在電動工具門(men)店經營過程(cheng)中,有的(de)(de)創(chuang)業者因為(wei)忽(hu)視電(dian)動(dong)(dong)(dong)工(gong)(gong)具市場調研(yan)、盲目(mu)選(xuan)擇電(dian)動(dong)(dong)(dong)工(gong)(gong)具加盟(meng)品(pin)(pin)牌、盲目(mu)選(xuan)擇電(dian)動(dong)(dong)(dong)工(gong)(gong)具門(men)店地址、忽(hu)視電(dian)動(dong)(dong)(dong)工(gong)(gong)具產品(pin)(pin)的(de)(de)售后服(fu)務(wu)而導(dao)致(zhi)創(chuang)業失敗,留(liu)下(xia)(xia)慘痛的(de)(de)教(jiao)訓。接下(xia)(xia)來請跟Maigoo小編一(yi)起了解經營電(dian)動(dong)(dong)(dong)工(gong)(gong)具店鋪常見(jian)的(de)(de)誤區,希望對您有所幫助。
電動工(gong)(gong)(gong)具(ju)是一種由電動機(ji)(ji)或(huo)電磁(ci)鐵為動力(li),通過傳動機(ji)(ji)構驅動工(gong)(gong)(gong)作(zuo)頭進(jin)行作(zuo)業(ye)的(de)手持式或(huo)可(ke)移式的(de)機(ji)(ji)械化工(gong)(gong)(gong)具(ju)。由于電動工(gong)(gong)(gong)具(ju)可(ke)以大大減(jian)輕勞動強度,提高工(gong)(gong)(gong)作(zuo)效(xiao)率(lv),實(shi)現手工(gong)(gong)(gong)操作(zuo)機(ji)(ji)械化,所以電動工(gong)(gong)(gong)具(ju)不僅(jin)被廣泛應用(yong)于建筑、住房裝潢、汽車、機(ji)(ji)械、電力(li)、橋梁(liang)、園(yuan)藝等領域,而(er)且進(jin)入到人們的(de)日常家(jia)庭生活,成為人們不可(ke)或(huo)缺的(de)生產(chan)生活工(gong)(gong)(gong)具(ju)。
近(jin)年來,我國(guo)經(jing)(jing)濟社會發展(zhan)(zhan)(zhan)步伐加快,各類建筑工(gong)程(cheng)為了(le)有效提(ti)高工(gong)作(zuo)效率,紛紛使用(yong)電(dian)動(dong)工(gong)具(ju)(ju)這(zhe)類攜(xie)帶(dai)方便、操作(zuo)簡(jian)單、功能多樣的工(gong)具(ju)(ju),電(dian)動(dong)工(gong)具(ju)(ju)行業因(yin)此得以發展(zhan)(zhan)(zhan)壯大(da)。得益(yi)于國(guo)民經(jing)(jing)濟各領域的蓬(peng)勃發展(zhan)(zhan)(zhan),電(dian)動(dong)工(gong)具(ju)(ju)的覆蓋率和使用(yong)率不(bu)斷上升,市場(chang)需求也(ye)隨之不(bu)斷增加,行業發展(zhan)(zhan)(zhan)態(tai)勢良好(hao)。Maigoo小編認(ren)為,隨著我國(guo)電(dian)動(dong)工(gong)具(ju)(ju)行業各品牌不(bu)斷提(ti)升技術工(gong)藝和產(chan)品性能,電(dian)動(dong)工(gong)具(ju)(ju)行業發展(zhan)(zhan)(zhan)前景可觀(guan),因(yin)此越來越多人(ren)看(kan)好(hao)電(dian)動(dong)工(gong)具(ju)(ju)市場(chang),展(zhan)(zhan)(zhan)示出強烈的加盟(meng)意愿。但是創業并不(bu)是一帆風順的,有的電(dian)動(dong)工(gong)具(ju)(ju)門店會因(yin)為經(jing)(jing)營不(bu)善、戰略(lve)失誤(wu)而(er)破產(chan)倒閉,留下慘痛的教訓,這(zhe)往往跟(gen)創業者自(zi)身決(jue)策、周邊市場(chang)環(huan)境、消費(fei)者偏(pian)好(hao)等(deng)方面緊密相(xiang)連(lian)。
有些(xie)電(dian)動工(gong)(gong)(gong)具(ju)行(xing)(xing)(xing)業(ye)投資者(zhe)(zhe)在(zai)加盟電(dian)動工(gong)(gong)(gong)具(ju)行(xing)(xing)(xing)業(ye)之前(qian),忽視了市場(chang)調研環節(jie),在(zai)不(bu)了解行(xing)(xing)(xing)業(ye)現狀和(he)未來發展趨勢下盲目(mu)開店,很有可能會因為經(jing)(jing)營規劃(hua)和(he)行(xing)(xing)(xing)業(ye)發展格局不(bu)符而導致(zhi)經(jing)(jing)營不(bu)善,所以Maigoo小編提醒,投資者(zhe)(zhe)要(yao)注重電(dian)動工(gong)(gong)(gong)具(ju)市場(chang)調研工(gong)(gong)(gong)作,在(zai)把握好政(zheng)府(fu)政(zheng)策標準和(he)行(xing)(xing)(xing)業(ye)現狀之后再(zai)開業(ye)經(jing)(jing)營。
有些(xie)電動工具行業投資者(zhe)在(zai)選擇加(jia)盟品(pin)(pin)牌(pai)(pai)時過于看重(zhong)品(pin)(pin)牌(pai)(pai)實(shi)(shi)力,沒有深入調查該品(pin)(pin)牌(pai)(pai)的(de)經(jing)營模式(shi)和發展(zhan)戰略布局是否(fou)符合自己的(de)投資規劃,很有可能(neng)會因為品(pin)(pin)牌(pai)(pai)發展(zhan)理念(nian)與自己的(de)投資預期相沖(chong)突而影響門店(dian)的(de)運營,所以(yi)Maigoo小編提醒,投資者(zhe)在(zai)選擇加(jia)盟品(pin)(pin)牌(pai)(pai)時,除了注(zhu)重(zhong)品(pin)(pin)牌(pai)(pai)實(shi)(shi)力,還要進行經(jing)營理念(nian)、品(pin)(pin)牌(pai)(pai)信(xin)用(yong)、品(pin)(pin)牌(pai)(pai)口碑(bei)等多方面(mian)的(de)考(kao)察。
有(you)些(xie)電(dian)動工具行業投資者在開店(dian)時過(guo)(guo)于依靠(kao)加盟總(zong)部提供的選址(zhi)方案,等(deng)到開業時才(cai)發(fa)現這個(ge)店(dian)鋪的地理(li)位置(zhi)并(bing)沒有(you)達到自己的預期效果,門店(dian)經營狀(zhuang)況并(bing)不理(li)想,并(bing)且(qie)因為(wei)店(dian)鋪租金過(guo)(guo)高(gao)導致門店(dian)運營壓力過(guo)(guo)大(da),大(da)大(da)增加投資風險,所以Maigoo小編(bian)提醒,投資者要注意謹慎挑選門店(dian)地址(zhi),盡(jin)量選擇一個(ge)租金性價比高(gao)且(qie)地理(li)位置(zhi)優越、交通便利的店(dian)鋪。
有些電動工具行業投資者(zhe)認為產品售(shou)賣出去之后(hou)(hou),后(hou)(hou)續出現的(de)(de)任何使(shi)用問題(ti)都(dou)與(yu)門(men)店無關,忽視(shi)了電動工具產品的(de)(de)售(shou)后(hou)(hou)服務,很有可能(neng)會因為消費(fei)者(zhe)的(de)(de)售(shou)后(hou)(hou)權益得不到保障影響門(men)店的(de)(de)口(kou)碑和(he)信譽,進而失去消費(fei)者(zhe)的(de)(de)選擇,導(dao)致門(men)店經(jing)營慘淡的(de)(de)局面,所以Maigoo小編提醒,投資者(zhe)要注(zhu)重(zhong)售(shou)后(hou)(hou)服務環節,口(kou)碑和(he)形象對于(yu)門(men)店經(jing)營來(lai)說至(zhi)關重(zhong)要。