從中(zhong)國(guo)(guo)酒(jiu)(jiu)店(dian)100強整(zheng)體上(shang)來看，2018年中(zhong)國(guo)(guo)酒(jiu)(jiu)店(dian)市(shi)場(chang)(chang)品牌化(hua)程(cheng)度約(yue)為(wei)10%，遠低于歐美60%以(yi)上(shang)的(de)連鎖水平。即使是(shi)國(guo)(guo)內市(shi)場(chang)(chang)連鎖化(hua)程(cheng)度最高的(de)中(zhong)檔酒(jiu)(jiu)店(dian)，品牌酒(jiu)(jiu)店(dian)占比也僅(jin)為(wei)18%。受制(zhi)于酒(jiu)(jiu)店(dian)行業(ye)市(shi)場(chang)(chang)化(hua)供給(gei)改(gai)造程(cheng)度較低以(yi)及單體酒(jiu)(jiu)店(dian)加盟連鎖動力不足，各(ge)類型住宿市(shi)場(chang)(chang)品牌化(hua)程(cheng)度仍有(you)極(ji)大提升空(kong)間(jian)。

從中(zhong)國酒店(dian)(dian)排行榜的品牌結(jie)構(gou)來看， 2018年中(zhong)國已開(kai)酒店(dian)(dian)中(zhong)，經(jing)濟連鎖、高(gao)端、中(zhong)檔及非(fei)標住(zhu)宿占(zhan)比分別(bie)為84.03%、4.10%、5.80%和(he)6.07%，“金字塔”市場(chang)供(gong)給結(jie)構(gou)未發生(sheng)明顯變化。總(zong)量飽和(he)的背景下，高(gao)端酒店(dian)(dian)區域性(xing)過剩，中(zhong)檔酒店(dian)(dian)總(zong)量不足(zu)，經(jing)濟型酒店(dian)(dian)出現過剩且整合空(kong)間較大，品牌供(gong)給與(yu)市場(chang)需(xu)求(qiu)的結(jie)構(gou)性(xing)錯配問題凸顯。