作為一(yi)種(zhong)服裝(zhuang)(zhuang)，泳(yong)(yong)裝(zhuang)(zhuang)變得越(yue)來越(yue)簡單，而暴露的身體部位(wei)越(yue)來越(yue)多(duo)，如今，泳(yong)(yong)裝(zhuang)(zhuang)已經成(cheng)為高等時裝(zhuang)(zhuang)。隨著人們的體面觀(guan)(guan)念(nian)的變化(hua)(hua)，泳(yong)(yong)裝(zhuang)(zhuang)發展成(cheng)從比賽泳(yong)(yong)裝(zhuang)(zhuang)一(yi)直到華麗泳(yong)(yong)裝(zhuang)(zhuang)的各種(zhong)類(lei)型。泳(yong)(yong)裝(zhuang)(zhuang)的獨特發展反映了變化(hua)(hua)中的性別觀(guan)(guan)念(nian)和社會常規。
泳裝行業市場發展現狀
相比(bi)較(jiao)內衣的(de)居家屬性，泳(yong)衣的(de)“可曬性”更強，甚至成為度假場(chang)景下(xia)的(de)社交標配(pei)。“現在泳(yong)裝很(hen)(hen)吃香，消費者很(hen)(hen)癡迷度假時在Instagram上(shang)炫耀(yao)泳(yong)裝照。”但另一方面，線下(xia)有很(hen)(hen)多(duo)陳列好看的(de)內衣店，購買泳(yong)衣卻還是(shi)件(jian)稍顯羞澀的(de)事。于是(shi)，電商成為很(hen)(hen)多(duo)泳(yong)衣品牌們(men)的(de)首(shou)選，也是(shi)它們(men)目前直接接觸消費者的(de)主(zhu)要渠道(dao)之一。
在電商平臺上80%的泳衣來自同一個地方——遼寧省葫蘆島。這是一件販賣性感的生意，從外貿做起，葫蘆島將泳衣銷往全世界，逐漸成為中國有名的泳衣產業帶。真正讓人們開始認識葫蘆島，是因為。早期的泳裝商家，大都孵化自這片土壤，他們通過淘系平臺直接接觸國內消費者。而隨著消費升級，依托產業帶的供應鏈資源優勢，葫蘆島的泳衣商家開始品牌升級。
泳裝市場潛力巨大，根據Technavio的最新報告顯示，全球泳裝市場預計到2019年將達200億美元，年復合增長率超過5%。隨著人們生活方式的變化以及生活水平的提高，度假休閑旅游頻頻被大家提上出行的日程中，毫無疑問，這也為泳裝的發展創造了無限可能，不少人更將泳裝產業視為朝陽產業。近年來，泳裝市場銷量逐年遞增，這與大眾消費習慣發生變化息息相關。去海邊度假，泳鏡、泳衣、泳褲等裝備便是必不可少的。綜合來說，現在泳裝產業品類越來越多，裝備越來越齊全，所以銷量每年都遞增。
但(dan)泳(yong)裝行業也面臨不少的困難，原材料提價(jia)格，印染提價(jia)格，工人的工資也提高，這(zhe)給(gei)企業帶來了(le)巨大(da)的壓(ya)力(li)。隨著國(guo)家加大(da)對環保的重(zhong)視力(li)度，印花、印染必然受到(dao)影響。而(er)這(zhe)些大(da)波動會(hui)使得工廠的利潤大(da)幅(fu)度下降，接單(dan)量也會(hui)減(jian)少。
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31.44%（122家） |
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7.99%（31家） |
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11.86%（46家） |
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4.38%（17家） |
 |
0.77%（3家） |
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31.70%（123家） |
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19.33%（75家） |
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6.19%（24家） |
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1.80%（7家） |
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0.77%（3家） |
0.26%（1家） |
2021年網(wang)(wang)站數據庫共(gong)收(shou)錄(lu)(lu)(lu)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)388家(jia)(jia)，其中(zhong)小品(pin)(pin)(pin)牌(pai)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)的網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)占總比最多，達到123家(jia)(jia)，其次(ci)為(wei)(wei)(wei)品(pin)(pin)(pin)牌(pai)旗(qi)艦(jian)(jian)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)，收(shou)錄(lu)(lu)(lu)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)122家(jia)(jia)，品(pin)(pin)(pin)牌(pai)特(te)許店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)收(shou)錄(lu)(lu)(lu)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)75家(jia)(jia)，京東(dong)旗(qi)艦(jian)(jian)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)收(shou)錄(lu)(lu)(lu)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)46家(jia)(jia)，京東(dong)自(zi)營店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)收(shou)錄(lu)(lu)(lu)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)31家(jia)(jia)，京東(dong)特(te)許店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)收(shou)錄(lu)(lu)(lu)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)24家(jia)(jia)，拼多多店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)鋪(pu)收(shou)錄(lu)(lu)(lu)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)17家(jia)(jia)，唯(wei)品(pin)(pin)(pin)會(hui)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)鋪(pu)收(shou)錄(lu)(lu)(lu)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)7家(jia)(jia)，蘇(su)寧旗(qi)艦(jian)(jian)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)收(shou)錄(lu)(lu)(lu)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)3家(jia)(jia)，品(pin)(pin)(pin)牌(pai)商城(cheng)收(shou)錄(lu)(lu)(lu)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)3家(jia)(jia)，企(qi)業店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)鋪(pu)收(shou)錄(lu)(lu)(lu)網(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)1家(jia)(jia)。
小編認為，溫暖(nuan)的(de)(de)(de)陽光、軟(ruan)軟(ruan)的(de)(de)(de)細沙灘、湛(zhan)藍的(de)(de)(de)海(hai)水、徐徐的(de)(de)(de)海(hai)風，在這種(zhong)環境下又(you)怎少得(de)了一(yi)套性感而(er)時髦的(de)(de)(de)泳(yong)衣呢？泳(yong)裝(zhuang)可以(yi)說是(shi)服裝(zhuang)史上最具有視覺沖擊(ji)力的(de)(de)(de)服裝(zhuang)，背后(hou)系(xi)帶的(de)(de)(de)胸(xiong)衣和(he)三角褲的(de)(de)(de)比基尼(ni)裝(zhuang)束又(you)是(shi)泳(yong)衣中的(de)(de)(de)亮眼之(zhi)作。隨著消費水平(ping)的(de)(de)(de)提高，泳(yong)裝(zhuang)產品處于升級態(tai)勢，人們對泳(yong)裝(zhuang)在時尚性方(fang)面的(de)(de)(de)要(yao)求會(hui)越(yue)來越(yue)高，會(hui)更(geng)加強調個性，追捧健康色系(xi)。
速比濤
阿瑞娜
英發
洲克
愛慕
迪卡儂
安莉芳
范德安
李寧
拓勝
