寵物用品生意好做嗎？代理加盟寵物用品行業前景分析
我國寵物數量仍保持著持續增長的態勢，這為寵物用品行(xing)業(ye)(ye)的(de)(de)發展創造了新(xin)的(de)(de)商機，不少人想加盟寵(chong)(chong)物(wu)(wu)用(yong)品(pin)行(xing)業(ye)(ye)開(kai)店。那么(me)加盟寵(chong)(chong)物(wu)(wu)用(yong)品(pin)生意(yi)怎么(me)樣？隨著人們消費能力的(de)(de)提高，寵(chong)(chong)物(wu)(wu)主為寵(chong)(chong)物(wu)(wu)買單(dan)的(de)(de)能力也在不斷提升，寵(chong)(chong)物(wu)(wu)用(yong)品(pin)行(xing)業(ye)(ye)迎(ying)來發展的(de)(de)快(kuai)速階段(duan)。投(tou)資寵(chong)(chong)物(wu)(wu)用(yong)品(pin)行(xing)業(ye)(ye)前景廣闊(kuo)，潛力較大。Maigoo小(xiao)編為您整理了代理加盟寵(chong)(chong)物(wu)(wu)用(yong)品(pin)行(xing)業(ye)(ye)前景分析，希望對您有所幫助(zhu)。
寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)用(yong)(yong)(yong)(yong)(yong)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)包括寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)玩具(ju)、寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)服裝出行(xing)(xing)(xing)、寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)清潔(jie)以(yi)及(ji)為寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)日常生(sheng)活(huo)用(yong)(yong)(yong)(yong)(yong)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)。隨著(zhu)“吸貓”“擼狗”等養寵(chong)(chong)(chong)(chong)(chong)(chong)群(qun)體的(de)(de)擴大(da)，推動著(zhu)寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)用(yong)(yong)(yong)(yong)(yong)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)行(xing)(xing)(xing)業(ye)(ye)(ye)不(bu)斷(duan)(duan)細分。目(mu)前(qian)我(wo)(wo)國(guo)寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)主主要(yao)分布(bu)在(zai)一(yi)(yi)二線以(yi)及(ji)經濟水平較(jiao)(jiao)高的(de)(de)城市(shi)，這給(gei)寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)用(yong)(yong)(yong)(yong)(yong)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)行(xing)(xing)(xing)業(ye)(ye)(ye)發展提(ti)供(gong)了較(jiao)(jiao)大(da)的(de)(de)需(xu)求市(shi)場和消費市(shi)場。根據艾(ai)媒咨詢數據顯(xian)示，2021年(nian)(nian)我(wo)(wo)國(guo)寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)用(yong)(yong)(yong)(yong)(yong)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)市(shi)場規(gui)模(mo)將(jiang)突破了325.7億元，隨著(zhu)養寵(chong)(chong)(chong)(chong)(chong)(chong)規(gui)模(mo)的(de)(de)擴大(da)，以(yi)及(ji)寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)主對寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)生(sheng)活(huo)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)質的(de)(de)關注不(bu)斷(duan)(duan)加深，寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)用(yong)(yong)(yong)(yong)(yong)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)新需(xu)求層出不(bu)窮，我(wo)(wo)國(guo)寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)用(yong)(yong)(yong)(yong)(yong)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)行(xing)(xing)(xing)業(ye)(ye)(ye)市(shi)場規(gui)模(mo)不(bu)斷(duan)(duan)擴大(da)，未來(lai)到2024年(nian)(nian)，寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)用(yong)(yong)(yong)(yong)(yong)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)市(shi)場規(gui)模(mo)將(jiang)達(da)到442.7億元。寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)用(yong)(yong)(yong)(yong)(yong)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)行(xing)(xing)(xing)業(ye)(ye)(ye)前(qian)景(jing)十分廣闊，投資寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)用(yong)(yong)(yong)(yong)(yong)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)行(xing)(xing)(xing)業(ye)(ye)(ye)開店潛力(li)較(jiao)(jiao)大(da)。但從寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)用(yong)(yong)(yong)(yong)(yong)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)行(xing)(xing)(xing)業(ye)(ye)(ye)市(shi)場現(xian)狀來(lai)看(kan)，我(wo)(wo)國(guo)寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)用(yong)(yong)(yong)(yong)(yong)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)行(xing)(xing)(xing)業(ye)(ye)(ye)發展起步較(jiao)(jiao)晚(wan)，受(shou)到外資品(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)的(de)(de)沖擊(ji)打(da)壓，我(wo)(wo)國(guo)寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)用(yong)(yong)(yong)(yong)(yong)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)行(xing)(xing)(xing)業(ye)(ye)(ye)競(jing)(jing)爭(zheng)力(li)較(jiao)(jiao)低，國(guo)內寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)用(yong)(yong)(yong)(yong)(yong)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)市(shi)場被競(jing)(jing)爭(zheng)力(li)較(jiao)(jiao)高的(de)(de)外資企業(ye)(ye)(ye)所(suo)占領(ling)。由于我(wo)(wo)國(guo)寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)用(yong)(yong)(yong)(yong)(yong)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)行(xing)(xing)(xing)業(ye)(ye)(ye)缺乏完(wan)善的(de)(de)行(xing)(xing)(xing)業(ye)(ye)(ye)法(fa)律規(gui)范和市(shi)場監(jian)管，導(dao)致寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)用(yong)(yong)(yong)(yong)(yong)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)行(xing)(xing)(xing)業(ye)(ye)(ye)競(jing)(jing)爭(zheng)無序(xu)化，產(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)競(jing)(jing)爭(zheng)力(li)不(bu)足，行(xing)(xing)(xing)業(ye)(ye)(ye)健康發展受(shou)到影響。Maigoo小編認為為提(ti)高我(wo)(wo)國(guo)寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)用(yong)(yong)(yong)(yong)(yong)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)行(xing)(xing)(xing)業(ye)(ye)(ye)競(jing)(jing)爭(zheng)力(li)，行(xing)(xing)(xing)業(ye)(ye)(ye)將(jiang)會(hui)不(bu)斷(duan)(duan)開發功能性(xing)寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)用(yong)(yong)(yong)(yong)(yong)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)產(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)，提(ti)高寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)用(yong)(yong)(yong)(yong)(yong)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)的(de)(de)實用(yong)(yong)(yong)(yong)(yong)性(xing)，加強(qiang)競(jing)(jing)爭(zheng)力(li)。同(tong)時行(xing)(xing)(xing)業(ye)(ye)(ye)將(jiang)會(hui)不(bu)斷(duan)(duan)加大(da)對品(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)的(de)(de)建設(she)，相關部門也(ye)將(jiang)進一(yi)(yi)步規(gui)范對寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)用(yong)(yong)(yong)(yong)(yong)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)行(xing)(xing)(xing)業(ye)(ye)(ye)的(de)(de)管理(li)。未來(lai)寵(chong)(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)用(yong)(yong)(yong)(yong)(yong)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)行(xing)(xing)(xing)業(ye)(ye)(ye)發展空(kong)間較(jiao)(jiao)大(da)，投資前(qian)景(jing)可觀(guan)。
近(jin)五(wu)年(nian)來，我國寵(chong)(chong)(chong)(chong)(chong)(chong)物用品(pin)(pin)(pin)整體(ti)搜索(suo)(suo)(suo)指數整體(ti)呈(cheng)現出先降后升的(de)趨勢，2017-2018年(nian)寵(chong)(chong)(chong)(chong)(chong)(chong)物用品(pin)(pin)(pin)搜索(suo)(suo)(suo)指數下(xia)降幅度較大。Maigoo小編認(ren)為(wei)由于寵(chong)(chong)(chong)(chong)(chong)(chong)物用品(pin)(pin)(pin)行(xing)業(ye)(ye)的(de)競爭無序、行(xing)業(ye)(ye)管(guan)理的(de)不規范，寵(chong)(chong)(chong)(chong)(chong)(chong)物用品(pin)(pin)(pin)行(xing)業(ye)(ye)集中度不高，未形成(cheng)專業(ye)(ye)的(de)寵(chong)(chong)(chong)(chong)(chong)(chong)物用品(pin)(pin)(pin)行(xing)業(ye)(ye)市場，阻(zu)礙(ai)了寵(chong)(chong)(chong)(chong)(chong)(chong)物用品(pin)(pin)(pin)行(xing)業(ye)(ye)的(de)發(fa)展，導致寵(chong)(chong)(chong)(chong)(chong)(chong)物用品(pin)(pin)(pin)搜索(suo)(suo)(suo)指數不斷下(xia)降。2019-2021年(nian)寵(chong)(chong)(chong)(chong)(chong)(chong)物用品(pin)(pin)(pin)搜索(suo)(suo)(suo)指數有(you)所(suo)上(shang)升，應(ying)該(gai)是隨著(zhu)(zhu)電商規模的(de)擴大，寵(chong)(chong)(chong)(chong)(chong)(chong)物用品(pin)(pin)(pin)行(xing)業(ye)(ye)銷售渠道優勢明顯。在疫情之(zhi)下(xia)，寵(chong)(chong)(chong)(chong)(chong)(chong)用品(pin)(pin)(pin)行(xing)業(ye)(ye)需求(qiu)得到釋放，推動著(zhu)(zhu)寵(chong)(chong)(chong)(chong)(chong)(chong)物用品(pin)(pin)(pin)搜索(suo)(suo)(suo)指數有(you)所(suo)上(shang)升。
從百(bai)度指數(shu)寵(chong)(chong)物(wu)(wu)用(yong)品(pin)(pin)(pin)(pin)地(di)(di)(di)域分布(bu)情況來看(kan)，華(hua)東地(di)(di)(di)區(qu)(qu)寵(chong)(chong)物(wu)(wu)用(yong)品(pin)(pin)(pin)(pin)搜(sou)索量(liang)最大(da)(da)，西北(bei)地(di)(di)(di)區(qu)(qu)寵(chong)(chong)物(wu)(wu)用(yong)品(pin)(pin)(pin)(pin)搜(sou)索量(liang)較(jiao)(jiao)(jiao)少。Maigoo小(xiao)編(bian)認為(wei)目前我國養寵(chong)(chong)群體主(zhu)要在集中在一(yi)二線經(jing)濟(ji)水平較(jiao)(jiao)(jiao)高(gao)的城市，華(hua)東地(di)(di)(di)區(qu)(qu)社(she)會經(jing)濟(ji)發展水平較(jiao)(jiao)(jiao)高(gao)，寵(chong)(chong)物(wu)(wu)用(yong)品(pin)(pin)(pin)(pin)消費能力較(jiao)(jiao)(jiao)高(gao)，推動著華(hua)東地(di)(di)(di)區(qu)(qu)寵(chong)(chong)物(wu)(wu)用(yong)品(pin)(pin)(pin)(pin)搜(sou)索指數(shu)提(ti)高(gao)。重慶、廣東、江蘇、浙江、山東等地(di)(di)(di)區(qu)(qu)對寵(chong)(chong)物(wu)(wu)用(yong)品(pin)(pin)(pin)(pin)關(guan)注較(jiao)(jiao)(jiao)大(da)(da)，這與寵(chong)(chong)物(wu)(wu)用(yong)品(pin)(pin)(pin)(pin)行(xing)業(ye)企業(ye)的分布(bu)關(guan)系較(jiao)(jiao)(jiao)大(da)(da)。重慶作為(wei)全國養寵(chong)(chong)規模最大(da)(da)的五(wu)大(da)(da)城市之(zhi)一(yi)，對寵(chong)(chong)物(wu)(wu)用(yong)品(pin)(pin)(pin)(pin)的關(guan)注較(jiao)(jiao)(jiao)高(gao)。因(yin)此，在東部地(di)(di)(di)區(qu)(qu)投資寵(chong)(chong)物(wu)(wu)用(yong)品(pin)(pin)(pin)(pin)行(xing)業(ye)開店(dian)潛力較(jiao)(jiao)(jiao)大(da)(da)。
根據圖表數據顯(xian)示，2015-2020年(nian)(nian)我(wo)國寵物用(yong)(yong)品行(xing)業市(shi)場(chang)規模(mo)呈現出不(bu)斷擴(kuo)(kuo)大(da)的趨勢。2020年(nian)(nian)寵物用(yong)(yong)品行(xing)業市(shi)場(chang)規模(mo)達到(dao)了282億元。Maigoo小編(bian)認為隨著(zhu)養寵群體的擴(kuo)(kuo)大(da)，為滿足寵物主的需(xu)求(qiu)，在(zai)“它經濟”的帶(dai)動(dong)下(xia)，未來(lai)寵物用(yong)(yong)品行(xing)業市(shi)場(chang)規模(mo)將會不(bu)斷擴(kuo)(kuo)大(da)，到(dao)2024年(nian)(nian)，我(wo)國寵物用(yong)(yong)品行(xing)業市(shi)場(chang)規模(mo)將達到(dao)443.7億元。
Maigoo小編(bian)認為我國寵(chong)物用(yong)(yong)(yong)(yong)品(pin)(pin)行(xing)(xing)業(ye)發展(zhan)起(qi)步較晚(wan)，由(you)于(yu)缺(que)乏規(gui)范的管(guan)理(li)制度(du)以及市場(chang)的無序競爭，導致(zhi)我國寵(chong)物用(yong)(yong)(yong)(yong)品(pin)(pin)行(xing)(xing)業(ye)發展(zhan)受到影響。為提高寵(chong)物用(yong)(yong)(yong)(yong)品(pin)(pin)行(xing)(xing)業(ye)競爭力(li)，相(xiang)關部(bu)門將會不斷完善行(xing)(xing)業(ye)規(gui)范，進一步優(you)化管(guan)理(li)制度(du)。隨著市場(chang)管(guan)理(li)的不斷規(gui)范，投資寵(chong)物用(yong)(yong)(yong)(yong)品(pin)(pin)行(xing)(xing)業(ye)開店潛(qian)力(li)較大(da)。
根據智妍咨(zi)詢數據顯示，近年來(lai)我國寵物(wu)(wu)(wu)（犬(quan)貓）數量(liang)不斷增加(jia)(jia)，2021年我國犬(quan)貓數量(liang)達到了11235萬只。Maigoo小(xiao)編認為隨著(zhu)生活節奏的加(jia)(jia)快，消費的升級，人們對寵物(wu)(wu)(wu)的需求不斷增加(jia)(jia)，也更(geng)愿意且有能力在寵物(wu)(wu)(wu)上消費。在養寵群體(ti)擴大的推(tui)動(dong)下，寵物(wu)(wu)(wu)用品(pin)市(shi)場需求不斷增加(jia)(jia)，推(tui)動(dong)著(zhu)寵物(wu)(wu)(wu)用品(pin)行(xing)業發展。
Maigoo小編認為伴隨(sui)著養寵(chong)(chong)數量的擴(kuo)大(da)，寵(chong)(chong)物市(shi)場規模呈現出不斷擴(kuo)大(da)的趨勢，寵(chong)(chong)物市(shi)場已然成為新的經濟(ji)(ji)增長(chang)點。越(yue)來越(yue)的人(ren)注重在寵(chong)(chong)物上消費，進一步(bu)刺激了“它經濟(ji)(ji)”的興起，從(cong)主食、玩具、出行服裝(zhuang)，“它經濟(ji)(ji)”市(shi)場不斷擴(kuo)大(da)。在“它經濟(ji)(ji)”的帶動下，寵(chong)(chong)物用品行業需求不斷擴(kuo)大(da)，行業發展前(qian)景可(ke)觀。
小佩
華元寵物
多尼斯
福萊希
多格漫
霍曼
彼誕
瘋狂小狗
Catlink
有哈
