家用電器作為熱門投(tou)資開(kai)店(dian)(dian)項目,被很多投(tou)資者看(kan)好(hao)。那么家用(yong)(yong)(yong)(yong)電(dian)器開(kai)店(dian)(dian)如何選(xuan)址(zhi)(zhi)?家用(yong)(yong)(yong)(yong)電(dian)器選(xuan)址(zhi)(zhi)考(kao)慮互補性、家用(yong)(yong)(yong)(yong)電(dian)器選(xuan)址(zhi)(zhi)考(kao)察商圈(quan)成熟度、家用(yong)(yong)(yong)(yong)電(dian)器選(xuan)址(zhi)(zhi)優先考(kao)慮聚客點(dian)是家用(yong)(yong)(yong)(yong)電(dian)器開(kai)店(dian)(dian)選(xuan)址(zhi)(zhi)常(chang)用(yong)(yong)(yong)(yong)的技巧。接下來(lai)請跟Maigoo小編一起詳(xiang)細了解家用(yong)(yong)(yong)(yong)電(dian)器開(kai)店(dian)(dian)的選(xuan)址(zhi)(zhi)方(fang)法,看(kan)看(kan)家用(yong)(yong)(yong)(yong)電(dian)器專賣店(dian)(dian)適合開(kai)在什么地方(fang)。
家(jia)用(yong)電(dian)器(qi)選(xuan)址考慮互(hu)補性,可以讓家(jia)用(yong)電(dian)器(qi)門店(dian)(dian)(dian)(dian)與旁(pang)邊門店(dian)(dian)(dian)(dian)形成消費(fei)人群互(hu)補,滿足消費(fei)者的(de)一次性購(gou)買需求。因此Maigoo小(xiao)編認為(wei)建(jian)議在(zai)家(jia)用(yong)電(dian)器(qi)門店(dian)(dian)(dian)(dian)選(xuan)址時,可以在(zai)家(jia)紡門店(dian)(dian)(dian)(dian)、生活用(yong)品門店(dian)(dian)(dian)(dian)等具有(you)互(hu)補性質(zhi)的(de)門店(dian)(dian)(dian)(dian)旁(pang)邊開店(dian)(dian)(dian)(dian)選(xuan)址。
Maigoo小編(bian)建議家(jia)用電(dian)(dian)器(qi)開(kai)(kai)店(dian)選址(zhi)時(shi),最好能優(you)先考(kao)慮聚客的地點。大型商超、車站、地鐵附近(jin)等等人(ren)(ren)(ren)流(liu)量(liang)(liang)較(jiao)大的地段(duan)可(ke)以優(you)先作為(wei)家(jia)用電(dian)(dian)器(qi)開(kai)(kai)店(dian)選址(zhi)的地點。在聚客點開(kai)(kai)一家(jia)家(jia)用電(dian)(dian)器(qi)門(men)店(dian),那么就可(ke)以輕(qing)松(song)實(shi)現開(kai)(kai)店(dian)招攬客人(ren)(ren)(ren),解(jie)決(jue)人(ren)(ren)(ren)流(liu)量(liang)(liang)少的問(wen)題(ti)。
家用電器作為耐(nai)用消費(fei)品,更(geng)新(xin)換代的(de)時間較(jiao)長(chang),重(zhong)復(fu)購買(mai)率較(jiao)低,因此家用電器門(men)店(dian)(dian)的(de)選址適合考(kao)慮在成熟的(de)商圈中。Maigoo小編認為加盟(meng)商在進(jin)行家用電器門(men)店(dian)(dian)選址時,一定要選擇在成熟的(de)商圈中開(kai)店(dian)(dian),否(fou)則(ze)就會(hui)給消費(fei)者留下不專(zhuan)業的(de)門(men)店(dian)(dian)形(xing)象。
Maigoo小編(bian)建議加盟商可以(yi)將家(jia)(jia)用(yong)電(dian)器專賣店開(kai)在電(dian)器一條街(jie)中。在電(dian)器一條街(jie)開(kai)家(jia)(jia)用(yong)電(dian)器專賣店,可以(yi)不用(yong)擔心門店的專業(ye)性。加盟商可以(yi)利用(yong)電(dian)器市場的集聚(ju)性來(lai)提高自身專賣店的實力和形象,吸引那些有購買家(jia)(jia)用(yong)電(dian)器需求(qiu)的消(xiao)費者進店。
Maigoo小編認(ren)為(wei)可(ke)(ke)以(yi)將家用(yong)電(dian)器專賣(mai)店(dian)(dian)開在大(da)型百貨商(shang)場(chang)(chang)中,這樣就(jiu)可(ke)(ke)以(yi)依靠(kao)百貨商(shang)場(chang)(chang)巨大(da)的(de)人流量(liang)來(lai)提高家用(yong)電(dian)器專賣(mai)店(dian)(dian)的(de)進店(dian)(dian)率,帶動專賣(mai)店(dian)(dian)的(de)銷(xiao)(xiao)量(liang)。將家用(yong)電(dian)器專賣(mai)店(dian)(dian)開在大(da)型百貨商(shang)場(chang)(chang)中,不僅不用(yong)擔心(xin)客(ke)流量(liang),還可(ke)(ke)以(yi)利(li)用(yong)商(shang)場(chang)(chang)定期(qi)舉辦的(de)各種促銷(xiao)(xiao)活動來(lai)吸引消費(fei)者,增加銷(xiao)(xiao)售額。
家用(yong)電(dian)器專賣店(dian)可(ke)以(yi)(yi)開(kai)在小(xiao)區市場附(fu)近(jin)。Maigoo小(xiao)編(bian)認為小(xiao)區市場經常會(hui)有(you)附(fu)近(jin)小(xiao)區的住戶前來(lai)買(mai)(mai)菜消費,如果能(neng)將(jiang)家用(yong)電(dian)器專賣店(dian)開(kai)在小(xiao)區市場附(fu)近(jin)中,那么如果消費者有(you)更新(xin)家用(yong)電(dian)器的需求就可(ke)以(yi)(yi)及時(shi)進店(dian)購買(mai)(mai),而(er)且在小(xiao)區市場附(fu)近(jin)開(kai)家用(yong)電(dian)器門店(dian),加盟(meng)商(shang)開(kai)展促(cu)銷活(huo)動時(shi),也能(neng)吸引到大量的消費者進店(dian)參(can)與,最終促(cu)成(cheng)交易。