寵物店市(shi)場(chang)怎(zen)么樣?近年來隨著人們生活水平的(de)(de)提高以及消(xiao)費(fei)的(de)(de)升(sheng)級推動(dong)著我(wo)國飼養寵(chong)(chong)物(wu)(wu)熱(re)潮的(de)(de)興(xing)起,在這個背(bei)景(jing)下,為(wei)適(shi)應(ying)(ying)寵(chong)(chong)物(wu)(wu)美(mei)容、醫(yi)療、食品(pin)供(gong)應(ying)(ying)以及寵(chong)(chong)物(wu)(wu)活體(ti)銷售等需求,寵(chong)(chong)物(wu)(wu)店(dian)(dian)應(ying)(ying)運而生,滿(man)足了(le)消(xiao)費(fei)者(zhe)(zhe)的(de)(de)各種需求,寵(chong)(chong)物(wu)(wu)店(dian)(dian)具有極好的(de)(de)發(fa)展(zhan)(zhan)前(qian)景(jing)。通過對(dui)(dui)寵(chong)(chong)物(wu)(wu)店(dian)(dian)行(xing)業(ye)(ye)(ye)加(jia)盟代理(li)前(qian)景(jing)分析(xi)、消(xiao)費(fei)市(shi)場(chang)規模、搜索指(zhi)數趨勢、地域分布情(qing)況、行(xing)業(ye)(ye)(ye)發(fa)展(zhan)(zhan)前(qian)景(jing)等方面(mian)分析(xi),可(ke)以了(le)解到寵(chong)(chong)物(wu)(wu)店(dian)(dian)行(xing)業(ye)(ye)(ye)現狀以及未來發(fa)展(zhan)(zhan)方向,找到其中的(de)(de)商機,為(wei)有意向加(jia)入(ru)寵(chong)(chong)物(wu)(wu)店(dian)(dian)行(xing)業(ye)(ye)(ye)的(de)(de)投資者(zhe)(zhe)提供(gong)一定的(de)(de)參考。那么,Maigoo小(xiao)編為(wei)您整理(li)了(le)寵(chong)(chong)物(wu)(wu)店(dian)(dian)行(xing)業(ye)(ye)(ye)加(jia)盟前(qian)景(jing)分析(xi),希望對(dui)(dui)您有所幫助(zhu)。
寵(chong)(chong)物(wu)(wu)(wu)(wu)(wu)店(dian)特指提供寵(chong)(chong)物(wu)(wu)(wu)(wu)(wu)出售(shou),寵(chong)(chong)物(wu)(wu)(wu)(wu)(wu)用(yong)品(pin)售(shou)賣,寵(chong)(chong)物(wu)(wu)(wu)(wu)(wu)洗(xi)護服務的一體(ti)化(hua)商店(dian)。寵(chong)(chong)物(wu)(wu)(wu)(wu)(wu)行(xing)業(ye)在(zai)發(fa)達國(guo)家已(yi)經有百(bai)余年的發(fa)展(zhan)歷史,與寵(chong)(chong)物(wu)(wu)(wu)(wu)(wu)相(xiang)關的產業(ye)已(yi)十分成(cheng)熟。國(guo)內(nei)寵(chong)(chong)物(wu)(wu)(wu)(wu)(wu)行(xing)業(ye)起步相(xiang)對(dui)較晚,但隨著人(ren)們經濟水(shui)平的提高、思想觀念的轉變以(yi)及人(ren)口老齡化(hua)和(he)單(dan)身、丁克群體(ti)的增長,飼(si)養寵(chong)(chong)物(wu)(wu)(wu)(wu)(wu)成(cheng)為(wei)人(ren)們的一種情感(gan)寄托,人(ren)們從寵(chong)(chong)物(wu)(wu)(wu)(wu)(wu)身上獲(huo)取溫(wen)暖和(he)陪(pei)伴,寵(chong)(chong)物(wu)(wu)(wu)(wu)(wu)經濟由(you)此快速發(fa)展(zhan),寵(chong)(chong)物(wu)(wu)(wu)(wu)(wu)店(dian)行(xing)業(ye)也得(de)到了相(xiang)應(ying)的增長。
寵(chong)(chong)(chong)物(wu)行(xing)業(ye)在(zai)(zai)發(fa)(fa)(fa)達國(guo)家已(yi)經(jing)有百余年的(de)(de)發(fa)(fa)(fa)展歷史,與寵(chong)(chong)(chong)物(wu)相關(guan)的(de)(de)產業(ye)已(yi)十(shi)分成(cheng)熟。國(guo)內(nei)寵(chong)(chong)(chong)物(wu)行(xing)業(ye)起步相對較(jiao)晚,但隨著(zhu)(zhu)人(ren)們(men)經(jing)濟水(shui)平的(de)(de)提高(gao)、思想(xiang)觀念(nian)的(de)(de)轉(zhuan)變以及人(ren)口老齡化和單身、丁克群體的(de)(de)增長(chang),飼養寵(chong)(chong)(chong)物(wu)成(cheng)為人(ren)們(men)的(de)(de)一(yi)種(zhong)情(qing)感寄托(tuo),人(ren)們(men)從寵(chong)(chong)(chong)物(wu)身上獲取溫暖和陪伴,寵(chong)(chong)(chong)物(wu)經(jing)濟由(you)此快(kuai)速發(fa)(fa)(fa)展。Maigoo小編認(ren)為,隨著(zhu)(zhu)中國(guo)經(jing)濟的(de)(de)增長(chang),寵(chong)(chong)(chong)物(wu)行(xing)業(ye)得到了(le)迅猛的(de)(de)發(fa)(fa)(fa)展,人(ren)們(men)飼養寵(chong)(chong)(chong)物(wu)已(yi)經(jing)由(you)單純的(de)(de)賞(shang)玩而轉(zhuan)變成(cheng)人(ren)們(men)精(jing)神的(de)(de)一(yi)種(zhong)寄托(tuo),寵(chong)(chong)(chong)物(wu)的(de)(de)角(jiao)色也悄然(ran)發(fa)(fa)(fa)生著(zhu)(zhu)變化,已(yi)經(jing)日益成(cheng)為人(ren)們(men)生活的(de)(de)伴侶,在(zai)(zai)促進和諧(xie)社會(hui)發(fa)(fa)(fa)揮著(zhu)(zhu)不(bu)可替(ti)代(dai)的(de)(de)調節作(zuo)用,越來越多的(de)(de)人(ren)開始養寵(chong)(chong)(chong)物(wu),在(zai)(zai)這(zhe)樣的(de)(de)環境下,寵(chong)(chong)(chong)物(wu)店行(xing)業(ye)也得到了(le)快(kuai)速的(de)(de)發(fa)(fa)(fa)展。
據數據統計顯(xian)示(shi):2015-2020年(nian),我國(guo)寵(chong)(chong)物行(xing)業(ye)消(xiao)費(fei)市場規模持續(xu)上漲。我國(guo)寵(chong)(chong)物行(xing)業(ye)消(xiao)費(fei)市場規模由2015年(nian)的248.6億元(yuan)增長(chang)至(zhi)2020年(nian)的727.3億元(yuan),2020年(nian)中國(guo)寵(chong)(chong)物消(xiao)費(fei)市場規模727.3億元(yuan),同比增長(chang)21.1%。Maigoo小編認為,寵(chong)(chong)物店(dian)(dian)是(shi)提供寵(chong)(chong)物出售(shou),寵(chong)(chong)物用(yong)品售(shou)賣,寵(chong)(chong)物洗護服(fu)務的一體化商店(dian)(dian),寵(chong)(chong)物行(xing)業(ye)消(xiao)費(fei)市場的快速增長(chang),也(ye)會帶動(dong)著寵(chong)(chong)物店(dian)(dian)行(xing)業(ye)的發(fa)展,未來寵(chong)(chong)物店(dian)(dian)消(xiao)費(fei)市場規模的還將會持續(xu)上升。寵(chong)(chong)物店(dian)(dian)行(xing)業(ye)市場規模為投資(zi)寵(chong)(chong)物店(dian)(dian)行(xing)業(ye)的創業(ye)者提供了一個參(can)考。
解析
近五年(nian)(nian)來,寵物(wu)店(dian)行(xing)(xing)(xing)業(ye)(ye)搜索(suo)(suo)(suo)指(zhi)(zhi)數(shu)(shu)總體(ti)呈(cheng)現(xian)下(xia)降(jiang)趨勢,2017年(nian)(nian)到2020年(nian)(nian)寵物(wu)店(dian)行(xing)(xing)(xing)業(ye)(ye)搜索(suo)(suo)(suo)指(zhi)(zhi)數(shu)(shu)呈(cheng)逐年(nian)(nian)下(xia)降(jiang)趨勢,2021年(nian)(nian)行(xing)(xing)(xing)業(ye)(ye)搜索(suo)(suo)(suo)指(zhi)(zhi)數(shu)(shu)有所增(zeng)長(chang)(chang)。據Maigoo小編(bian)了(le)解,相比于國際寵物(wu)市場(chang),國內寵物(wu)市場(chang)起步較晚(wan),在(zai)2010年(nian)(nian)以(yi)后呈(cheng)現(xian)了(le)較為(wei)快速的發(fa)展增(zeng)速。因為(wei)目前我國飼養(yang)寵物(wu)的家庭已經(jing)具有一定的規模,寵物(wu)店(dian)在(zai)市場(chang)已經(jing)呈(cheng)現(xian)常態化(hua),所以(yi)關注度(du)慢慢下(xia)降(jiang)。但隨著人口老(lao)齡(ling)化(hua)和單(dan)身(shen)、丁克(ke)群體(ti)的增(zeng)長(chang)(chang),飼養(yang)寵物(wu)成為(wei)人們的一種情感寄托(tuo),寵物(wu)店(dian)行(xing)(xing)(xing)業(ye)(ye)也將得(de)到了(le)相應的增(zeng)長(chang)(chang)。寵物(wu)店(dian)行(xing)(xing)(xing)業(ye)(ye)還有很大的發(fa)展空間。
百度指數寵(chong)物(wu)店(dian)的(de)(de)(de)地域(yu)分布情況來(lai)看,華(hua)(hua)(hua)東地區和(he)華(hua)(hua)(hua)南(nan)(nan)地區的(de)(de)(de)搜(sou)索(suo)量是最(zui)大的(de)(de)(de),其次是華(hua)(hua)(hua)北(bei)、華(hua)(hua)(hua)中、西南(nan)(nan)地區,東北(bei)和(he)西北(bei)搜(sou)索(suo)量相對來(lai)說較少。廣(guang)東、江(jiang)蘇、山東、北(bei)京、浙江(jiang)這五個(ge)省份的(de)(de)(de)消費者對寵(chong)物(wu)店(dian)的(de)(de)(de)關注度較高。從數據上(shang)看,我國北(bei)京、上(shang)海、深圳、廣(guang)州(zhou)、成都這五個(ge)城市(shi)的(de)(de)(de)寵(chong)物(wu)店(dian)潛在消費市(shi)場(chang)是最(zui)大的(de)(de)(de)。Maigoo小編認(ren)為,在華(hua)(hua)(hua)東地區和(he)華(hua)(hua)(hua)南(nan)(nan)地區加盟寵(chong)物(wu)店(dian)開(kai)店(dian)創(chuang)業,是一個(ge)不錯的(de)(de)(de)選擇。
隨(sui)著人均收(shou)入的(de)(de)(de)(de)增(zeng)加,寵(chong)(chong)物家長有更充實的(de)(de)(de)(de)經濟能力(li)提高寵(chong)(chong)物的(de)(de)(de)(de)生活質(zhi)量,這(zhe)會(hui)帶動(dong)寵(chong)(chong)物用品的(de)(de)(de)(de)需求增(zeng)加,促進(jin)寵(chong)(chong)物用品的(de)(de)(de)(de)消費升級,進(jin)而拉動(dong)寵(chong)(chong)物店行(xing)業的(de)(de)(de)(de)發(fa)展。不僅如(ru)此(ci),Maigoo小編還了解到(dao),收(shou)入的(de)(de)(de)(de)提高也使得寵(chong)(chong)物家長對(dui)寵(chong)(chong)物用品的(de)(de)(de)(de)需求更個性(xing)化,對(dui)產(chan)品質(zhi)量有更高的(de)(de)(de)(de)要求,這(zhe)有力(li)地推動(dong)了產(chan)業的(de)(de)(de)(de)升級和產(chan)品的(de)(de)(de)(de)更新換代,推動(dong)了寵(chong)(chong)物店行(xing)業的(de)(de)(de)(de)快(kuai)速發(fa)展。
圍繞寵(chong)物(wu)(wu)的生(sheng)老病死,已經衍生(sheng)出龐(pang)大的產(chan)(chan)業(ye)(ye)鏈,寵(chong)物(wu)(wu)經濟產(chan)(chan)業(ye)(ye)鏈的上中下游(you)(you)逐步完(wan)善,在上游(you)(you)的活體飼養交(jiao)易(yi)以(yi)及中游(you)(you)傳統(tong)的寵(chong)物(wu)(wu)食品用品環節之外,寵(chong)物(wu)(wu)醫療(liao)保健、寵(chong)物(wu)(wu)培訓等各(ge)類衍生(sheng)服務和(he)寵(chong)物(wu)(wu)產(chan)(chan)業(ye)(ye)細分(fen)市(shi)場得(de)到(dao)充分(fen)發展。Maigoo小編認(ren)為(wei),寵(chong)物(wu)(wu)店作(zuo)為(wei)寵(chong)物(wu)(wu)行(xing)業(ye)(ye)下游(you)(you)的重(zhong)要(yao)組成部(bu)分(fen),會隨(sui)著寵(chong)物(wu)(wu)行(xing)業(ye)(ye)市(shi)場規(gui)模的增長(chang)得(de)到(dao)快速增長(chang)。
寵(chong)物(wu)(wu)(wu)(wu)(wu)產品(pin)所涵蓋的(de)品(pin)類(lei)眾多(duo)(duo),涉及了寵(chong)物(wu)(wu)(wu)(wu)(wu)的(de)“吃(chi)、住、穿、行、玩(wan)”等多(duo)(duo)種生活(huo)場景與使用需(xu)求,包括了寵(chong)物(wu)(wu)(wu)(wu)(wu)食(shi)品(pin)、窩墊、爬架、服飾(shi)、玩(wan)具(ju)(ju)、牽引出行、清潔用具(ju)(ju)及飲食(shi)用具(ju)(ju)等多(duo)(duo)類(lei)產品(pin)。同時,作為日(ri)用消(xiao)費品(pin),窩墊、爬架、玩(wan)具(ju)(ju)等寵(chong)物(wu)(wu)(wu)(wu)(wu)用品(pin)也(ye)需(xu)要在樣式、功(gong)能(neng)、材料等方面不斷做出創意創新,以滿足和(he)促進寵(chong)物(wu)(wu)(wu)(wu)(wu)家長的(de)購物(wu)(wu)(wu)(wu)(wu)需(xu)求、寵(chong)物(wu)(wu)(wu)(wu)(wu)的(de)使用玩(wan)耍(shua)及人寵(chong)互動。Maigoo小(xiao)編認為,更多(duo)(duo)品(pin)類(lei)的(de)寵(chong)物(wu)(wu)(wu)(wu)(wu)產品(pin)為寵(chong)物(wu)(wu)(wu)(wu)(wu)店注入新活(huo)力。