開店總會遇到銷售淡季,那么新風系統門店(dian)淡季(ji)如何經(jing)營(ying)(ying)(ying)呢?做好新風(feng)(feng)(feng)(feng)系(xi)統(tong)產(chan)品(pin)團購(gou)工作(zuo)、加強新風(feng)(feng)(feng)(feng)系(xi)統(tong)門店(dian)品(pin)牌建設、重(zhong)塑(su)新風(feng)(feng)(feng)(feng)系(xi)統(tong)門店(dian)業績(ji)目標、加強新風(feng)(feng)(feng)(feng)系(xi)統(tong)門店(dian)員工管理等方(fang)法可以幫助新風(feng)(feng)(feng)(feng)系(xi)統(tong)門店(dian)順利度(du)過銷售淡季(ji),在淡季(ji)經(jing)營(ying)(ying)(ying)好新風(feng)(feng)(feng)(feng)系(xi)統(tong)門店(dian)。接下來請跟(gen)Maigoo小編一(yi)起詳細了解(jie)新風(feng)(feng)(feng)(feng)系(xi)統(tong)店(dian)鋪(pu)淡季(ji)經(jing)營(ying)(ying)(ying)的方(fang)法吧。
近(jin)年來隨(sui)著我國對室內空氣(qi)環境的(de)越發重(zhong)視,消(xiao)費者健康意識(shi)得到(dao)提高,特(te)別是在疫情的(de)影響下(xia),人們對新(xin)(xin)風(feng)(feng)(feng)系(xi)(xi)(xi)統(tong)(tong)(tong)的(de)需求逐漸增加(jia)。在精裝房新(xin)(xin)風(feng)(feng)(feng)配套以及消(xiao)費升級的(de)帶動下(xia),加(jia)盟新(xin)(xin)風(feng)(feng)(feng)系(xi)(xi)(xi)統(tong)(tong)(tong)行(xing)業成(cheng)為(wei)熱門(men)的(de)項目,很多人都想(xiang)開一家(jia)新(xin)(xin)風(feng)(feng)(feng)系(xi)(xi)(xi)統(tong)(tong)(tong)門(men)店(dian)。但(dan)Maigoo小編認為(wei)新(xin)(xin)風(feng)(feng)(feng)系(xi)(xi)(xi)統(tong)(tong)(tong)產品的(de)使用會受到(dao)季節等因素的(de)影響,因此會出現銷(xiao)售(shou)淡季。那(nei)么,在銷(xiao)售(shou)淡季如何經營好新(xin)(xin)風(feng)(feng)(feng)系(xi)(xi)(xi)統(tong)(tong)(tong)門(men)店(dian)呢?做好新(xin)(xin)風(feng)(feng)(feng)系(xi)(xi)(xi)統(tong)(tong)(tong)產品團(tuan)購(gou)工作、加(jia)強(qiang)新(xin)(xin)風(feng)(feng)(feng)系(xi)(xi)(xi)統(tong)(tong)(tong)門(men)店(dian)品牌建(jian)設、重(zhong)塑新(xin)(xin)風(feng)(feng)(feng)系(xi)(xi)(xi)統(tong)(tong)(tong)門(men)店(dian)業績目標(biao)、加(jia)強(qiang)新(xin)(xin)風(feng)(feng)(feng)系(xi)(xi)(xi)統(tong)(tong)(tong)門(men)店(dian)員工管(guan)理等方法可以幫助新(xin)(xin)風(feng)(feng)(feng)系(xi)(xi)(xi)統(tong)(tong)(tong)門(men)店(dian)度過(guo)銷(xiao)售(shou)淡季。
裝修公(gong)司、政(zheng)府機(ji)構、公(gong)司企業等等大(da)型機(ji)構都是新風(feng)系(xi)(xi)統店鋪(pu)(pu)主要的(de)利潤(run)來源。因此Maigoo小編(bian)認為,要想在(zai)淡季(ji)經(jing)營(ying)好新風(feng)系(xi)(xi)統店鋪(pu)(pu),就(jiu)需要做(zuo)好新風(feng)系(xi)(xi)統產品(pin)團購(gou)工作,集(ji)中注意力開發大(da)型客(ke)戶,加(jia)大(da)對大(da)型客(ke)戶的(de)開發力度(du),保持新風(feng)系(xi)(xi)統店鋪(pu)(pu)在(zai)淡季(ji)期間的(de)營(ying)業額。
淡季期間(jian)(jian),新(xin)風系(xi)(xi)統(tong)店鋪(pu)的(de)利潤、營業額都會有所(suo)下降(jiang),Maigoo小編建議加盟商可(ke)以(yi)利用(yong)好淡季時間(jian)(jian),抓緊各種媒介平臺(tai)的(de)宣傳作(zuo)用(yong),對新(xin)風系(xi)(xi)統(tong)門店進行(xing)品牌建設。制作(zuo)短視頻、軟(ruan)文軟(ruan)廣,將重(zhong)點放在(zai)新(xin)風系(xi)(xi)統(tong)品牌的(de)宣傳上。讓更多(duo)的(de)消費者認識(shi)到新(xin)風系(xi)(xi)統(tong)門店,提高品牌經濟效(xiao)益。
新風系統門店(dian)的(de)(de)季度業(ye)績(ji)目(mu)標(biao)受到各種(zhong)因素的(de)(de)影響,存在(zai)著一定的(de)(de)差異。因此Maigoo小編認為在(zai)銷(xiao)售淡(dan)季,加盟商需(xu)要(yao)根據進店(dian)率、營業(ye)額等情(qing)況做出合適的(de)(de)業(ye)績(ji)調整。避免設立太高的(de)(de)業(ye)績(ji)目(mu)標(biao),給員工造成較(jiao)大的(de)(de)壓力。淡(dan)季期間(jian)業(ye)績(ji)目(mu)標(biao)太高會打擊員工的(de)(de)積極性,不利于(yu)員工的(de)(de)成長和(he)進步(bu)。
一(yi)家新(xin)(xin)風系統店鋪是否經營得(de)好(hao)(hao),員(yuan)(yuan)(yuan)工管(guan)理很重要。Maigoo小(xiao)編建議(yi)加(jia)盟商在淡季期(qi)間,需(xu)要加(jia)強新(xin)(xin)風系統門(men)店員(yuan)(yuan)(yuan)工的管(guan)理,員(yuan)(yuan)(yuan)工管(guan)理做好(hao)(hao)了(le),才能(neng)讓(rang)新(xin)(xin)風系統店鋪在淡季獲得(de)較好(hao)(hao)的銷售額。因此加(jia)盟商需(xu)要及時與員(yuan)(yuan)(yuan)工進行溝通交(jiao)流,了(le)解員(yuan)(yuan)(yuan)工的難處和真(zhen)實情況,開展各項團建活動,加(jia)強凝聚力,提高員(yuan)(yuan)(yuan)工積極性(xing)。