1、市場銷售情況

從靈(ling)(ling)芝(zhi)(zhi)的銷(xiao)售區(qu)域(yu)來(lai)(lai)看，主(zhu)(zhu)要集(ji)中(zhong)于(yu)(yu)人(ren)均(jun)收入水(shui)平(ping)相(xiang)對較(jiao)高，保健意識較(jiao)強的東部及(ji)(ji)沿海發達地(di)區(qu)。從消(xiao)(xiao)費(fei)人(ren)群來(lai)(lai)看，主(zhu)(zhu)要集(ji)中(zhong)于(yu)(yu)年紀偏大、具有一(yi)定經濟(ji)承受能力的群體(ti)，主(zhu)(zhu)要用于(yu)(yu)疾病預(yu)防及(ji)(ji)保健為目(mu)的。另外(wai)，由于(yu)(yu)近年來(lai)(lai)大量文獻報導靈(ling)(ling)芝(zhi)(zhi)多(duo)糖具有抑制腫瘤和(he)增加機體(ti)免疫力的功能，越來(lai)(lai)越多(duo)的消(xiao)(xiao)費(fei)者(zhe)出于(yu)(yu)預(yu)防和(he)輔助治療腫瘤而購(gou)買靈(ling)(ling)芝(zhi)(zhi)及(ji)(ji)靈(ling)(ling)芝(zhi)(zhi)孢子粉產(chan)品。從消(xiao)(xiao)售渠道來(lai)(lai)看，出于(yu)(yu)對品牌產(chan)品的信任，消(xiao)(xiao)費(fei)者(zhe)多(duo)通(tong)過(guo)(guo)老字號藥店、品牌直營(ying)店里或連(lian)鎖藥店購(gou)買，也有部分消(xiao)(xiao)費(fei)者(zhe)通(tong)過(guo)(guo)商超購(gou)買。

2、靈(ling)芝行業(ye)市場現(xian)狀

隨(sui)著醫藥科學的(de)(de)(de)不斷(duan)發展，人們對靈(ling)芝(zhi)防病(bing)治病(bing)的(de)(de)(de)作(zuo)用(yong)和保(bao)健意識的(de)(de)(de)逐步提高(gao)，一(yi)個服用(yong)靈(ling)芝(zhi)的(de)(de)(de)熱潮將(jiang)在全國(guo)掀起。靈(ling)芝(zhi)的(de)(de)(de)進一(yi)步研發生產(chan)(chan)將(jiang)為當今(jin)的(de)(de)(de)保(bao)健食(shi)品(pin)消(xiao)費市場注入新的(de)(de)(de)活力。靈(ling)芝(zhi)這種安全高(gao)效、無任何毒副(fu)作(zuo)用(yong)的(de)(de)(de)純天然產(chan)(chan)品(pin)將(jiang)成為人們健康(kang)生活的(de)(de)(de)重要保(bao)障。

據專(zhuan)業統計(ji)部門(men)的(de)(de)調查(cha)數(shu)據顯示，靈(ling)芝保健品(pin)的(de)(de)年消費額高達數(shu)十(shi)億(yi)元(yuan)。而中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國13億(yi)人口中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)，人口老齡化程度嚴(yan)重，中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)老年人占70%以上。健康(kang)養(yang)(yang)生(sheng)的(de)(de)觀念已經深入人心，而作為“有(you)病(bing)(bing)治(zhi)病(bing)(bing)、無病(bing)(bing)養(yang)(yang)生(sheng)”的(de)(de)靈(ling)芝的(de)(de)神奇保健功(gong)效理(li)(li)念已經被90%以上的(de)(de)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)老年人群所接受。主張(zhang)“食補防病(bing)(bing)，病(bing)(bing)后(hou)調理(li)(li)”的(de)(de)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國養(yang)(yang)生(sheng)學已引起世界各國的(de)(de)關(guan)注，以中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)醫中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)藥為理(li)(li)論指導的(de)(de)中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)國傳統保健食品(pin)，在國際(ji)市(shi)場競爭中(zhong)(zhong)(zhong)(zhong)(zhong)(zhong)有(you)獨(du)特的(de)(de)優勢。