干洗店的淡旺(wang)季(ji)比較(jiao)明顯,那么在干洗(xi)(xi)店(dian)(dian)門店(dian)(dian)淡季(ji)如(ru)何經營(ying)呢?延伸干洗(xi)(xi)店(dian)(dian)服務范圍、加強(qiang)干洗(xi)(xi)店(dian)(dian)員(yuan)工培訓(xun)、推進(jin)干洗(xi)(xi)店(dian)(dian)異(yi)業合作(zuo),進(jin)行干洗(xi)(xi)店(dian)(dian)團隊建設等(deng)方法可以幫助(zhu)干洗(xi)(xi)店(dian)(dian)順利度過銷售淡季(ji),在淡季(ji)經營(ying)好干洗(xi)(xi)店(dian)(dian)。接下來(lai)請跟Maigoo小編一起詳細了解干洗(xi)(xi)店(dian)(dian)店(dian)(dian)鋪淡季(ji)經營(ying)的方法吧(ba)。
目前(qian)我(wo)國干(gan)(gan)(gan)(gan)洗(xi)(xi)店(dian)(dian)(dian)(dian)行業(ye)利(li)(li)潤(run)大(da)(da)致(zhi)在70%-80%之間(jian),隨著消費(fei)需求的(de)(de)(de)擴大(da)(da),未來干(gan)(gan)(gan)(gan)洗(xi)(xi)店(dian)(dian)(dian)(dian)的(de)(de)(de)行業(ye)利(li)(li)潤(run)將會(hui)越(yue)來越(yue)大(da)(da)。我(wo)國有著將近14億的(de)(de)(de)人口,在生(sheng)活節奏變快、工作(zuo)壓力加大(da)(da)的(de)(de)(de)社會(hui)背(bei)景下,很多人都(dou)有干(gan)(gan)(gan)(gan)洗(xi)(xi)衣物(wu)的(de)(de)(de)需求。由此可見,干(gan)(gan)(gan)(gan)洗(xi)(xi)店(dian)(dian)(dian)(dian)行業(ye)有著廣闊的(de)(de)(de)發展(zhan)前(qian)景,行業(ye)利(li)(li)潤(run)也非常高(gao),很多人都(dou)想開一(yi)家干(gan)(gan)(gan)(gan)洗(xi)(xi)店(dian)(dian)(dian)(dian)獲得巨大(da)(da)的(de)(de)(de)利(li)(li)潤(run)。Maigoo小編認為干(gan)(gan)(gan)(gan)洗(xi)(xi)店(dian)(dian)(dian)(dian)有著較(jiao)為明顯(xian)的(de)(de)(de)淡(dan)旺(wang)季(ji)之分。那么,干(gan)(gan)(gan)(gan)洗(xi)(xi)店(dian)(dian)(dian)(dian)在淡(dan)季(ji)如何經(jing)營呢?通過(guo)延伸干(gan)(gan)(gan)(gan)洗(xi)(xi)店(dian)(dian)(dian)(dian)服務范圍、加強干(gan)(gan)(gan)(gan)洗(xi)(xi)店(dian)(dian)(dian)(dian)員工培訓、推進(jin)干(gan)(gan)(gan)(gan)洗(xi)(xi)店(dian)(dian)(dian)(dian)異業(ye)合(he)作(zuo),進(jin)行干(gan)(gan)(gan)(gan)洗(xi)(xi)店(dian)(dian)(dian)(dian)團(tuan)隊(dui)建設等方(fang)法可以(yi)幫助干(gan)(gan)(gan)(gan)洗(xi)(xi)店(dian)(dian)(dian)(dian)度過(guo)銷售(shou)淡(dan)季(ji),在淡(dan)季(ji)經(jing)營好干(gan)(gan)(gan)(gan)洗(xi)(xi)店(dian)(dian)(dian)(dian),實現(xian)利(li)(li)潤(run)增(zeng)長。
在淡季(ji)如何經營干洗(xi)(xi)店?Maigoo小編認為,加盟商可以(yi)站在消費者(zhe)的(de)角度,為消費者(zhe)提(ti)供(gong)更周(zhou)到全(quan)面的(de)服務(wu),例如皮鞋保養清(qing)(qing)洗(xi)(xi),衣(yi)物縫補(bu)熨燙,各(ge)種(zhong)汽車坐墊(dian)洗(xi)(xi)滌以(yi)及酒店桌(zhuo)布清(qing)(qing)洗(xi)(xi)等等業務(wu)。只(zhi)有盡可能(neng)(neng)的(de)延伸干洗(xi)(xi)店的(de)服務(wu)范(fan)圍,才能(neng)(neng)在淡季(ji)實現(xian)利潤增長。
Maigoo小編認為在(zai)(zai)淡季經(jing)營(ying)干洗(xi)店(dian),還需要加(jia)強對(dui)(dui)干洗(xi)店(dian)員(yuan)(yuan)(yuan)工(gong)(gong)(gong)的培(pei)(pei)訓(xun)(xun)。平時(shi)旺季期(qi)間沒有時(shi)間進(jin)行(xing)員(yuan)(yuan)(yuan)工(gong)(gong)(gong)培(pei)(pei)訓(xun)(xun),現在(zai)(zai)正好可以利用淡季時(shi)間對(dui)(dui)員(yuan)(yuan)(yuan)工(gong)(gong)(gong)加(jia)強培(pei)(pei)訓(xun)(xun)。對(dui)(dui)員(yuan)(yuan)(yuan)工(gong)(gong)(gong)進(jin)行(xing)培(pei)(pei)訓(xun)(xun)之(zhi)后(hou),員(yuan)(yuan)(yuan)工(gong)(gong)(gong)能(neng)(neng)基(ji)本(ben)掌握干洗(xi)店(dian)基(ji)本(ben)知識,幫助員(yuan)(yuan)(yuan)工(gong)(gong)(gong)熟練各項干洗(xi)技能(neng)(neng),還能(neng)(neng)通(tong)過培(pei)(pei)訓(xun)(xun)讓員(yuan)(yuan)(yuan)工(gong)(gong)(gong)認識到個(ge)人形象的重要性,讓員(yuan)(yuan)(yuan)工(gong)(gong)(gong)維護好自身形象。
異業(ye)合作是(shi)幫助干洗(xi)店(dian)在(zai)淡季提高(gao)營業(ye)額的(de)(de)好(hao)方法(fa)。Maigoo小編建議(yi)在(zai)淡季期間,加盟商也要及時與(yu)其他行業(ye)進行溝通交流(liu),達成合作意向。這樣才能實現消費(fei)人群的(de)(de)互補。例(li)如(ru),干洗(xi)店(dian)可(ke)以與(yu)服裝(zhuang)店(dian)進行合作,消費(fei)者在(zai)購買服裝(zhuang)時可(ke)以獲得一張干洗(xi)消費(fei)卡(ka),憑(ping)借消費(fei)卡(ka)可(ke)以享受干洗(xi)優(you)惠,這樣就能通過合作來提高(gao)干洗(xi)店(dian)的(de)(de)營業(ye)額。
干洗店淡季期(qi)間客流量比較少,加(jia)盟(meng)商可(ke)以(yi)進(jin)行干洗店團(tuan)隊(dui)(dui)建(jian)設,組織員(yuan)工(gong)到附(fu)近公(gong)園、娛樂場(chang)所進(jin)行游玩,這樣可(ke)以(yi)增加(jia)員(yuan)工(gong)之(zhi)間的(de)溝(gou)通交流,增強團(tuan)隊(dui)(dui)凝聚力。除此之(zhi)外,進(jin)行干洗店團(tuan)隊(dui)(dui)建(jian)設,還能增強員(yuan)工(gong)與(yu)店長之(zhi)間的(de)親和力,改善(shan)員(yuan)工(gong)和店長之(zhi)間的(de)關系,讓員(yuan)工(gong)更好(hao)地為干洗店服務。團(tuan)隊(dui)(dui)建(jian)設做好(hao)了,員(yuan)工(gong)積極性(xing)也能得到提(ti)高(gao),門店利潤才會(hui)提(ti)高(gao)。