農(nong)(nong)業(ye)(ye)是(shi)我國(guo)立(li)國(guo)之本,為(wei)推(tui)(tui)動(dong)(dong)農(nong)(nong)業(ye)(ye)現代化(hua)機(ji)(ji)械化(hua)生(sheng)產,解決農(nong)(nong)村勞動(dong)(dong)力不足(zu)的(de)問題,我國(guo)出臺了(le)(le)一(yi)系(xi)列農(nong)(nong)機(ji)(ji)支(zhi)持政(zheng)策,農(nong)(nong)機(ji)(ji)市(shi)場需求(qiu)不斷擴大,進一(yi)步帶動(dong)(dong)了(le)(le)農(nong)(nong)機(ji)(ji)行業(ye)(ye)市(shi)場的(de)發(fa)(fa)展。農(nong)(nong)機(ji)(ji)行業(ye)(ye)市(shi)場發(fa)(fa)展前(qian)景廣闊。那么(me)加盟農(nong)(nong)機(ji)(ji)生(sheng)意(yi)怎(zen)么(me)樣?隨著科技的(de)發(fa)(fa)展,農(nong)(nong)機(ji)(ji)產品技術得到了(le)(le)長(chang)足(zu)進步,方(fang)便了(le)(le)農(nong)(nong)民的(de)農(nong)(nong)業(ye)(ye)生(sheng)產作(zuo)業(ye)(ye),特(te)別是(shi)在農(nong)(nong)機(ji)(ji)購置補貼(tie)政(zheng)策的(de)推(tui)(tui)動(dong)(dong)下,農(nong)(nong)機(ji)(ji)行業(ye)(ye)市(shi)場需求(qiu)潛力較(jiao)大,投資(zi)加盟前(qian)景可觀。Maigoo小編為(wei)您整理了(le)(le)農(nong)(nong)機(ji)(ji)行業(ye)(ye)加盟代理前(qian)景分(fen)析,希望對(dui)您有(you)所幫助。
農(nong)(nong)(nong)機(ji)(ji)(ji)(ji)(ji)(ji)包括耕整機(ji)(ji)(ji)(ji)(ji)(ji)械(xie)(xie)、植保(bao)(bao)機(ji)(ji)(ji)(ji)(ji)(ji)械(xie)(xie)、動(dong)(dong)(dong)力輸送機(ji)(ji)(ji)(ji)(ji)(ji)械(xie)(xie)、收(shou)獲機(ji)(ji)(ji)(ji)(ji)(ji)械(xie)(xie)、果(guo)樹機(ji)(ji)(ji)(ji)(ji)(ji)械(xie)(xie)、棉(mian)花機(ji)(ji)(ji)(ji)(ji)(ji)械(xie)(xie)以(yi)(yi)及(ji)農(nong)(nong)(nong)機(ji)(ji)(ji)(ji)(ji)(ji)配件(jian)等各種農(nong)(nong)(nong)用(yong)(yong)機(ji)(ji)(ji)(ji)(ji)(ji)械(xie)(xie)。根(gen)據農(nong)(nong)(nong)村農(nong)(nong)(nong)業(ye)(ye)部數據顯示,截止到(dao)2020年我(wo)(wo)(wo)(wo)國(guo)(guo)(guo)(guo)農(nong)(nong)(nong)機(ji)(ji)(ji)(ji)(ji)(ji)保(bao)(bao)有量達到(dao)了(le)2.04億臺,農(nong)(nong)(nong)機(ji)(ji)(ji)(ji)(ji)(ji)行(xing)(xing)(xing)業(ye)(ye)主營(ying)業(ye)(ye)務(wu)收(shou)入達到(dao)了(le)2533.39億元。隨著(zhu)“十四五(wu)(wu)”期間(jian)進一步(bu)明確加大對(dui)農(nong)(nong)(nong)機(ji)(ji)(ji)(ji)(ji)(ji)補貼(tie)力度,我(wo)(wo)(wo)(wo)國(guo)(guo)(guo)(guo)農(nong)(nong)(nong)機(ji)(ji)(ji)(ji)(ji)(ji)行(xing)(xing)(xing)業(ye)(ye)將(jiang)得(de)到(dao)進一步(bu)發(fa)展(zhan)(zhan)。在農(nong)(nong)(nong)機(ji)(ji)(ji)(ji)(ji)(ji)購置(zhi)補貼(tie)政策(ce)的推動(dong)(dong)(dong)下,我(wo)(wo)(wo)(wo)國(guo)(guo)(guo)(guo)農(nong)(nong)(nong)機(ji)(ji)(ji)(ji)(ji)(ji)市(shi)場規模將(jiang)呈現(xian)出穩步(bu)擴大的趨(qu)勢(shi)。從我(wo)(wo)(wo)(wo)國(guo)(guo)(guo)(guo)農(nong)(nong)(nong)機(ji)(ji)(ji)(ji)(ji)(ji)行(xing)(xing)(xing)業(ye)(ye)現(xian)狀來看(kan),我(wo)(wo)(wo)(wo)國(guo)(guo)(guo)(guo)農(nong)(nong)(nong)機(ji)(ji)(ji)(ji)(ji)(ji)行(xing)(xing)(xing)業(ye)(ye)經(jing)過了(le)將(jiang)近60年的發(fa)展(zhan)(zhan),已經(jing)有了(le)一定的市(shi)場規模,但目前(qian)我(wo)(wo)(wo)(wo)國(guo)(guo)(guo)(guo)農(nong)(nong)(nong)業(ye)(ye)機(ji)(ji)(ji)(ji)(ji)(ji)綜(zong)合械(xie)(xie)率(lv)仍在60%-70%之間(jian),農(nong)(nong)(nong)機(ji)(ji)(ji)(ji)(ji)(ji)產品質量和(he)技術還(huan)存在不(bu)足,與其他(ta)發(fa)達國(guo)(guo)(guo)(guo)家競爭力還(huan)存在差距。Maigoo小(xiao)編(bian)認為未來在“十四五(wu)(wu)”農(nong)(nong)(nong)機(ji)(ji)(ji)(ji)(ji)(ji)補貼(tie)和(he)規劃下,農(nong)(nong)(nong)機(ji)(ji)(ji)(ji)(ji)(ji)行(xing)(xing)(xing)業(ye)(ye)市(shi)場規模將(jiang)得(de)到(dao)進一步(bu)擴大,特別是在農(nong)(nong)(nong)機(ji)(ji)(ji)(ji)(ji)(ji)產品競爭力方(fang)面(mian),將(jiang)會(hui)不(bu)斷加速(su)擴展(zhan)(zhan)以(yi)(yi)及(ji)應用(yong)(yong)農(nong)(nong)(nong)機(ji)(ji)(ji)(ji)(ji)(ji)新技術,農(nong)(nong)(nong)機(ji)(ji)(ji)(ji)(ji)(ji)行(xing)(xing)(xing)業(ye)(ye)競爭力將(jiang)得(de)到(dao)提升。未來在綠(lv)(lv)色環保(bao)(bao)理念的帶動(dong)(dong)(dong)下,農(nong)(nong)(nong)機(ji)(ji)(ji)(ji)(ji)(ji)行(xing)(xing)(xing)業(ye)(ye)將(jiang)向著(zhu)綠(lv)(lv)色環保(bao)(bao)、智能自動(dong)(dong)(dong)化方(fang)向發(fa)展(zhan)(zhan),未來農(nong)(nong)(nong)機(ji)(ji)(ji)(ji)(ji)(ji)行(xing)(xing)(xing)業(ye)(ye)前(qian)景一片向好。
近五(wu)年(nian)來,我(wo)國(guo)農(nong)機(ji)(ji)整體搜(sou)(sou)索(suo)指(zhi)數總體呈(cheng)現出下降(jiang)(jiang)(jiang)的趨勢(shi)。Maigoo小編認為由(you)于傳統農(nong)機(ji)(ji)市場逐漸趨向飽和(he),市場需求降(jiang)(jiang)(jiang)低,而新興農(nong)機(ji)(ji)仍(reng)處于培育(yu)研發階段,因此(ci)導(dao)致農(nong)機(ji)(ji)搜(sou)(sou)索(suo)指(zhi)數有所下降(jiang)(jiang)(jiang)。2020年(nian)由(you)于受(shou)到新冠疫情的影響,各(ge)行(xing)各(ge)業發展受(shou)到沖擊,農(nong)機(ji)(ji)行(xing)業發展也(ye)受(shou)到了影響,導(dao)致農(nong)機(ji)(ji)搜(sou)(sou)索(suo)指(zhi)數不斷下降(jiang)(jiang)(jiang)。
從百度指數農(nong)機(ji)(ji)(ji)地域分(fen)布情況來看,華(hua)東(dong)地區(qu)農(nong)機(ji)(ji)(ji)搜索(suo)(suo)量(liang)最大(da),西北(bei)地區(qu)農(nong)機(ji)(ji)(ji)搜索(suo)(suo)量(liang)較(jiao)少(shao)。Maigoo小編(bian)認為(wei)由于華(hua)東(dong)地區(qu)經濟發展(zhan)(zhan)水平較(jiao)高,且華(hua)東(dong)地區(qu)平原分(fen)布較(jiao)多,農(nong)業(ye)發展(zhan)(zhan)較(jiao)好,對(dui)農(nong)機(ji)(ji)(ji)的(de)需求較(jiao)大(da),因(yin)此華(hua)東(dong)地區(qu)的(de)消(xiao)費(fei)(fei)者(zhe)對(dui)農(nong)機(ji)(ji)(ji)關注較(jiao)大(da)。北(bei)京、上(shang)海、鄭州(zhou)(zhou)、成都以及杭州(zhou)(zhou)的(de)消(xiao)費(fei)(fei)者(zhe)對(dui)農(nong)機(ji)(ji)(ji)關注最高,其次是武漢(han)、重(zhong)慶、石家莊(zhuang)、濟南以及深(shen)圳等地區(qu)。山(shan)東(dong)、江蘇、河(he)南、廣東(dong)以及北(bei)京等地區(qu)分(fen)布著大(da)量(liang)的(de)農(nong)機(ji)(ji)(ji)科研企業(ye),有著豐富的(de)農(nong)機(ji)(ji)(ji)研發生產經驗,并(bing)有著巨大(da)的(de)農(nong)機(ji)(ji)(ji)消(xiao)費(fei)(fei)市(shi)場,因(yin)此在華(hua)東(dong)、華(hua)北(bei)地區(qu)投資(zi)加盟農(nong)機(ji)(ji)(ji)開店潛(qian)力較(jiao)大(da)。
根(gen)據(ju)(ju)數(shu)據(ju)(ju)圖表可(ke)以知道,2016-2021年我國農(nong)機(ji)行業(ye)(ye)(ye)(ye)主(zhu)(zhu)營(ying)業(ye)(ye)(ye)(ye)務(wu)收入總體呈現出(chu)下(xia)降(jiang)的(de)趨(qu)勢。2017-2020年主(zhu)(zhu)營(ying)業(ye)(ye)(ye)(ye)務(wu)收入下(xia)降(jiang)比較大。2016年農(nong)機(ji)行業(ye)(ye)(ye)(ye)主(zhu)(zhu)營(ying)業(ye)(ye)(ye)(ye)務(wu)收入達到4516.39,2020年農(nong)機(ji)主(zhu)(zhu)營(ying)業(ye)(ye)(ye)(ye)務(wu)收入達到2533.39億元。Maigoo小編認為由于(yu)近年來我國農(nong)機(ji)行業(ye)(ye)(ye)(ye)市場(chang)正(zheng)處于(yu)深度調整以及轉(zhuan)型升級階(jie)段,新興農(nong)機(ji)市場(chang)正(zheng)處于(yu)培育時期(qi),導致行業(ye)(ye)(ye)(ye)市場(chang)處于(yu)低速運行階(jie)段,行業(ye)(ye)(ye)(ye)企(qi)業(ye)(ye)(ye)(ye)主(zhu)(zhu)營(ying)業(ye)(ye)(ye)(ye)務(wu)收入下(xia)降(jiang)。2020年受(shou)到新冠疫情的(de)影(ying)響(xiang),農(nong)機(ji)行業(ye)(ye)(ye)(ye)發展受(shou)到沖(chong)擊(ji),進一步導致了農(nong)機(ji)行業(ye)(ye)(ye)(ye)主(zhu)(zhu)營(ying)業(ye)(ye)(ye)(ye)務(wu)收入下(xia)降(jiang)。
受(shou)到(dao)電(dian)(dian)商(shang)(shang)(shang)直播(bo)發展的(de)影響,各類傳統行(xing)業受(shou)到(dao)了新興短視(shi)頻(pin)以(yi)及電(dian)(dian)商(shang)(shang)(shang)直播(bo)的(de)沖(chong)擊。農(nong)機作(zuo)為(wei)傳統產(chan)業,未(wei)來(lai)仍會受(shou)到(dao)電(dian)(dian)商(shang)(shang)(shang)直播(bo)大環境的(de)影響,Maigoo小編認為(wei)未(wei)來(lai)在電(dian)(dian)商(shang)(shang)(shang)直播(bo)大環境的(de)帶動下(xia),農(nong)機行(xing)業將會緊跟電(dian)(dian)商(shang)(shang)(shang)直播(bo)潮流(liu),運用短視(shi)頻(pin)以(yi)及腳本文案進(jin)行(xing)直播(bo)銷售。在電(dian)(dian)商(shang)(shang)(shang)直播(bo)的(de)催動下(xia),農(nong)機行(xing)業得到(dao)快速(su)發展。
根據(ju)中(zhong)研網調查數據(ju)顯示,用戶(hu)購置農(nong)(nong)(nong)機(ji)產品的決策因(yin)素中(zhong),農(nong)(nong)(nong)機(ji)品牌(pai)(pai)關(guan)注度達到了(le)90.45%。Maigoo小編認為隨著消(xiao)費者品牌(pai)(pai)意識的增強,進(jin)一步推動了(le)農(nong)(nong)(nong)機(ji)行(xing)業(ye)品牌(pai)(pai)競(jing)爭力逐漸(jian)提(ti)高。在農(nong)(nong)(nong)機(ji)行(xing)業(ye)自主品牌(pai)(pai)建設的加強下,農(nong)(nong)(nong)機(ji)行(xing)業(ye)發展越發迅速(su)。
我(wo)國(guo)(guo)(guo)一(yi)(yi)直以來都是農(nong)業(ye)大國(guo)(guo)(guo),國(guo)(guo)(guo)家政(zheng)府對農(nong)業(ye)發(fa)展(zhan)(zhan)十分關注,為(wei)了(le)推(tui)動我(wo)國(guo)(guo)(guo)農(nong)業(ye)現代化機(ji)械化水平的(de)提高(gao),出(chu)臺(tai)了(le)一(yi)(yi)系列(lie)農(nong)機(ji)購置補(bu)貼(tie)政(zheng)策,進(jin)一(yi)(yi)步(bu)推(tui)動了(le)農(nong)機(ji)市(shi)場(chang)的(de)發(fa)展(zhan)(zhan)。Maigoo小(xiao)編認為(wei)隨著我(wo)國(guo)(guo)(guo)農(nong)機(ji)購置資金(jin)補(bu)貼(tie)政(zheng)策的(de)出(chu)臺(tai),農(nong)機(ji)市(shi)場(chang)景氣(qi)指數不斷提高(gao)。投資加盟農(nong)機(ji)開店在國(guo)(guo)(guo)家購置補(bu)貼(tie)政(zheng)策的(de)支(zhi)持下(xia),行業(ye)發(fa)展(zhan)(zhan)空間巨大。