暖氣片行業開(kai)店(dian)(dian)選址可以根據考察交(jiao)通情(qing)況、租金性價比以及(ji)依靠大數據的(de)原(yuan)則進(jin)行。暖氣(qi)片(pian)門店(dian)(dian)的(de)店(dian)(dian)址選好了,加盟商才能(neng)在前(qian)期做好開(kai)店(dian)(dian)準備,并順(shun)利開(kai)業。接下來請跟Maigoo小(xiao)編(bian)一(yi)起詳(xiang)細了解暖氣(qi)片(pian)開(kai)店(dian)(dian)的(de)選址方法,看(kan)看(kan)暖氣(qi)片(pian)加盟店(dian)(dian)適合開(kai)在什么地(di)方。
暖(nuan)(nuan)氣開(kai)店(dian)(dian)如(ru)(ru)何(he)選址?這個問題是很多(duo)加盟商在開(kai)店(dian)(dian)時都會遇(yu)到的難題。Maigoo小編認為在開(kai)暖(nuan)(nuan)氣片(pian)門店(dian)(dian)時需要考(kao)(kao)(kao)察(cha)意向門店(dian)(dian)周邊(bian)的交通(tong)(tong)情(qing)況(kuang)。考(kao)(kao)(kao)察(cha)店(dian)(dian)鋪周邊(bian)是否有(you)(you)交通(tong)(tong)管(guan)制現(xian)象,交通(tong)(tong)狀況(kuang)如(ru)(ru)何(he),是否允許(xu)大(da)型(xing)車輛進(jin)入。因為暖(nuan)(nuan)氣片(pian)產(chan)品運(yun)輸比(bi)較困難,需要防止運(yun)輸出現(xian)問題,所以對于(yu)暖(nuan)(nuan)氣片(pian)開(kai)店(dian)(dian)如(ru)(ru)何(he)選址需要考(kao)(kao)(kao)察(cha)店(dian)(dian)面周邊(bian)的交通(tong)(tong)情(qing)況(kuang),良好的交通(tong)(tong)情(qing)況(kuang)有(you)(you)利于(yu)暖(nuan)(nuan)氣片(pian)產(chan)品的運(yun)輸。
租金(jin)是每(mei)一(yi)家門店(dian)(dian)(dian)在開店(dian)(dian)(dian)前都需(xu)要考慮(lv)的(de)(de)問題(ti)。租金(jin)的(de)(de)多(duo)少與(yu)門店(dian)(dian)(dian)的(de)(de)面積、周邊(bian)(bian)環境(jing)以(yi)及人(ren)(ren)流量有著(zhu)很大的(de)(de)關(guan)系,所以(yi)Maigoo小編認為(wei)暖氣片開店(dian)(dian)(dian)選址需(xu)要加盟商(shang)實地考察當地的(de)(de)店(dian)(dian)(dian)面租金(jin)。例如:可以(yi)和加盟總部的(de)(de)市(shi)場調查人(ren)(ren)員到周邊(bian)(bian)去(qu)走訪(fang),詢問旁邊(bian)(bian)的(de)(de)店(dian)(dian)(dian)鋪租金(jin)多(duo)少,做到對門店(dian)(dian)(dian)的(de)(de)租金(jin)心中有數,這樣才能選好址。
現(xian)如今大數據得到了較大領域的(de)應用,特(te)別是在(zai)開店(dian)(dian)選(xuan)(xuan)址方面。暖氣片(pian)開店(dian)(dian)選(xuan)(xuan)址時可以(yi)利用總部的(de)支持,使用大數據分析當地市(shi)場暖氣片(pian)門店(dian)(dian)的(de)開關(guan)數量(liang)、門店(dian)(dian)集中(zhong)在(zai)哪些(xie)位置,人流量(liang)最大的(de)位置在(zai)哪里等等。通過(guo)依靠大數據進行暖氣片(pian)門店(dian)(dian)選(xuan)(xuan)址可以(yi)實現(xian)選(xuan)(xuan)址結果的(de)科學性,助(zhu)力暖氣片(pian)門店(dian)(dian)開店(dian)(dian)成功。
將暖氣片(pian)門店開在(zai)交通設施(shi)健(jian)全(quan)的地(di)(di)方,能(neng)吸引到(dao)(dao)大(da)型的消費(fei)者,而且交通設施(shi)健(jian)全(quan)的地(di)(di)方,人流(liu)量也相對的會大(da)一些。所以(yi)Maigoo小(xiao)編認為暖氣片(pian)專賣店適合開在(zai)有地(di)(di)鐵站(zhan)、公(gong)交車(che)站(zhan)以(yi)及高鐵站(zhan)等交通設施(shi)健(jian)全(quan)的地(di)(di)方,來往的車(che)輛(liang)和(he)人流(liu)多了(le),消費(fei)者才會注意到(dao)(dao)暖氣片(pian)門店的存在(zai),并能(neng)吸引到(dao)(dao)潛在(zai)消費(fei)人群。
隨著南方地(di)(di)區供暖(nuan)需求(qiu)的增加,居民(min)對于暖(nuan)氣片(pian)(pian)的需求(qiu)不斷上升。將(jiang)暖(nuan)氣片(pian)(pian)專賣(mai)(mai)(mai)店(dian)(dian)開在人(ren)群(qun)集(ji)中(zhong)的地(di)(di)方,可以(yi)增加專賣(mai)(mai)(mai)店(dian)(dian)的曝光(guang)率,同時還(huan)可以(yi)吸引到(dao)目標消費(fei)人(ren)群(qun)。人(ren)群(qun)集(ji)中(zhong)的地(di)(di)方,人(ren)流(liu)量(liang)以(yi)及客流(liu)量(liang)也會(hui)增加,也能方便(bian)消費(fei)者(zhe)尋找到(dao)暖(nuan)氣片(pian)(pian)專賣(mai)(mai)(mai)店(dian)(dian),增加消費(fei)者(zhe)的便(bian)利性。
行業聚(ju)集是暖(nuan)(nuan)氣片(pian)專賣(mai)(mai)店(dian)開店(dian)需(xu)要考(kao)慮的(de)問(wen)題(ti)。暖(nuan)(nuan)氣片(pian)專賣(mai)(mai)店(dian)由(you)于品牌的(de)單一(yi)性,產(chan)品競(jing)(jing)爭力存在(zai)(zai)不足,這時就需(xu)要將暖(nuan)(nuan)氣片(pian)門(men)店(dian)開在(zai)(zai)具有行業聚(ju)集性的(de)家電大(da)賣(mai)(mai)場中(zhong)(zhong),利(li)用賣(mai)(mai)場中(zhong)(zhong)的(de)家電品牌形(xing)成(cheng)巨大(da)的(de)競(jing)(jing)爭力和(he)知名度吸引目標消(xiao)費人群。但Maigoo小編提(ti)醒(xing)加盟(meng)商將暖(nuan)(nuan)氣片(pian)專賣(mai)(mai)店(dian)開在(zai)(zai)家電大(da)賣(mai)(mai)場也要考(kao)慮同行之間(jian)的(de)競(jing)(jing)爭,要想(xiang)提(ti)高(gao)自(zi)身門(men)店(dian)的(de)競(jing)(jing)爭力就需(xu)要提(ti)高(gao)門(men)店(dian)的(de)質量,擴大(da)宣傳。