(lou)(lou)鎮也(ye)是(shi)傳(chuan)說(shuo)(shuo)中(zhong)何(he)仙(xian)姑的故鄉，何(he)仙(xian)姑和遲(chi)(chi)(chi)菜(cai)(cai)心(xin)這在(zai)(zai)外人(ren)(ren)(ren)看來是(shi)沒(mei)有(you)(you)(you)(you)太大(da)聯系的，然(ran)而(er)(er)事(shi)實上(shang)兩者還(huan)真的有(you)(you)(you)(you)著深厚的淵源。傳(chuan)說(shuo)(shuo)唐朝年間(jian)增(zeng)城(cheng)地區大(da)旱，很多(duo)人(ren)(ren)(ren)中(zhong)暑(shu)(shu)而(er)(er)亡，民間(jian)稱(cheng)為(wei)七(qi)(qi)姐(jie)的何(he)仙(xian)姑，她也(ye)曾(ceng)是(shi)一(yi)個增(zeng)城(cheng)人(ren)(ren)(ren)，她不忍看著增(zeng)城(cheng)人(ren)(ren)(ren)民受苦(ku)受難。為(wei)解(jie)救(jiu)世人(ren)(ren)(ren)，特意用法術招來仙(xian)草(cao)(cao)，并(bing)將仙(xian)草(cao)(cao)結成一(yi)匹草(cao)(cao)馬(ma)，令(ling)草(cao)(cao)馬(ma)下(xia)界化身為(wei)涼粉草(cao)(cao)，幫助(zhu)中(zhong)暑(shu)(shu)的人(ren)(ren)(ren)清熱除暑(shu)(shu)。而(er)(er)草(cao)(cao)馬(ma)下(xia)凡之(zhi)時(shi)卻過(guo)于活潑，在(zai)(zai)身上(shang)不小(xiao)心(xin)沾上(shang)一(yi)顆天(tian)界的種子(zi)，于是(shi)就將之(zhi)一(yi)并(bing)帶(dai)入(ru)了(le)(le)凡間(jian)。種子(zi)落在(zai)(zai)了(le)(le)增(zeng)城(cheng)生長了(le)(le)起來，并(bing)成為(wei)了(le)(le)一(yi)顆清甜(tian)多(duo)汁的野(ye)菜(cai)(cai)，即是(shi)現(xian)在(zai)(zai)的增(zeng)城(cheng)遲(chi)(chi)(chi)菜(cai)(cai)心(xin)。夏天(tian)，涼粉草(cao)(cao)為(wei)增(zeng)城(cheng)人(ren)(ren)(ren)民祛暑(shu)(shu)解(jie)熱，冬天(tian)，遲(chi)(chi)(chi)菜(cai)(cai)心(xin)為(wei)增(zeng)城(cheng)人(ren)(ren)(ren)民充饑驅寒，也(ye)算是(shi)增(zeng)城(cheng)的一(yi)段(duan)佳話(hua)。還(huan)有(you)(you)(you)(you)，元末(mo)明(ming)初(chu)有(you)(you)(you)(you)一(yi)位尚(shang)書，名叫張(zhang)度(du)，是(shi)增(zeng)城(cheng)小(xiao)樓(lou)(lou)人(ren)(ren)(ren)。當(dang)張(zhang)度(du)還(huan)是(shi)一(yi)介(jie)書生時(shi)，時(shi)值冬天(tian)且戰禍頻繁，饑寒交迫的他(ta)在(zai)(zai)增(zeng)城(cheng)只能隨處(chu)挖掘身邊的野(ye)菜(cai)(cai)用來充饑，卻意外地發(fa)現(xian)該野(ye)菜(cai)(cai)居然(ran)鮮甜(tian)無比。張(zhang)度(du)成了(le)(le)尚(shang)書之(zhi)后，回(hui)想起當(dang)年的“救(jiu)命野(ye)菜(cai)(cai)”，就有(you)(you)(you)(you)感而(er)(er)發(fa)作了(le)(le)一(yi)首詩，詩中(zhong)的末(mo)尾(wei)兩聯著重提到了(le)(le)遲(chi)(chi)(chi)菜(cai)(cai)心(xin)，“七(qi)(qi)姐(jie)洞(dong)中(zhong)神仙(xian)草(cao)(cao)，輾(zhan)落名山顯物華。菜(cai)(cai)心(xin)盈(ying)翠冬日(ri)遲(chi)(chi)(chi)，天(tian)賜豐饒勝奇葩(pa)。”而(er)(er)在(zai)(zai)正史當(dang)中(zhong)，清宣統時(shi)期，《增(zeng)城(cheng)縣志(zhi)》中(zhong)亦有(you)(you)(you)(you)對遲(chi)(chi)(chi)菜(cai)(cai)心(xin)的記載，它在(zai)(zai)里面(mian)贊(zan)稱(cheng)遲(chi)(chi)(chi)菜(cai)(cai)心(xin)，“心(xin)最美，為(wei)蔬品之(zhi)冠。”

【品牌建設】

遲(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)心(xin)(xin)的(de)(de)(de)(de)推廣(guang)成為(wei)了(le)(le)一(yi)(yi)(yi)部感人(ren)的(de)(de)(de)(de)“勵志奮斗(dou)史”。由于遲(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)心(xin)(xin)對比(bi)其他菜(cai)(cai)(cai)(cai)(cai)心(xin)(xin)又(you)(you)高(gao)又(you)(you)大(da)，一(yi)(yi)(yi)般菜(cai)(cai)(cai)(cai)(cai)心(xin)(xin)一(yi)(yi)(yi)棵不過(guo)50余克(ke)(ke)重，而遲(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)心(xin)(xin)一(yi)(yi)(yi)棵卻能(neng)重達500克(ke)(ke)甚至是(shi)1千克(ke)(ke)，在上(shang)世(shi)紀80年(nian)代，遲(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)心(xin)(xin)最早(zao)被臘(la)圃村村民(min)(min)(min)把遲(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)心(xin)(xin)用自行車“馱(tuo)”到(dao)“省(sheng)(sheng)城(cheng)(cheng)(cheng)”，也就是(shi)廣(guang)州售賣(mai)時，省(sheng)(sheng)城(cheng)(cheng)(cheng)的(de)(de)(de)(de)人(ren)民(min)(min)(min)見遲(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)心(xin)(xin)又(you)(you)大(da)又(you)(you)粗(cu)，比(bi)一(yi)(yi)(yi)般的(de)(de)(de)(de)老(lao)(lao)菜(cai)(cai)(cai)(cai)(cai)心(xin)(xin)看上(shang)去還要硬，就以為(wei)這菜(cai)(cai)(cai)(cai)(cai)心(xin)(xin)很老(lao)(lao)，是(shi)過(guo)了(le)(le)時節(jie)的(de)(de)(de)(de)菜(cai)(cai)(cai)(cai)(cai)品，是(shi)農(nong)(nong)民(min)(min)(min)們吃不動才(cai)拿到(dao)省(sheng)(sheng)城(cheng)(cheng)(cheng)來(lai)“坑”廣(guang)州人(ren)的(de)(de)(de)(de)，紛(fen)(fen)紛(fen)(fen)笑稱(cheng)這是(shi)“菜(cai)(cai)(cai)(cai)(cai)樹(shu)”，也沒什(shen)么銷(xiao)(xiao)路(lu)，在廣(guang)州賣(mai)不開。市(shi)場(chang)銷(xiao)(xiao)路(lu)不旺(wang)，遲(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)心(xin)(xin)多(duo)為(wei)農(nong)(nong)民(min)(min)(min)自己食用。1999年(nian)冬天，臘(la)圃大(da)霜，荔枝等(deng)果樹(shu)都被凍(dong)死了(le)(le)，但是(shi)長(chang)在樹(shu)下的(de)(de)(de)(de)“遲(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)心(xin)(xin)”卻傲(ao)然挺(ting)立，農(nong)(nong)民(min)(min)(min)們摘下一(yi)(yi)(yi)試，霜后菜(cai)(cai)(cai)(cai)(cai)心(xin)(xin)清脆甜美(mei)(mei)勝于往(wang)日，于是(shi)遲(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)心(xin)(xin)的(de)(de)(de)(de)美(mei)(mei)名才(cai)算(suan)是(shi)從增(zeng)(zeng)城(cheng)(cheng)(cheng)漸漸傳(chuan)揚(yang)開去。到(dao)現(xian)(xian)在，增(zeng)(zeng)城(cheng)(cheng)(cheng)每年(nian)都要舉(ju)辦(ban)一(yi)(yi)(yi)次“增(zeng)(zeng)城(cheng)(cheng)(cheng)菜(cai)(cai)(cai)(cai)(cai)心(xin)(xin)節(jie)”，推至今已(yi)經(jing)超(chao)過(guo)了(le)(le)10年(nian)，其作為(wei)推廣(guang)增(zeng)(zeng)城(cheng)(cheng)(cheng)生態(tai)旅(lv)游、現(xian)(xian)代農(nong)(nong)業品牌(pai)的(de)(de)(de)(de)盛事，已(yi)經(jing)成為(wei)了(le)(le)增(zeng)(zeng)城(cheng)(cheng)(cheng)吸(xi)引海內外賓客前來(lai)品嘗(chang)菜(cai)(cai)(cai)(cai)(cai)心(xin)(xin)、度假休(xiu)閑、投資考察的(de)(de)(de)(de)有效載(zai)體，在促進增(zeng)(zeng)城(cheng)(cheng)(cheng)市(shi)現(xian)(xian)代農(nong)(nong)業、生態(tai)旅(lv)游業和(he)現(xian)(xian)代服務業的(de)(de)(de)(de)協調發展(zhan)，促進農(nong)(nong)民(min)(min)(min)增(zeng)(zeng)收等(deng)方面(mian)發揮著(zhu)越來(lai)越大(da)的(de)(de)(de)(de)作用。2004年(nian)小樓鎮向國家商(shang)標局取得“仙境(jing)”牌(pai)注冊商(shang)標，被廣(guang)東省(sheng)(sheng)農(nong)(nong)業廳(ting)認(ren)定為(wei)無公害蔬菜(cai)(cai)(cai)(cai)(cai)。以往(wang)只賣(mai)幾毛錢(qian)一(yi)(yi)(yi)公斤(jin)的(de)(de)(de)(de)菜(cai)(cai)(cai)(cai)(cai)樹(shu)，現(xian)(xian)今經(jing)過(guo)極力推廣(guang)，包(bao)裝成一(yi)(yi)(yi)盒盒精美(mei)(mei)的(de)(de)(de)(de)禮盒，遠銷(xiao)(xiao)海內外。2013年(nian)，增(zeng)(zeng)城(cheng)(cheng)(cheng)遲(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)心(xin)(xin)的(de)(de)(de)(de)種植農(nong)(nong)戶(hu)(hu)已(yi)超(chao)1萬戶(hu)(hu)，種植面(mian)積接近4萬畝(mu)，為(wei)增(zeng)(zeng)城(cheng)(cheng)(cheng)帶來(lai)將近2.9億元人(ren)民(min)(min)(min)幣的(de)(de)(de)(de)社會效益。遲(chi)(chi)菜(cai)(cai)(cai)(cai)(cai)心(xin)(xin)也有不值錢(qian)的(de)(de)(de)(de)“菜(cai)(cai)(cai)(cai)(cai)樹(shu)”搖身一(yi)(yi)(yi)變成為(wei)了(le)(le)“菜(cai)(cai)(cai)(cai)(cai)心(xin)(xin)之王”。