In the race of becoming the world’s best products, different businesses and companies are relying on advertisers and marketing firms to create gimmicks and stints that could really engage and persuade customers into purchasing. Aside from creative ads seen on TV and in some newspapers or magazines, another tool best used to attract people is by means of huge billboards seen on the streets. And if you think that it would be just another display of texts and photos with nothing special, then you may be missing something. After all, what these groups are aiming for is to attract attention and convince them into buying. Anyway, here are the top 10 most impressive Billboard advertisements seen around the world!

為了(le)爭奪世界頂級產品的(de)王牌桂(gui)冠，各大(da)(da)商家紛紛使出(chu)渾(hun)身(shen)解數——靠廣告公司或其(qi)他市場營銷策略為其(qi)產品做包裝、擺(bai)噱頭，以此(ci)成功(gong)“忽悠(you)”消(xiao)費者購買其(qi)產 品。除了(le)在(zai)電(dian)視、報紙、雜志上看到的(de)那些(xie)富有創意(yi)(yi)的(de)廣告外，在(zai)大(da)(da)街上懸掛著的(de)巨(ju)型廣告牌，也是(shi)吸引大(da)(da)眾眼球的(de)有效推銷手段之(zhi)一(yi)。如果你認為這不(bu)過是(shi)一(yi)堆文 本和圖片(pian)換一(yi)種方式呈現(xian)的(de)話，那你可能壓根(gen)兒沒看明白(bai)。畢竟(jing)廣告商挖空心(xin)思打造這些(xie)廣告牌的(de)目的(de)，無(wu)非是(shi)引起路人的(de)注意(yi)(yi)，并(bing)在(zai)此(ci)“感召”下心(xin)甘情愿地掏出(chu) 腰包。以下是(shi)全(quan)球十則最具(ju)特色的(de)廣告牌。

1. Heineken

This has to be one of the best concepts yet, crossing both the 2D and 3D border of guerilla billboard advertising. Since 2D display no longer attracts the masses, adding a bit of effect, such as you see in this one where a hand actually plans to get the beer, will really attract your attention!

這是全球最具概念化的(de)(de)廣告牌之(zhi)一，它兼容了2D和3D的(de)(de)完美展示(shi)效果。傳統的(de)(de)2D效果已為大(da)眾所(suo)熟知，無法(fa)激起公眾的(de)(de)興趣。增加一點3D的(de)(de)效果，例如在(zai)這塊(kuai)廣告牌上所(suo)運用的(de)(de)那樣：用手(shou)試圖去拿起啤酒(jiu)杯，就(jiu)著實帶給人們耳目一新的(de)(de)新鮮感！

2. Cingular

This ad located outside the Marriott Marquis in Times Square shows how dropped calls are really DROPPED! Cingular has done advertising to the next level by involving the billboard very close to the people. Too close actually…

這(zhe)塊(kuai)位(wei)于美國時(shi)代廣(guang)(guang)場馬奎斯(si)萬(wan)豪酒店外(wai)的廣(guang)(guang)告(gao)牌(pai)旨在告(gao)訴大家，電(dian)話(hua)是如何(he)掉線(xian)的。Cingular把這(zhe)塊(kuai)廣(guang)(guang)告(gao)牌(pai)做的與路(lu)人(ren)異常親(qin)近(jin)，真的是無限貼近(jin)啊……

3. McDonald’s Sundial Billboard

Back in 2009, there is one certain McDonald’s Billboard, created by the Leo Burnett ad agency that gets the attention of most people in Chicago along the corners of Clark and Addison Street. What’s the hitch? If you observe the ad between 6am to 11am, you can see it point at products from coffee to a burger, and 12noon lets you see the “M”。

早在2009年，在美國芝(zhi)加哥的(de)Clark和Addison街頭(tou)，就出現(xian)了(le)一塊由Leo Burnett廣(guang)告(gao)代理商(shang)設計并制作的(de)麥當勞廣(guang)告(gao)牌，引起了(le)不少人的(de)關注。其中有什么(me)小玄機嗎？如果你在上午(wu)6點(dian)至11點(dian)看到(dao)(dao)這(zhe)塊廣(guang)告(gao)牌的(de)話，那(nei)么(me)你會在上面看到(dao)(dao)從咖(ka)啡到(dao)(dao)漢堡包的(de)各種麥當勞產品，到(dao)(dao)了(le)中午(wu)12點(dian)，廣(guang)告(gao)牌顯示進入了(le)M時間。

4. Formula Toothpaste

When you are looking for toothpaste that can provide you REALLY strong teeth, then this billboard of Formula Toothpaste in Indonesia would really convince you into buying。

如(ru)果你(ni)還在尋找一款可(ke)以(yi)讓你(ni)的牙(ya)齒保持(chi)強健的牙(ya)膏的話，那(nei)么看過這塊位于印尼的配方牙(ya)膏廣(guang)告牌，會更加堅定你(ni)選擇它(ta)的信(xin)心。

5. Tylenol

Johnson & Johnson has clearly sent the message to spectators how a headache really hurts, even with a wreck ball stuck on the man’s forehead. The particular Tylenol ad has attracted a lot of people along Dundas Square in Toronto, Canada。

Johnson此前已經明確向路過的(de)看客告示過頭(tou)痛(tong)有多可怕，那折磨(mo)人的(de)感覺就好(hao)比額頭(tou)上(shang)懸著一個千斤頂球。這塊(kuai)泰諾的(de)廣告牌引(yin)起(qi)了不少加(jia)拿大多倫多市登打士廣場上(shang)路人的(de)注意。

6. Miele

Just how strong is their vacuum cleaner? Miele answers this question by having Miami Ad School post a billboard of a flat vacuum head pointing to the sky, which actually sucks a hot air balloon. This ad really sucks the attention of so many people。

你知道他們家的真空吸(xi)塵器(qi)有多強(qiang)大么？Miele讓邁(mai)阿密的廣告學院設計了一個吸(xi)著熱氣球(qiu)面(mian)朝天(tian)向上的平(ping)板真空頭廣告牌(pai)(pai)，巧妙地回答(da)了這個問題。這塊極(ji)富創意的廣告牌(pai)(pai)著實吸(xi)引了不少眼球(qiu)。

7. Cadburry

Cadburry is known to be one of the best tasting chocolate bars in the world, but tasty as a billboard ad? Yes, this billboard actually shows life-size mannequins eating and tearing the chocolate bar, little by little。

Cadburry也是迄(qi)今為止全世界(jie)最美(mei)味的巧克(ke)力(li)品牌之一，它(ta)的廣告牌是不是也一樣有品呢？當(dang)然(ran)，這塊廣告牌其(qi)實是在(zai)向眾人展(zhan)示(shi)一群真(zhen)人模樣的時尚模特(te)兒正在(zai)一點一點撕開(kai)巧克(ke)力(li)條(tiao)的包(bao)裝，盡情享受巧克(ke)力(li)的美(mei)味。

8. Adidas

This particular ad seen in Germany, posted for the FIFA Cup 2006, is very controversial not only because it shows Oliver Kahn is making a save, but because the huge and amazing billboard is actually breaking the law as it is not allowed to post such huge ad, even fastened on a bridge!

這塊在(zai)德(de)國(guo)見到的巨(ju)型(xing)(xing)廣(guang)(guang)告(gao)牌，是為宣傳2006年國(guo)際足(zu)聯世界杯而特(te)別設計的。但遺憾的是，這塊廣(guang)(guang)告(gao)牌卻備受(shou)爭議：首先(xian)，它抓拍到了(le)球員奧利(li)弗(fu)?卡恩(en) (Oliver Kahn)正在(zai)救球的瞬間動(dong)作；其(qi)次，雖然這塊巨(ju)型(xing)(xing)廣(guang)(guang)告(gao)牌已經被牢牢地栓在(zai)了(le)橋的兩(liang)側，但終因其(qi)體積過分龐大有(you)違德(de)國(guo)法律規定而屢遭公眾的質疑。

9. Mars

It cannot be denied that Mars is one of the tastiest chocolate bars you could ever taste across the planet, and even beyond maybe. In this particular billboard, you can just imagine how this tasty treat, especially when chilled, becomes too hard to resist, that even your tongue sticks to it… even if you go away from it!

我們無法否(fou)認，Mars確實是這(zhe)個星球上乃至整個宇宙之中最美(mei)味的(de)巧克力吧之一。在這(zhe)塊Mars的(de)廣告(gao)牌(pai)上，你如同進入了一個絲滑誘人的(de)巧克力想象空(kong)間，任其美(mei)味就這(zhe)樣在你的(de)唇齒間留香(xiang)。它(ta)是那樣的(de)難(nan)以(yi)抗(kang)拒，你竟然發現自己的(de)舌(she)尖已(yi)經完(wan)全被(bei)它(ta)俘虜(lu)了……是的(de)，它(ta)是美(mei)麗“凍”人的(de)最愛。

10. Quitplan Services

Advertising group Clarity Coverdale Fury has thought of a concept that does not need too much words in making a person understand that Quit

plan Services helps people to overcome their addiction and bad habits such as smoking. In fact, the pole used in the said billboard is a large, and is located at 35W north of Twin Cities in Minnesota。

Clarity Coverdale Fury廣告(gao)公司試圖通過某種(zhong)無需太多(duo)語言文(wen)字的(de)(de)表(biao)現形(xing)式，傳達給人們這樣一(yi)種(zhong)理念：Quitplan Services可(ke)以幫助身陷泥潭的(de)(de)癮君子們擺脫吸(xi)煙等成癮的(de)(de)惡習。事(shi)實(shi)上，撐起(qi)這塊廣告(gao)牌的(de)(de)撐桿也是重量級(ji)的(de)(de)，廣告(gao)牌被樹在了明尼蘇達州以北35W處。