“十(shi)大文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)品(pin)牌(pai)(pai)”是2022年第四屆(jie)“上(shang)海(hai)文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)企業十(shi)強十(shi)佳十(shi)人十(shi)大文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)品(pin)牌(pai)(pai)”評(ping)選的新(xin)設獎項，受到了廣泛(fan)關注(zhu)。“上(shang)海(hai)十(shi)大文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)品(pin)牌(pai)(pai)”結合“上(shang)海(hai)文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)”品(pin)牌(pai)(pai)建設的工作(zuo)主線，推選近(jin)年來在文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)產(chan)業領域(yu)具有經濟性、創(chuang)新(xin)性及(ji)標(biao)識(shi)性的文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)品(pin)牌(pai)(pai)，注(zhu)重文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)單(dan)位(wei)在內容(rong)生產(chan)上(shang)的原(yuan)創(chuang)性，由文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)單(dan)位(wei)根據自身特色推出(chu)、出(chu)品(pin)或制作(zuo)。文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)品(pin)牌(pai)(pai)應以內容(rong)產(chan)出(chu)為(wei)基礎，具有較(jiao)高的傳播度(du)(du)和辨(bian)識(shi)度(du)(du)，獲得行(xing)業內認可，有較(jiao)強的市場(chang)影響力(li)，并取得良(liang)好的社會效益及(ji)經濟效益。品(pin)牌(pai)(pai)內涵豐(feng)富(fu)，表現形式多樣，包(bao)括內容(rong)ip、產(chan)品(pin)與平臺、活動ip、城市文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)空間與文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)地標(biao)等(deng)，獲獎的文(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)品(pin)牌(pai)(pai)都極具知名度(du)(du)、辨(bian)識(shi)度(du)(du)和市場(chang)影響力(li)。