在新的市場環境下,空調行(xing)業(ye)將會向空調智(zhi)能(neng)與健康并重(zhong)轉變、線(xian)上銷售(shou)規模不斷擴(kuo)大、行(xing)業(ye)集中(zhong)(zhong)度逐(zhu)漸(jian)提升以及三四(si)線(xian)城市成為主要消費市場。Maigoo小編在文中(zhong)(zhong)整理(li)了空調行(xing)業(ye)的發(fa)展趨(qu)勢(shi),告訴您加盟(meng)代理(li)空調行(xing)業(ye)怎么樣。
隨著(zhu)氣候的(de)(de)(de)(de)異常以及消(xiao)(xiao)費水(shui)平的(de)(de)(de)(de)提高,人們對空(kong)(kong)調(diao)(diao)(diao)(diao)的(de)(de)(de)(de)需求越(yue)(yue)來越(yue)(yue)大(da),推(tui)動著(zhu)空(kong)(kong)調(diao)(diao)(diao)(diao)市(shi)(shi)場(chang)規(gui)模(mo)越(yue)(yue)來越(yue)(yue)大(da)。經過(guo)30多(duo)年的(de)(de)(de)(de)發(fa)(fa)(fa)展,我國空(kong)(kong)調(diao)(diao)(diao)(diao)行(xing)業(ye)(ye)進(jin)入到(dao)了穩定發(fa)(fa)(fa)展的(de)(de)(de)(de)階(jie)段,空(kong)(kong)調(diao)(diao)(diao)(diao)行(xing)業(ye)(ye)市(shi)(shi)場(chang)競(jing)(jing)爭(zheng)也進(jin)入到(dao)品(pin)牌(pai)競(jing)(jing)爭(zheng)的(de)(de)(de)(de)時期,品(pin)牌(pai)競(jing)(jing)爭(zheng)激烈、競(jing)(jing)爭(zheng)力(li)持續增強(qiang)。但受(shou)(shou)到(dao)2020年新冠疫情(qing)的(de)(de)(de)(de)影(ying)響,我國空(kong)(kong)調(diao)(diao)(diao)(diao)行(xing)業(ye)(ye)發(fa)(fa)(fa)展增速受(shou)(shou)到(dao)沖擊,2020年家(jia)用(yong)空(kong)(kong)調(diao)(diao)(diao)(diao)產(chan)量(liang)(liang)15062萬臺,隨著(zhu)疫情(qing)的(de)(de)(de)(de)有效控制以及房(fang)地產(chan)市(shi)(shi)場(chang)的(de)(de)(de)(de)逐漸回暖,預計(ji)在2021年我國家(jia)用(yong)空(kong)(kong)調(diao)(diao)(diao)(diao)產(chan)量(liang)(liang)將上(shang)升(sheng)(sheng)(sheng)到(dao)15616萬臺,空(kong)(kong)調(diao)(diao)(diao)(diao)產(chan)量(liang)(liang)規(gui)模(mo)將不斷(duan)(duan)擴(kuo)(kuo)大(da)。但由(you)(you)于空(kong)(kong)調(diao)(diao)(diao)(diao)行(xing)業(ye)(ye)準入門檻(jian)低(di),發(fa)(fa)(fa)展潛力(li)大(da),不少投資者(zhe)蜂擁而至,空(kong)(kong)調(diao)(diao)(diao)(diao)行(xing)業(ye)(ye)也由(you)(you)發(fa)(fa)(fa)展推(tui)廣階(jie)段進(jin)入到(dao)存(cun)量(liang)(liang)競(jing)(jing)爭(zheng)時代。為(wei)(wei)適應市(shi)(shi)場(chang)的(de)(de)(de)(de)發(fa)(fa)(fa)展,空(kong)(kong)調(diao)(diao)(diao)(diao)行(xing)業(ye)(ye)將進(jin)行(xing)轉型升(sheng)(sheng)(sheng)級(ji),加快品(pin)牌(pai)化建設、提高產(chan)品(pin)價值(zhi)。那么空(kong)(kong)調(diao)(diao)(diao)(diao)行(xing)業(ye)(ye)發(fa)(fa)(fa)展趨(qu)勢(shi)如(ru)何(he)呢?隨著(zhu)技術的(de)(de)(de)(de)發(fa)(fa)(fa)展和消(xiao)(xiao)費的(de)(de)(de)(de)升(sheng)(sheng)(sheng)級(ji),空(kong)(kong)調(diao)(diao)(diao)(diao)行(xing)業(ye)(ye)將會(hui)向(xiang)空(kong)(kong)調(diao)(diao)(diao)(diao)智能與健康并重轉變(bian)、線上(shang)銷售規(gui)模(mo)不斷(duan)(duan)擴(kuo)(kuo)大(da)、行(xing)業(ye)(ye)集中度逐漸提升(sheng)(sheng)(sheng)以及三四(si)線城市(shi)(shi)將成為(wei)(wei)主要消(xiao)(xiao)費市(shi)(shi)場(chang)。
隨著消(xiao)(xiao)費的升級(ji),智(zhi)(zhi)能(neng)化、健(jian)康(kang)化的消(xiao)(xiao)費需(xu)求(qiu)不(bu)斷擴大。在(zai)這(zhe)個(ge)背景(jing)下(xia),為滿足當代消(xiao)(xiao)費者(zhe)的需(xu)求(qiu),空(kong)(kong)調(diao)行(xing)業將加(jia)快(kuai)技術投(tou)入(ru),打造高品質的健(jian)康(kang)生活,并通(tong)過互聯(lian)網聯(lian)手(shou)智(zhi)(zhi)能(neng)家(jia)居,不(bu)斷提高消(xiao)(xiao)費者(zhe)的使用便利性。所(suo)以從空(kong)(kong)調(diao)行(xing)業發展(zhan)趨勢看(kan),為適應消(xiao)(xiao)費者(zhe)需(xu)求(qiu)的發展(zhan),未來空(kong)(kong)調(diao)行(xing)業將會智(zhi)(zhi)能(neng)與健(jian)康(kang)并重,不(bu)斷促進空(kong)(kong)調(diao)產業的發展(zhan)。
目前我國空(kong)調行(xing)業(ye)進(jin)入(ru)到(dao)了存量競(jing)爭(zheng)時代,龍(long)頭品(pin)牌(pai)優勢凸顯,在這個背景下空(kong)調行(xing)業(ye)品(pin)牌(pai)競(jing)爭(zheng)激烈。隨著空(kong)調市場需求的放緩,空(kong)調品(pin)牌(pai)逐漸由(you)價格戰開始轉向(xiang)價值戰,行(xing)業(ye)集中(zhong)度(du)得到(dao)進(jin)一步提(ti)升。
疫(yi)情之下健(jian)(jian)康消費意(yi)識得到(dao)提高,由此(ci)不斷推動著(zhu)線(xian)上銷售市場的發展。根據奧(ao)維云網(AVC)、智研(yan)咨詢數(shu)據整理顯示,2021年(nian)空調冷年(nian)線(xian)上零(ling)售量(liang)達到(dao)2418萬(wan)臺(tai),隨著(zhu)健(jian)(jian)康安全意(yi)識的提高以(yi)(yi)及線(xian)上電商(shang)購物(wu)平(ping)臺(tai)的發展,未來在城鎮(zhen)化進程加(jia)快以(yi)(yi)及房地產政策回暖(nuan)的趨勢下,我(wo)國線(xian)上銷售規模將(jiang)不斷擴大。
目前我(wo)(wo)國農(nong)村地(di)區空調(diao)普及率僅(jin)達到(dao)(dao)60%,而城(cheng)鎮居民空調(diao)保有量已經(jing)達到(dao)(dao)了(le)142.2臺/百(bai)戶,城(cheng)市(shi)(shi)(shi)空調(diao)市(shi)(shi)(shi)場(chang)逐(zhu)(zhu)漸(jian)飽和。隨著一二線(xian)城(cheng)市(shi)(shi)(shi)競爭逐(zhu)(zhu)漸(jian)飽和,三四(si)線(xian)消費市(shi)(shi)(shi)場(chang)逐(zhu)(zhu)漸(jian)擴大以及三四(si)線(xian)城(cheng)市(shi)(shi)(shi)消費水平的提高(gao),未(wei)來三四(si)線(xian)城(cheng)市(shi)(shi)(shi)將成為(wei)我(wo)(wo)國空調(diao)行業(ye)主要的消費市(shi)(shi)(shi)場(chang)。三四(si)線(xian)城(cheng)市(shi)(shi)(shi)包括農(nong)村地(di)區為(wei)空調(diao)行業(ye)的發展提供了(le)良好的市(shi)(shi)(shi)場(chang)消費環(huan)境。