童裝市場怎么樣?童裝發展(zhan)現(xian)狀及(ji)行(xing)(xing)業前(qian)景(jing)如何?在居(ju)民消費支出(chu)能力提(ti)升、我國三胎(tai)政策放開、80后、90后等相繼進入(ru)婚育年齡(ling)階段等多重因素推動下,我國童(tong)(tong)裝(zhuang)(zhuang)(zhuang)市(shi)場(chang)零售總額將進一步增加(jia),童(tong)(tong)裝(zhuang)(zhuang)(zhuang)市(shi)場(chang)前(qian)景(jing)廣(guang)闊,通過對(dui)童(tong)(tong)裝(zhuang)(zhuang)(zhuang)行(xing)(xing)業加(jia)盟代理前(qian)景(jing)分析(xi)、行(xing)(xing)業市(shi)場(chang)規模、搜索(suo)指數趨勢、地域分布情況、行(xing)(xing)業發展(zhan)前(qian)景(jing)等方(fang)面分析(xi),可以(yi)了解到童(tong)(tong)裝(zhuang)(zhuang)(zhuang)行(xing)(xing)業現(xian)狀以(yi)及(ji)未來發展(zhan)方(fang)向(xiang)(xiang),找(zhao)到其中的商機(ji),為有意向(xiang)(xiang)加(jia)入(ru)童(tong)(tong)裝(zhuang)(zhuang)(zhuang)行(xing)(xing)業的投資者提(ti)供一定(ding)的參考。那么(me),Maigoo小編為您整(zheng)理了童(tong)(tong)裝(zhuang)(zhuang)(zhuang)行(xing)(xing)業加(jia)盟前(qian)景(jing)分析(xi),希望對(dui)您有所幫助。
童(tong)(tong)(tong)(tong)裝(zhuang)是指適(shi)(shi)合兒童(tong)(tong)(tong)(tong)穿著的服(fu)裝(zhuang),按(an)照年齡(ling)段(duan)分包括嬰兒服(fu)裝(zhuang)、幼(you)兒服(fu)裝(zhuang)、小童(tong)(tong)(tong)(tong)服(fu)裝(zhuang)、中童(tong)(tong)(tong)(tong)服(fu)裝(zhuang)、大童(tong)(tong)(tong)(tong)服(fu)裝(zhuang)等。童(tong)(tong)(tong)(tong)裝(zhuang)消費(fei)人群為兒童(tong)(tong)(tong)(tong),因而其童(tong)(tong)(tong)(tong)裝(zhuang)產品要(yao)求(qiu)相較(jiao)于成(cheng)人服(fu)裝(zhuang)更(geng)加(jia)注重安全(quan)性(xing)與舒(shu)適(shi)(shi)性(xing),童(tong)(tong)(tong)(tong)裝(zhuang)行(xing)業(ye)在產品品質與設計研發方面存在進入壁壘。隨著我(wo)(wo)國三(san)胎政策的放開,80 后、90 后優(you)(you)生優(you)(you)育觀念更(geng)強、嬰童(tong)(tong)(tong)(tong)消費(fei)不斷升(sheng)級,我(wo)(wo)國童(tong)(tong)(tong)(tong)裝(zhuang)行(xing)業(ye)仍有(you)望保持高于服(fu)裝(zhuang)總體行(xing)業(ye)景氣度,預計未來我(wo)(wo)國童(tong)(tong)(tong)(tong)裝(zhuang)行(xing)業(ye)還會(hui)保持增長。
與男裝(zhuang)、女裝(zhuang)等服裝(zhuang)品類相比(bi),我(wo)(wo)國(guo)(guo)童(tong)(tong)(tong)裝(zhuang)行(xing)業(ye)品牌化起步晚,從產(chan)業(ye)周期(qi)看,行(xing)業(ye)仍(reng)處在(zai)(zai)成(cheng)長期(qi)階段,近年來其(qi)發(fa)展迅速,占整體(ti)服裝(zhuang)市場的(de)(de)比(bi)例在(zai)(zai)逐年提(ti)升,是(shi)目前服裝(zhuang)行(xing)業(ye)極其(qi)重(zhong)要的(de)(de)增長力(li)量,尤其(qi)是(shi)近幾年該行(xing)業(ye)的(de)(de)市場規(gui)模實現了快速擴(kuo)容。隨著(zhu)我(wo)(wo)國(guo)(guo)家庭對童(tong)(tong)(tong)裝(zhuang)消費(fei)習(xi)慣的(de)(de)改(gai)變,國(guo)(guo)內專業(ye)童(tong)(tong)(tong)裝(zhuang)企業(ye)普遍于上世紀90年代中期(qi)以(yi)后開始發(fa)展。近些年來,我(wo)(wo)國(guo)(guo)的(de)(de)童(tong)(tong)(tong)裝(zhuang)消費(fei)規(gui)模不斷(duan)擴(kuo)大,且保(bao)持著(zhu)較高(gao)(gao)的(de)(de)增長率。Maigoo小編認為,在(zai)(zai)優生優育(yu)理念的(de)(de)不斷(duan)普及(ji)和強化的(de)(de)背景下(xia),我(wo)(wo)國(guo)(guo)兒童(tong)(tong)(tong)人(ren)(ren)均童(tong)(tong)(tong)裝(zhuang)消費(fei)支(zhi)(zhi)出持續上升,增速遠高(gao)(gao)于人(ren)(ren)均消費(fei)支(zhi)(zhi)出增速和人(ren)(ren)均衣著(zhu)消費(fei)支(zhi)(zhi)出增速,消費(fei)者對其(qi)支(zhi)(zhi)出意愿的(de)(de)逐漸增強勢必(bi)帶動童(tong)(tong)(tong)裝(zhuang)市場的(de)(de)快速發(fa)展。
據(ju)數據(ju)統計顯(xian)示:2015-2019年(nian)(nian)(nian),我(wo)(wo)國(guo)童(tong)(tong)裝行(xing)(xing)業(ye)(ye)(ye)市(shi)場(chang)規模(mo)呈逐年(nian)(nian)(nian)增長趨勢。2019年(nian)(nian)(nian),我(wo)(wo)國(guo)童(tong)(tong)裝行(xing)(xing)業(ye)(ye)(ye)市(shi)場(chang)規模(mo)約為2391億元,較2018年(nian)(nian)(nian)增長14.35%。2020年(nian)(nian)(nian)受疫情影響行(xing)(xing)業(ye)(ye)(ye)規模(mo)有所下降,達(da)到2292億元。Maigoo小編(bian)認為,隨著人們生(sheng)活水平的(de)(de)不斷(duan)提(ti)高,特(te)別是我(wo)(wo)國(guo)實行(xing)(xing)計劃生(sheng)育(yu)以來(lai),兒(er)童(tong)(tong)已成為家庭成員關注中心,兒(er)童(tong)(tong)的(de)(de)穿著打扮也(ye)越(yue)來(lai)越(yue)受到重視,隨之帶動(dong)了兒(er)童(tong)(tong)服(fu)裝及服(fu)飾產業(ye)(ye)(ye)的(de)(de)發展,童(tong)(tong)裝行(xing)(xing)業(ye)(ye)(ye)有著較為廣闊的(de)(de)發展前(qian)景。童(tong)(tong)裝行(xing)(xing)業(ye)(ye)(ye)市(shi)場(chang)規模(mo)為投(tou)資童(tong)(tong)裝行(xing)(xing)業(ye)(ye)(ye)的(de)(de)創業(ye)(ye)(ye)者(zhe)提(ti)供了一個參考。
解析
近五(wu)年來,童裝(zhuang)行(xing)(xing)業搜索指數(shu)呈(cheng)現下降趨勢。2016年到2020年童裝(zhuang)行(xing)(xing)業搜索指數(shu)持續下降,2017年到2019年童裝(zhuang)行(xing)(xing)業搜索指數(shu)大幅下降。據Maigoo小編了解,如(ru)今80、90后人群已(yi)形(xing)成新生(sheng)消費(fei)主(zhu)力群體,消費(fei)需(xu)求也在不斷升級,消費(fei)者更(geng)加關(guan)注商品品質、設計、格(ge)調(diao)、體驗感和(he)差異化特質等。而童裝(zhuang)行(xing)(xing)業山寨成風,同(tong)質化嚴重,無法滿(man)足消費(fei)需(xu)求,童裝(zhuang)行(xing)(xing)業關(guan)注度(du)下降。但隨(sui)著行(xing)(xing)業管控越(yue)(yue)來越(yue)(yue)嚴格(ge),童裝(zhuang)行(xing)(xing)業市(shi)場競(jing)爭加劇(ju),升級轉型已(yi)經成為大勢,童裝(zhuang)行(xing)(xing)業關(guan)注度(du)將會得到提(ti)升,童裝(zhuang)行業還有很大的(de)發展空(kong)間(jian)。
從百度指數童裝的地域分布情況來看,華東地區和華北地區的搜索量是最大的,其次是華中、華南、西南地區,東北和西北搜索量相對來說較少。廣東、河北、浙江、山東、江蘇這五個省份的消費者對童裝的關注度較高。從數據上看,我國杭州、成都、北京、重慶、上海這五個城市的童裝潛在消費市場是最大的。Maigoo小編認為,在華(hua)東地(di)區(qu)和華(hua)北(bei)地(di)區(qu)加盟童裝開店創業,是一(yi)個(ge)不錯的選擇。
2021年5月31日,中共中央(yang)政(zheng)(zheng)治局召(zhao)開會(hui)議(yi),審議(yi)《關于優(you)化生(sheng)育政(zheng)(zheng)策促進(jin)(jin)人口(kou)長(chang)期均(jun)衡發展的(de)(de)決定(ding)》并指出,為進(jin)(jin)一步(bu)優(you)化生(sheng)育政(zheng)(zheng)策,實施(shi)一對(dui)夫妻可以(yi)生(sheng)育三(san)個子女政(zheng)(zheng)策及配套(tao)支持(chi)措施(shi)。Maigoo小編預(yu)測,伴(ban)隨(sui)著(zhu)這次政(zheng)(zheng)策的(de)(de)全面實施(shi),未來新(xin)生(sheng)嬰(ying)兒(er)數量的(de)(de)增(zeng)長(chang)將保持(chi)甚(shen)至超過目前的(de)(de)增(zeng)長(chang)率。隨(sui)著(zhu)新(xin)生(sheng)嬰(ying)兒(er)數量規(gui)模的(de)(de)高速增(zeng)長(chang),我國0-16歲(sui)人口(kou)數量也(ye)將持(chi)續增(zeng)長(chang),給童(tong)裝(zhuang)市(shi)場帶來更大的(de)(de)市(shi)場空(kong)間。
Maigoo小編了解到,80%的(de)(de)(de)(de)家(jia)庭兒(er)童(tong)支(zhi)出(chu)占家(jia)庭支(zhi)出(chu)的(de)(de)(de)(de)30%-50%,嬰(ying)童(tong)消費(fei)已經(jing)(jing)成(cheng)為家(jia)庭消費(fei)的(de)(de)(de)(de)最(zui)大(da)支(zhi)出(chu)之一,此外我國城鄉居(ju)民人均可支(zhi)配收入水平不(bu)斷提(ti)高,增強的(de)(de)(de)(de)消費(fei)能力為嬰(ying)童(tong)產業的(de)(de)(de)(de)繁榮提(ti)供(gong)了保(bao)障。隨著80、90后(hou)進(jin)入婚育高峰期(qi),他們多(duo)數為獨生子女(nv),經(jing)(jing)濟成(cheng)長環境優(you)(you)越,對(dui)生活品質(zhi)要(yao)求更(geng)高,更(geng)加注重(zhong)優(you)(you)生優(you)(you)育的(de)(de)(de)(de)育兒(er)觀念,對(dui)于童(tong)裝的(de)(de)(de)(de)要(yao)求也會更(geng)多(duo)樣化(hua)。
中國的(de)城(cheng)市(shi)化(hua)(hua)(hua)率,由1998年的(de)30.4%,提高至2020年的(de)63.89%,城(cheng)市(shi)化(hua)(hua)(hua)率增長近一倍,全國人(ren)(ren)(ren)口中,居住在城(cheng)鎮(zhen)的(de)人(ren)(ren)(ren)口約為9億人(ren)(ren)(ren)。Maigoo小編了解到,城(cheng)鎮(zhen)化(hua)(hua)(hua)提速將會拉動經濟增長,城(cheng)市(shi)化(hua)(hua)(hua)進程不斷加快,個人(ren)(ren)(ren)可支配收入的(de)強勁增長,使得(de)包括(kuo)童裝消費在內的(de)中國消費品市(shi)場得(de)以迅(xun)速擴展(zhan)。