隨著人們生活水平的提高,寵物開始成為家庭的重要成員,目前我國的寵物規模還在增長,巨大的需求帶動著相關產業的發展,推動著寵物店市場規模不斷擴大(da)。很多投資者(zhe)紛(fen)紛(fen)加盟(meng)寵(chong)(chong)物(wu)(wu)店(dian)(dian)(dian)行業,開(kai)設經(jing)營(ying)(ying)寵(chong)(chong)物(wu)(wu)店(dian)(dian)(dian)加盟(meng)店(dian)(dian)(dian),那(nei)(nei)么如何經(jing)營(ying)(ying)好(hao)寵(chong)(chong)物(wu)(wu)店(dian)(dian)(dian)加盟(meng)店(dian)(dian)(dian)?寵(chong)(chong)物(wu)(wu)店(dian)(dian)(dian)門店(dian)(dian)(dian)經(jing)營(ying)(ying)技巧有哪(na)些?其實如果能做好(hao)服務工作、店(dian)(dian)(dian)內(nei)環境、提(ti)高業務素質等方面,對門店(dian)(dian)(dian)經(jing)營(ying)(ying)有著很大(da)的幫助。那(nei)(nei)么接下來請跟Maigoo小編一起詳(xiang)細了解寵(chong)(chong)物(wu)(wu)店(dian)(dian)(dian)門店(dian)(dian)(dian)三大(da)經(jing)營(ying)(ying)技巧吧(ba),希望對您有所幫助。
寵(chong)物(wu)(wu)(wu)(wu)(wu)(wu)店特(te)指(zhi)提供寵(chong)物(wu)(wu)(wu)(wu)(wu)(wu)出售(shou),寵(chong)物(wu)(wu)(wu)(wu)(wu)(wu)用品售(shou)賣(mai),寵(chong)物(wu)(wu)(wu)(wu)(wu)(wu)洗護服務的(de)一體化(hua)商店。伴隨著經(jing)(jing)濟的(de)增長,寵(chong)物(wu)(wu)(wu)(wu)(wu)(wu)行業也迎來了新(xin)的(de)發展。飼養寵(chong)物(wu)(wu)(wu)(wu)(wu)(wu)已(yi)(yi)經(jing)(jing)由單純(chun)的(de)賞玩轉變成(cheng)(cheng)一種精神的(de)寄托(tuo)。飼主們對于寵(chong)物(wu)(wu)(wu)(wu)(wu)(wu)的(de)關懷,不僅限(xian)于滿(man)足(zu)于喂養它們,還希(xi)望給予(yu)寵(chong)物(wu)(wu)(wu)(wu)(wu)(wu)多元(yuan)化(hua)的(de)生(sheng)活,各色(se)(se)圍繞(rao)寵(chong)物(wu)(wu)(wu)(wu)(wu)(wu)的(de)特(te)色(se)(se)服務也應(ying)運(yun)而生(sheng)。寵(chong)物(wu)(wu)(wu)(wu)(wu)(wu)已(yi)(yi)然(ran)成(cheng)(cheng)為人們生(sheng)活中的(de)伴侶,家庭中不可缺少的(de)成(cheng)(cheng)員,千(qian)億級(ji)的(de)寵(chong)物(wu)(wu)(wu)(wu)(wu)(wu)市場(chang)正在經(jing)(jing)歷新(xin)一輪消費升級(ji)。
我(wo)國(guo)寵(chong)物消費(fei)熱(re)點市場主要分布在一(yi)(yi)二線城(cheng)市,尤其在寵(chong)物醫療(liao)、寵(chong)物美容、寵(chong)物服裝(zhuang)等(deng)方面,發(fa)達城(cheng)市的(de)(de)(de)接受度更高(gao)。不過隨著我(wo)國(guo)經(jing)濟(ji)水平(ping)提(ti)高(gao),人均可(ke)支配收(shou)入上升,電商巨頭們紛紛“渠(qu)道下沉”,社會對寵(chong)物的(de)(de)(de)關懷氛圍愈加濃(nong)厚(hou),三四線城(cheng)市剛(gang)剛(gang)興起的(de)(de)(de)寵(chong)物經(jing)濟(ji)將迎來(lai)爆發(fa)。未來(lai),隨著寵(chong)物飼養觀念的(de)(de)(de)更廣泛普及和(he)寵(chong)物行業(ye)延(yan)伸(shen)服務的(de)(de)(de)挖掘(jue),我(wo)國(guo)寵(chong)物行業(ye)的(de)(de)(de)市場空間將進一(yi)(yi)步擴(kuo)大(da)。Maigoo小編認為,要想經(jing)營好(hao)(hao)寵(chong)物店(dian)加盟店(dian),首先要做好(hao)(hao)門店(dian)服務工作,為門店(dian)經(jing)營做好(hao)(hao)保障(zhang)。還需要做好(hao)(hao)店(dian)內(nei)環境、提(ti)高(gao)業(ye)務素(su)質等(deng),做好(hao)(hao)這些(xie),對寵(chong)物店(dian)加盟店(dian)經(jing)營會有很(hen)大(da)的(de)(de)(de)突破。
服(fu)務(wu)是門店(dian)經(jing)營的(de)(de)基(ji)礎,寵物(wu)店(dian)只(zhi)有用好的(de)(de)服(fu)務(wu)才能(neng)留住顧客,為寵物(wu)店(dian)帶來持續的(de)(de)到(dao)訪(fang)量。Maigoo小編認為,寵物(wu)店(dian)的(de)(de)主體業(ye)務(wu)就是服(fu)務(wu),電商發達的(de)(de)今天(tian),商品已經(jing)不具(ju)備競爭力,只(zhi)有服(fu)務(wu)才能(neng)體現實體店(dian)的(de)(de)優勢。所以要(yao)做好寵物(wu)店(dian)的(de)(de)服(fu)務(wu)工作,用優質的(de)(de)服(fu)務(wu)帶動消費(fei)。
顧客走(zou)進寵(chong)物店(dian)的(de)第一感受(shou)(shou)是(shi)門店(dian)味道,其次是(shi)門店(dian)環境,如(ru)果顧客進店(dian)的(de)適(shi)合臭味撲鼻,產品凌亂而且寵(chong)物毛發滿地都是(shi),那第一印象就會非常不(bu)好,也(ye)不(bu)可(ke)能再來(lai)了。Maigoo小編(bian)建(jian)議,寵(chong)物店(dian)經營要及時打掃門店(dian)衛生,門店(dian)的(de)名譽一旦受(shou)(shou)損,想再挽回是(shi)比較困難(nan)的(de)。
寵(chong)物(wu)店(dian)行業的準入門檻不是非(fei)常高,每(mei)年都(dou)會有很多(duo)寵(chong)物(wu)店(dian)開(kai)店(dian)和倒(dao)閉,真正(zheng)經(jing)得(de)起考驗的都(dou)是那些不斷學習更新的寵(chong)物(wu)店(dian)。所以Maigoo小編認為,要開(kai)好一家寵(chong)物(wu)店(dian),需(xu)要經(jing)營(ying)者不斷學習寵(chong)物(wu)店(dian)經(jing)營(ying)和寵(chong)物(wu)的相關知(zhi)識,同時加強門店(dian)工作(zuo)人(ren)員的職業素養和專業知(zhi)識。