隨(sui)著我國(guo)經濟的(de)發(fa)展(zhan),電(dian)動工(gong)(gong)具行(xing)業(ye)也(ye)呈現較快的(de)增長趨勢。截(jie)至去(qu)年,我國(guo)電(dian)動工(gong)(gong)具行(xing)業(ye)規模以上(shang)企業(ye)超(chao)過(guo)300家(jia)(jia),產(chan)值(zhi)規模超(chao)過(guo)450億(yi)元。放(fang)眼行(xing)業(ye)環境,我國(guo)正在(zai)如(ru)火如(ru)荼地進(jin)行(xing)產(chan)業(ye)升(sheng)級、大(da)力發(fa)展(zhan)先進(jin)制(zhi)(zhi)造(zao)業(ye),以及隨(sui)之而來的(de)高鐵、船(chuan)舶等基礎設施建(jian)設,先進(jin)裝(zhuang)備(bei)制(zhi)(zhi)造(zao)業(ye)的(de)不斷投(tou)入、發(fa)展(zhan)和升(sheng)級,都給電(dian)動工(gong)(gong)具行(xing)業(ye)造(zao)就了(le)一(yi)個前所未有的(de)發(fa)展(zhan)機(ji)遇(yu)。那(nei)么開上(shang)一(yi)家(jia)(jia)電(dian)動工(gong)(gong)具店的(de)前景(jing)具體(ti)會怎樣(yang)呈現呢(ni),如(ru)何才(cai)能(neng)經營(ying)好電(dian)動工(gong)(gong)具專(zhuan)賣店呢(ni),小編(bian)來為(wei)您整理分析吧!
近年來,電(dian)(dian)動(dong)(dong)(dong)工(gong)(gong)(gong)(gong)具行業(ye)(ye)(ye)呈現快速(su)發(fa)展(zhan)態勢(shi),在(zai)國(guo)(guo)內電(dian)(dian)動(dong)(dong)(dong)工(gong)(gong)(gong)(gong)具市(shi)(shi)場(chang),國(guo)(guo)產電(dian)(dian)動(dong)(dong)(dong)工(gong)(gong)(gong)(gong)具的(de)(de)(de)銷(xiao)售(shou)數量已占到(dao)總銷(xiao)量的(de)(de)(de)90%,而(er)各種(zhong)進(jin)口(kou)品牌產品則只占10%的(de)(de)(de)市(shi)(shi)場(chang)份額。國(guo)(guo)外電(dian)(dian)動(dong)(dong)(dong)工(gong)(gong)(gong)(gong)具市(shi)(shi)場(chang),我(wo)國(guo)(guo)制造比(bi)例不(bu)斷擴大(da),中國(guo)(guo)已然成為世界(jie)上(shang)主要的(de)(de)(de)電(dian)(dian)動(dong)(dong)(dong)工(gong)(gong)(gong)(gong)具產品出(chu)口(kou)國(guo)(guo)和全(quan)球電(dian)(dian)動(dong)(dong)(dong)工(gong)(gong)(gong)(gong)具生(sheng)產基地,行業(ye)(ye)(ye)發(fa)展(zhan)潛(qian)力巨大(da)。據分析,我(wo)國(guo)(guo)電(dian)(dian)動(dong)(dong)(dong)工(gong)(gong)(gong)(gong)具市(shi)(shi)場(chang)正(zheng)日趨成熟,品牌意(yi)識和品牌效應將凸顯。我(wo)國(guo)(guo)電(dian)(dian)動(dong)(dong)(dong)工(gong)(gong)(gong)(gong)具市(shi)(shi)場(chang)尤其是(shi)專業(ye)(ye)(ye)電(dian)(dian)動(dong)(dong)(dong)工(gong)(gong)(gong)(gong)具受下(xia)游建筑道路(lu)行業(ye)(ye)(ye)、金屬加工(gong)(gong)(gong)(gong)行業(ye)(ye)(ye)、木材加工(gong)(gong)(gong)(gong)行業(ye)(ye)(ye)的(de)(de)(de)需求(qiu)(qiu)影(ying)響較(jiao)大(da),這些行業(ye)(ye)(ye)的(de)(de)(de)發(fa)展(zhan)是(shi)電(dian)(dian)動(dong)(dong)(dong)工(gong)(gong)(gong)(gong)具發(fa)展(zhan)的(de)(de)(de)主要驅動(dong)(dong)(dong)因素,而(er)根據近五年來電(dian)(dian)動(dong)(dong)(dong)工(gong)(gong)(gong)(gong)具市(shi)(shi)場(chang)的(de)(de)(de)銷(xiao)售(shou)收入進(jin)行預測,到(dao)2018年我(wo)國(guo)(guo)電(dian)(dian)動(dong)(dong)(dong)工(gong)(gong)(gong)(gong)具行業(ye)(ye)(ye)的(de)(de)(de)銷(xiao)售(shou)收入可達(da)約1283億元,可見市(shi)(shi)場(chang)需求(qiu)(qiu)的(de)(de)(de)增(zeng)長潛(qian)力較(jiao)大(da),所以,開(kai)一(yi)家(jia)電(dian)(dian)動(dong)(dong)(dong)工(gong)(gong)(gong)(gong)具店的(de)(de)(de)前景也(ye)是(shi)不(bu)錯(cuo)的(de)(de)(de)。
現今,每行每業的(de)市(shi)場競爭(zheng)力都在不斷加大,因而,普(pu)通模式的(de)小(xiao)店已經(jing)無(wu)法跟上社會(hui)潮流,想要(yao)(yao)投資,想要(yao)(yao)成功,還是應該迎合市(shi)場發展的(de)總體方向,選擇一(yi)個知名(ming)有(you)信譽的(de)五金品牌加盟(meng)為好。
電動工具店怎么經(jing)營好?冰冷式的營銷是經(jing)營業的大忌,太多熱情也會讓消費者覺得負(fu)擔(dan),所以(yi),在(zai)小(xiao)編(bian)看來,最好的服(fu)務應該恰(qia)如其分(fen)。所以(yi)在(zai)經(jing)營五金店的過程中,投(tou)資商(shang)主要秉著真誠的態度服(fu)務,給他們(men)舒心的感(gan)覺即可
如(ru)果你(ni)的(de)(de)電工(gong)工(gong)具店(dian)一(yi)直(zhi)都“從(cong)一(yi)而終”,那么,可能現在的(de)(de)你(ni)已(yi)經(jing)不在服務區了。眾所周知(zhi),消費者是追新的(de)(de)群體(ti),一(yi)塵不變必然是無法留住消費者,所以(yi),你(ni)的(de)(de)電動工(gong)具店(dian)需要不斷(duan)更新的(de)(de)營銷手段。根據小(xiao)編了解,市場上的(de)(de)營銷手段主要有:會員打折、節(jie)日優(you)惠、適時促銷、捆(kun)綁(bang)銷售,你(ni)可以(yi)參(can)考自家(jia)電工(gong)工(gong)具店(dian)的(de)(de)情況,靈活(huo)選(xuan)擇
市場(chang)調研(yan)是(shi)開(kai)好電(dian)動工具(ju)店必的(de)(de)(de)(de)首要步驟,先(xian)有(you)所(suo)了解,才(cai)能更好的(de)(de)(de)(de)規劃。不同的(de)(de)(de)(de)地段有(you)不同的(de)(de)(de)(de)情況,分析(xi)此處(chu)居(ju)民的(de)(de)(de)(de)顯(xian)性需(xu)求及隱(yin)性需(xu)求,爭(zheng)取與其他已經經營的(de)(de)(de)(de)電(dian)動工具(ju)店不要存在太(tai)明(ming)顯(xian)的(de)(de)(de)(de)競爭(zheng)關系,也就是(shi)說(shuo),無論(lun)是(shi)產品還是(shi)經營方(fang)式(shi)(shi)上,都不要一味模仿他人,要想出適合自己的(de)(de)(de)(de)開(kai)店方(fang)式(shi)(shi)
開店(dian)選(xuan)(xuan)址,相信所有創業者(zhe)都知道它(ta)的重要(yao)性。初入電動(dong)(dong)工(gong)具店(dian)行業,比(bi)較適合選(xuan)(xuan)擇(ze)在人(ren)多的小區(qu),特別是一(yi)些(xie)新建(jian)成(cheng)不久的小區(qu)。這些(xie)地方(fang)的電動(dong)(dong)工(gong)具用量稍微比(bi)較大
店(dian)面裝(zhuang)修就好比一(yi)個人的臉面。做(zuo)為專業的電工(gong)(gong)工(gong)(gong)具店(dian)銷(xiao)售,店(dian)面一(yi)定(ding)要整潔,商品擺放要有次(ci)序,怎么裝(zhuang)修關(guan)系不大。小(xiao)成本也能(neng)弄出很(hen)有魅力的布局
吸引回頭(tou)客(ke)(ke)的(de)(de)(de)(de)除了好質量以(yi)為(wei),還有就是好的(de)(de)(de)(de)售后服(fu)務。好的(de)(de)(de)(de)售后服(fu)務決定(ding)(ding)客(ke)(ke)戶(hu)是否(fou)決定(ding)(ding)你(ni)的(de)(de)(de)(de)店鋪(pu)是否(fou)可以(yi)開(kai)得長遠,大(da)單、小單都要一樣(yang)熱情的(de)(de)(de)(de)對待。客(ke)(ke)戶(hu)對你(ni)的(de)(de)(de)(de)服(fu)務滿(man)意了,他就會在(zai)不知不覺中為(wei)你(ni)宣傳(chuan)(chuan)你(ni)的(de)(de)(de)(de)店鋪(pu)。讓客(ke)(ke)戶(hu)自(zi)主的(de)(de)(de)(de)達(da)成一個口碑宣傳(chuan)(chuan)的(de)(de)(de)(de)效果,這樣(yang)是成功最快的(de)(de)(de)(de)方式