隨著我(wo)國(guo)(guo)經(jing)濟的(de)(de)發展(zhan),電(dian)動工(gong)(gong)(gong)具(ju)行業(ye)也呈現較快的(de)(de)增長趨勢(shi)。截(jie)至(zhi)去年(nian),我(wo)國(guo)(guo)電(dian)動工(gong)(gong)(gong)具(ju)行業(ye)規模以(yi)上企業(ye)超(chao)過300家(jia),產(chan)值(zhi)規模超(chao)過450億元。放眼行業(ye)環(huan)境,我(wo)國(guo)(guo)正在如火如荼地進(jin)行產(chan)業(ye)升(sheng)級(ji)、大力(li)發展(zhan)先進(jin)制造(zao)(zao)業(ye),以(yi)及隨之而來的(de)(de)高(gao)鐵、船舶等(deng)基(ji)礎設施建設,先進(jin)裝備制造(zao)(zao)業(ye)的(de)(de)不斷投入、發展(zhan)和升(sheng)級(ji),都給電(dian)動工(gong)(gong)(gong)具(ju)行業(ye)造(zao)(zao)就了一個前所(suo)未有的(de)(de)發展(zhan)機遇。那么(me)開上一家(jia)電(dian)動工(gong)(gong)(gong)具(ju)店(dian)的(de)(de)前景(jing)具(ju)體(ti)會怎樣呈現呢(ni),如何才能經(jing)營好電(dian)動工(gong)(gong)(gong)具(ju)專賣店(dian)呢(ni),小編來為您整(zheng)理分析吧(ba)!
近年(nian)來(lai),電動(dong)(dong)(dong)(dong)(dong)工(gong)(gong)(gong)具(ju)行(xing)(xing)(xing)業(ye)呈現快(kuai)速發展(zhan)(zhan)態勢,在國(guo)(guo)內(nei)電動(dong)(dong)(dong)(dong)(dong)工(gong)(gong)(gong)具(ju)市場(chang)(chang),國(guo)(guo)產(chan)(chan)電動(dong)(dong)(dong)(dong)(dong)工(gong)(gong)(gong)具(ju)的(de)(de)(de)銷(xiao)售(shou)數量已(yi)占到總銷(xiao)量的(de)(de)(de)90%,而各種進(jin)口品(pin)(pin)牌產(chan)(chan)品(pin)(pin)則只占10%的(de)(de)(de)市場(chang)(chang)份額。國(guo)(guo)外電動(dong)(dong)(dong)(dong)(dong)工(gong)(gong)(gong)具(ju)市場(chang)(chang),我國(guo)(guo)制造比例不斷(duan)擴大(da)(da),中國(guo)(guo)已(yi)然成(cheng)為世界(jie)上主要(yao)的(de)(de)(de)電動(dong)(dong)(dong)(dong)(dong)工(gong)(gong)(gong)具(ju)產(chan)(chan)品(pin)(pin)出口國(guo)(guo)和全球電動(dong)(dong)(dong)(dong)(dong)工(gong)(gong)(gong)具(ju)生產(chan)(chan)基(ji)地,行(xing)(xing)(xing)業(ye)發展(zhan)(zhan)潛力(li)(li)巨大(da)(da)。據(ju)分析,我國(guo)(guo)電動(dong)(dong)(dong)(dong)(dong)工(gong)(gong)(gong)具(ju)市場(chang)(chang)正日趨成(cheng)熟,品(pin)(pin)牌意識和品(pin)(pin)牌效應(ying)將凸顯。我國(guo)(guo)電動(dong)(dong)(dong)(dong)(dong)工(gong)(gong)(gong)具(ju)市場(chang)(chang)尤其是(shi)專業(ye)電動(dong)(dong)(dong)(dong)(dong)工(gong)(gong)(gong)具(ju)受下(xia)游建(jian)筑道路(lu)行(xing)(xing)(xing)業(ye)、金(jin)屬加工(gong)(gong)(gong)行(xing)(xing)(xing)業(ye)、木材(cai)加工(gong)(gong)(gong)行(xing)(xing)(xing)業(ye)的(de)(de)(de)需求影響較(jiao)大(da)(da),這些行(xing)(xing)(xing)業(ye)的(de)(de)(de)發展(zhan)(zhan)是(shi)電動(dong)(dong)(dong)(dong)(dong)工(gong)(gong)(gong)具(ju)發展(zhan)(zhan)的(de)(de)(de)主要(yao)驅動(dong)(dong)(dong)(dong)(dong)因(yin)素,而根據(ju)近五年(nian)來(lai)電動(dong)(dong)(dong)(dong)(dong)工(gong)(gong)(gong)具(ju)市場(chang)(chang)的(de)(de)(de)銷(xiao)售(shou)收入進(jin)行(xing)(xing)(xing)預測,到2018年(nian)我國(guo)(guo)電動(dong)(dong)(dong)(dong)(dong)工(gong)(gong)(gong)具(ju)行(xing)(xing)(xing)業(ye)的(de)(de)(de)銷(xiao)售(shou)收入可達(da)約1283億(yi)元(yuan),可見市場(chang)(chang)需求的(de)(de)(de)增長(chang)潛力(li)(li)較(jiao)大(da)(da),所以,開(kai)一家電動(dong)(dong)(dong)(dong)(dong)工(gong)(gong)(gong)具(ju)店的(de)(de)(de)前景(jing)也是(shi)不錯的(de)(de)(de)。
現今(jin),每(mei)行(xing)每(mei)業(ye)的(de)(de)市(shi)場競爭力都在不斷加(jia)大,因而,普通模(mo)式的(de)(de)小(xiao)店(dian)已經無法(fa)跟(gen)上社會(hui)潮流(liu),想要投(tou)資,想要成(cheng)功,還是(shi)應(ying)該迎合(he)市(shi)場發展(zhan)的(de)(de)總(zong)體(ti)方向,選擇一個知名有信譽的(de)(de)五金品牌加(jia)盟為好。
電動工具(ju)店怎(zen)么(me)經營好(hao)?冰冷(leng)式的營銷(xiao)是經營業(ye)的大忌,太多熱情(qing)也會讓(rang)消費者覺得負(fu)擔,所以,在小編(bian)看來,最好(hao)的服(fu)務應該恰(qia)如其(qi)分。所以在經營五(wu)金店的過程(cheng)中,投資(zi)商主(zhu)要秉著真誠的態度服(fu)務,給他們(men)舒心的感覺即可(ke)
如果你(ni)(ni)的(de)(de)(de)(de)電工(gong)(gong)工(gong)(gong)具(ju)店(dian)一(yi)直都“從一(yi)而終”,那么,可(ke)能現在的(de)(de)(de)(de)你(ni)(ni)已經不在服(fu)務區了。眾所周知,消(xiao)(xiao)費者是(shi)(shi)追新的(de)(de)(de)(de)群(qun)體,一(yi)塵(chen)不變必然是(shi)(shi)無法留住消(xiao)(xiao)費者,所以(yi),你(ni)(ni)的(de)(de)(de)(de)電動(dong)工(gong)(gong)具(ju)店(dian)需(xu)要不斷更新的(de)(de)(de)(de)營(ying)銷手(shou)段(duan)。根據小編(bian)了解,市場上的(de)(de)(de)(de)營(ying)銷手(shou)段(duan)主(zhu)要有:會員打(da)折、節日(ri)優惠、適(shi)時促(cu)銷、捆綁銷售,你(ni)(ni)可(ke)以(yi)參考(kao)自家電工(gong)(gong)工(gong)(gong)具(ju)店(dian)的(de)(de)(de)(de)情況,靈活(huo)選擇
市場(chang)調(diao)研是(shi)開好電動工具店(dian)必的(de)首要(yao)步(bu)驟(zou),先有(you)所了(le)解,才(cai)能更(geng)好的(de)規劃(hua)。不同(tong)的(de)地(di)段有(you)不同(tong)的(de)情況,分(fen)析(xi)此處居(ju)民(min)的(de)顯性需求及隱性需求,爭(zheng)取與其(qi)他已經(jing)經(jing)營的(de)電動工具店(dian)不要(yao)存在太明(ming)顯的(de)競(jing)爭(zheng)關系(xi),也就是(shi)說(shuo),無論是(shi)產品還是(shi)經(jing)營方式(shi)(shi)上,都不要(yao)一味模仿(fang)他人,要(yao)想出適合自(zi)己的(de)開店(dian)方式(shi)(shi)
開店選址,相信所有(you)創業者(zhe)都知道它的(de)重(zhong)要性。初入電動(dong)工具店行(xing)業,比(bi)較適(shi)合選擇(ze)在人多的(de)小區,特(te)別是一些新建(jian)成不久的(de)小區。這些地方的(de)電動(dong)工具用量稍微比(bi)較大
店(dian)面裝修(xiu)就(jiu)好比(bi)一(yi)個(ge)人(ren)的(de)(de)臉面。做為專業的(de)(de)電工工具店(dian)銷售,店(dian)面一(yi)定要整潔,商品擺放要有次序(xu),怎么裝修(xiu)關(guan)系不大。小成(cheng)本也(ye)能弄出很有魅力的(de)(de)布局
吸引回頭(tou)客(ke)的(de)除了(le)好(hao)質(zhi)量以為(wei),還有就是好(hao)的(de)售(shou)后(hou)服(fu)務(wu)。好(hao)的(de)售(shou)后(hou)服(fu)務(wu)決定(ding)客(ke)戶(hu)是否決定(ding)你(ni)(ni)的(de)店鋪是否可以開得長遠,大單、小單都要一樣熱(re)情的(de)對待。客(ke)戶(hu)對你(ni)(ni)的(de)服(fu)務(wu)滿意了(le),他就會在不知不覺(jue)中為(wei)你(ni)(ni)宣傳你(ni)(ni)的(de)店鋪。讓(rang)客(ke)戶(hu)自主的(de)達成(cheng)一個口碑宣傳的(de)效果(guo),這樣是成(cheng)功(gong)最(zui)快的(de)方式(shi)