知名薯片品牌,1970年寶潔公司出品,現為家樂氏旗下,全球較大的谷物食品制造商
品(pin)客(Pringles)是由美國寶(bao)潔公司(si)在(zai)1970年首創發明(ming)的薯片品(pin)牌,2011年4月被(bei)Diamond Foods Inc(DMND)收(shou)購(gou)。 從(cong)1998年起(qi)至今,品(pin)客(Pringles)薯片的銷售量一直維持著較大市場的地位,并(bing)且(qie)品(pin)客(Pringles)薯片已經成為年輕(qing)人零食的選擇之一。
在(zai)所(suo)有的(de)(de)(de)(de)薯(shu)片(pian)(pian)(pian)(pian)(pian)(pian)中(zhong),1997年才進入中(zhong)國市場的(de)(de)(de)(de)品(pin)(pin)(pin)(pin)客(ke)(ke)(ke)薯(shu)片(pian)(pian)(pian)(pian)(pian)(pian)又以其獨有特色贏得了眾多消(xiao)費者(zhe)的(de)(de)(de)(de)青(qing)睞。品(pin)(pin)(pin)(pin)客(ke)(ke)(ke)薯(shu)片(pian)(pian)(pian)(pian)(pian)(pian)的(de)(de)(de)(de)多種口(kou)味可(ke)(ke)以滿足消(xiao)費者(zhe)不同(tong)偏好(hao)(hao)。薯(shu)片(pian)(pian)(pian)(pian)(pian)(pian)本身獨特而可(ke)(ke)愛的(de)(de)(de)(de)弧形(xing)設(she)計,不僅方(fang)便入口(kou),刺激食欲(yu),更方(fang)便以規(gui)律的(de)(de)(de)(de)排(pai)列方(fang)式(shi),讓“薯(shu)片(pian)(pian)(pian)(pian)(pian)(pian)朋(peng)(peng)友(you)”們聚(ju)集在(zai)一(yi)個家庭-品(pin)(pin)(pin)(pin)客(ke)(ke)(ke)圓形(xing)罐子里;漂亮的(de)(de)(de)(de)罐裝(zhuang)則在(zai)方(fang)便攜帶、賞(shang)心(xin)(xin)悅(yue)目的(de)(de)(de)(de)同(tong)時,使得弧形(xing)薯(shu)片(pian)(pian)(pian)(pian)(pian)(pian)的(de)(de)(de)(de)完整和(he)品(pin)(pin)(pin)(pin)質的(de)(de)(de)(de)完好(hao)(hao)。所(suo)有這(zhe)一(yi)切(qie),都使品(pin)(pin)(pin)(pin)客(ke)(ke)(ke)薯(shu)片(pian)(pian)(pian)(pian)(pian)(pian)成了"樂脆(cui)無限"快樂心(xin)(xin)情(qing)(qing)的(de)(de)(de)(de)催化劑。不論是與朋(peng)(peng)友(you)出(chu)外(wai)游玩,還是與家人(ren)親(qin)密(mi)相守,嚼一(yi)口(kou)品(pin)(pin)(pin)(pin)客(ke)(ke)(ke)薯(shu)片(pian)(pian)(pian)(pian)(pian)(pian),清香(xiang)脆(cui)爽,都可(ke)(ke)以創造愉悅(yue)輕松的(de)(de)(de)(de)心(xin)(xin)情(qing)(qing);與朋(peng)(peng)友(you)爭搶最后(hou)(hou)一(yi)片(pian)(pian)(pian)(pian)(pian)(pian)品(pin)(pin)(pin)(pin)客(ke)(ke)(ke)薯(shu)片(pian)(pian)(pian)(pian)(pian)(pian),可(ke)(ke)以體會淘氣調(diao)皮的(de)(de)(de)(de)友(you)情(qing)(qing);和(he)家人(ren)分(fen)嘗最后(hou)(hou)一(yi)片(pian)(pian)(pian)(pian)(pian)(pian)品(pin)(pin)(pin)(pin)客(ke)(ke)(ke)薯(shu)片(pian)(pian)(pian)(pian)(pian)(pian),可(ke)(ke)以享受甜(tian)密(mi)溫(wen)馨的(de)(de)(de)(de)親(qin)情(qing)(qing)……分(fen)享品(pin)(pin)(pin)(pin)客(ke)(ke)(ke)薯(shu)片(pian)(pian)(pian)(pian)(pian)(pian),分(fen)享快樂心(xin)(xin)情(qing)(qing),這(zhe)大概就是男女老幼(you)都鐘(zhong)愛品(pin)(pin)(pin)(pin)客(ke)(ke)(ke)薯(shu)片(pian)(pian)(pian)(pian)(pian)(pian)的(de)(de)(de)(de)原因吧。
寶潔出售品客
寶潔及美國谷物(wu)食(shi)品巨頭家(jia)樂氏(Kellogg),雙方(fang)達成交易協(xie)議,家(jia)樂氏將以27億(yi)美元(約合(he)人民幣(bi)170億(yi)元)現金從(cong)寶潔手(shou)中收購品客(ke)薯片(pian)品牌。