很多人都開起了壁紙墻紙加盟店(dian)(dian),但在(zai)開(kai)店(dian)(dian)之前需要掌握一(yi)些技(ji)巧(qiao),特別是在(zai)壁紙(zhi)(zhi)(zhi)墻(qiang)(qiang)紙(zhi)(zhi)(zhi)開(kai)店(dian)(dian)選(xuan)址方面的問題。那么壁紙(zhi)(zhi)(zhi)墻(qiang)(qiang)紙(zhi)(zhi)(zhi)開(kai)店(dian)(dian)如何選(xuan)址?壁紙(zhi)(zhi)(zhi)墻(qiang)(qiang)紙(zhi)(zhi)(zhi)選(xuan)址考慮集聚性、壁紙(zhi)(zhi)(zhi)墻(qiang)(qiang)紙(zhi)(zhi)(zhi)選(xuan)址“抱樹原(yuan)則”、壁紙(zhi)(zhi)(zhi)墻(qiang)(qiang)紙(zhi)(zhi)(zhi)選(xuan)址統計人流量可以幫助加盟商找到(dao)合適的店(dian)(dian)址。接下(xia)來請跟Maigoo小編一(yi)起(qi)詳細了解壁紙(zhi)(zhi)(zhi)墻(qiang)(qiang)紙(zhi)(zhi)(zhi)開(kai)店(dian)(dian)的選(xuan)址方法,看看壁紙(zhi)(zhi)(zhi)墻(qiang)(qiang)紙(zhi)(zhi)(zhi)專賣店(dian)(dian)適合開(kai)在(zai)什么地(di)方。
Maigoo小編建議壁(bi)(bi)紙(zhi)(zhi)墻(qiang)紙(zhi)(zhi)開(kai)店(dian)選址時,最好(hao)能(neng)考慮壁(bi)(bi)紙(zhi)(zhi)墻(qiang)紙(zhi)(zhi)門(men)店(dian)與(yu)其(qi)他同(tong)類(lei)(lei)型門(men)店(dian)的集聚。現如今消費者在(zai)購物過程中(zhong)越來越希望一站式購物,因此加盟商開(kai)壁(bi)(bi)紙(zhi)(zhi)墻(qiang)紙(zhi)(zhi)門(men)店(dian)選址時,最好(hao)也(ye)能(neng)滿(man)足集聚性這個(ge)特點。與(yu)其(qi)他同(tong)類(lei)(lei)型門(men)店(dian)產生(sheng)集聚效應,可以擴(kuo)大(da)自身(shen)壁(bi)(bi)紙(zhi)(zhi)墻(qiang)紙(zhi)(zhi)門(men)店(dian)的知(zhi)名度,形成專業的軟裝飾市場,吸(xi)引消費者。
壁紙墻紙在(zai)選址“抱樹原則(ze)”就是(shi)依靠旁(pang)邊(bian)門(men)店(dian)巨大(da)的影響力和高(gao)知名(ming)度(du)為自身門(men)店(dian)帶來經(jing)濟(ji)效(xiao)益。因此Maigoo小編(bian)建議在(zai)壁紙墻紙門(men)店(dian)選址時(shi),可以(yi)對周(zhou)邊(bian)門(men)店(dian)進行充(chong)分(fen)的了解調查(cha),爭取將門(men)店(dian)選在(zai)品牌知名(ming)度(du)高(gao)、人流量大(da)的門(men)店(dian)旁(pang)邊(bian)。
開店(dian)選址(zhi)需要注意人(ren)流(liu)量,壁紙墻紙選址(zhi)也(ye)不例外(wai)。Maigoo小編認為如(ru)果加盟(meng)商的門店(dian)人(ren)流(liu)量較差,那么(me)就無法(fa)依靠人(ren)流(liu)量帶來效(xiao)益。因此加盟(meng)商在選址(zhi)時,需要對意向店(dian)址(zhi)在早上、中午以及晚上進行(xing)人(ren)流(liu)量考察,看看各個時段周邊店(dian)鋪的進店(dian)人(ren)數(shu)是多少,停車場有多少。
壁紙墻紙專賣店可(ke)以(yi)開(kai)在大型商(shang)(shang)場,形成(cheng)店中店。Maigoo小編認為(wei)如果能(neng)將(jiang)壁紙墻紙專賣店開(kai)在商(shang)(shang)場中,就可(ke)以(yi)利(li)用周末巨(ju)大的人(ren)流量吸引(yin)消費者進店,還(huan)能(neng)結合商(shang)(shang)場各種促銷(xiao)節日舉辦(ban)壁紙墻紙門店促銷(xiao)活動。
新建(jian)小(xiao)區樓盤對(dui)壁紙(zhi)(zhi)墻(qiang)(qiang)紙(zhi)(zhi)的(de)需求較大,因此Maigoo小(xiao)編認(ren)為(wei)可以將壁紙(zhi)(zhi)墻(qiang)(qiang)紙(zhi)(zhi)專(zhuan)(zhuan)賣店開在新建(jian)樓盤附近,那樣就可以吸引那些需要進行(xing)墻(qiang)(qiang)面(mian)裝(zhuang)(zhuang)修的(de)消(xiao)費者(zhe),解決消(xiao)費者(zhe)墻(qiang)(qiang)面(mian)裝(zhuang)(zhuang)修問題。但在新建(jian)小(xiao)區樓盤附近開壁紙(zhi)(zhi)墻(qiang)(qiang)紙(zhi)(zhi)專(zhuan)(zhuan)賣店,還有(you)可能遇到新樓盤入住率低、壁紙(zhi)(zhi)墻(qiang)(qiang)紙(zhi)(zhi)門店銷售額低的(de)困境。
Maigoo小(xiao)編建(jian)議(yi)加盟商可以(yi)將壁紙(zhi)(zhi)墻紙(zhi)(zhi)專(zhuan)(zhuan)賣(mai)店(dian)(dian)(dian)開(kai)在(zai)大(da)(da)型(xing)家(jia)居建(jian)材(cai)市場中。大(da)(da)型(xing)家(jia)居建(jian)材(cai)市場里有大(da)(da)量的(de)壁紙(zhi)(zhi)墻紙(zhi)(zhi)專(zhuan)(zhuan)賣(mai)店(dian)(dian)(dian)以(yi)及其(qi)他建(jian)材(cai)裝修材(cai)料門店(dian)(dian)(dian)。如果能(neng)將壁紙(zhi)(zhi)墻紙(zhi)(zhi)專(zhuan)(zhuan)賣(mai)店(dian)(dian)(dian)開(kai)在(zai)建(jian)材(cai)市場中,那(nei)么就可以(yi)依(yi)靠強大(da)(da)的(de)集聚性打(da)造一站(zhan)式(shi)購物消(xiao)費(fei)市場,滿足消(xiao)費(fei)者的(de)需求。同時,還能(neng)依(yi)靠建(jian)材(cai)市場強大(da)(da)的(de)知名(ming)度(du)提(ti)高自身(shen)壁紙(zhi)(zhi)墻紙(zhi)(zhi)門店(dian)(dian)(dian)影響力。