隨著生活質量的提高,我國空調需求量逐漸擴大,那么加盟空調生意怎么樣?空調行業加(jia)盟(meng)前景如何呢?在我(wo)國消(xiao)費升級以及房地產市(shi)場(chang)(chang)擴(kuo)大的刺激(ji)下(xia),消(xiao)費者對空調的需求呈現出(chu)不斷(duan)擴(kuo)大的趨(qu)勢,相信未來空調市(shi)場(chang)(chang)規模也在不斷(duan)擴(kuo)大。Maigoo小編(bian)為您(nin)(nin)整(zheng)理了空調行業加(jia)盟(meng)代理前景分析,希望對您(nin)(nin)有所幫(bang)助。
空(kong)調是利(li)用人工生產(chan)的設(she)備對室(shi)內溫度(du)、濕度(du)等(deng)參數(shu)進行調節(jie)和控(kong)制的電器設(she)備。隨(sui)著需求的擴大以及技術質量的提高,空(kong)調的使用范圍逐漸擴大,由家庭(ting)領域擴大到商場、辦公樓(lou)、電影院、地鐵站等(deng)公共場所。
我(wo)(wo)(wo)國空(kong)(kong)(kong)(kong)(kong)調(diao)市場(chang)(chang)經(jing)過(guo)30多年的(de)(de)發(fa)展(zhan)(zhan),空(kong)(kong)(kong)(kong)(kong)調(diao)市場(chang)(chang)進(jin)(jin)入到了穩定發(fa)展(zhan)(zhan)的(de)(de)階段。受到城鎮(zhen)化建設進(jin)(jin)程加(jia)快的(de)(de)影響,我(wo)(wo)(wo)國城鎮(zhen)住宅(zhai)規模不斷(duan)擴(kuo)大(da),再加(jia)上(shang)氣候因(yin)素的(de)(de)影響,給空(kong)(kong)(kong)(kong)(kong)調(diao)行(xing)業(ye)的(de)(de)發(fa)展(zhan)(zhan)帶來(lai)(lai)了巨大(da)的(de)(de)推(tui)動力,推(tui)動著(zhu)空(kong)(kong)(kong)(kong)(kong)調(diao)行(xing)業(ye)市場(chang)(chang)規模的(de)(de)進(jin)(jin)一(yi)步(bu)發(fa)展(zhan)(zhan)擴(kuo)大(da)。根(gen)據相(xiang)關數據顯示(shi),隨著(zhu)房地產市場(chang)(chang)的(de)(de)回暖以及空(kong)(kong)(kong)(kong)(kong)調(diao)新(xin)增需(xu)求的(de)(de)擴(kuo)大(da),預計2021年我(wo)(wo)(wo)國空(kong)(kong)(kong)(kong)(kong)調(diao)市場(chang)(chang)零售量規模將達到5924萬臺。再加(jia)上(shang)我(wo)(wo)(wo)國消費水平的(de)(de)提高,未來(lai)(lai)我(wo)(wo)(wo)國空(kong)(kong)(kong)(kong)(kong)調(diao)需(xu)求量相(xiang)當(dang)可觀,空(kong)(kong)(kong)(kong)(kong)調(diao)行(xing)業(ye)將迎來(lai)(lai)一(yi)個高溫銷售旺(wang)季,未來(lai)(lai)空(kong)(kong)(kong)(kong)(kong)調(diao)市場(chang)(chang)將不斷(duan)擴(kuo)大(da)。
目前,我(wo)國空(kong)調市(shi)場已經逐漸(jian)進入到存量競爭階(jie)段,而在(zai)消(xiao)費(fei)升級(ji)的(de)趨勢下,未來(lai)健(jian)康生(sheng)活的(de)消(xiao)費(fei)理(li)念將(jiang)會(hui)是空(kong)調行業(ye)發展的(de)方向之一。為(wei)適應市(shi)場需求,未來(lai)空(kong)調行業(ye)將(jiang)會(hui)加快技術(shu)升級(ji),滿足消(xiao)費(fei)需求,強化品(pin)牌市(shi)場占有(you)率(lv),促進產(chan)業(ye)健(jian)康發展。
從(cong)百度指數空(kong)調(diao)地(di)(di)域分(fen)布(bu)情況來看,華東(dong)(dong)地(di)(di)區(qu)空(kong)調(diao)搜(sou)索量(liang)最(zui)(zui)大(da),東(dong)(dong)北(bei)地(di)(di)區(qu)搜(sou)索量(liang)最(zui)(zui)少,原(yuan)因應該是(shi)受(shou)到氣(qi)候影(ying)響較大(da),東(dong)(dong)北(bei)地(di)(di)區(qu)冬天由于氣(qi)候寒冷使用暖(nuan)氣(qi)比(bi)較多(duo),夏天緯度較高氣(qi)溫較低,使用空(kong)調(diao)的機(ji)會(hui)也(ye)比(bi)較少。上海、北(bei)京這兩個城(cheng)市的消費者對空(kong)調(diao)關(guan)注度最(zui)(zui)高,需求也(ye)比(bi)較大(da),因此在(zai)華東(dong)(dong)地(di)(di)區(qu)加盟代(dai)理(li)空(kong)調(diao)開店也(ye)是(shi)一個不錯的選擇(ze)。
根據圖表數據顯示,2012-2019年(nian)我國(guo)空(kong)(kong)調(diao)銷(xiao)(xiao)量總體呈(cheng)現(xian)出緩(huan)慢上(shang)升(sheng)的趨勢,但增長幅度不明(ming)顯,2019年(nian)我國(guo)空(kong)(kong)調(diao)銷(xiao)(xiao)量達到21356.5萬臺,應該是(shi)受到房地(di)產(chan)放寬(kuan)政策以(yi)及(ji)氣候因素的影響,導致市(shi)場對空(kong)(kong)調(diao)產(chan)品的需求增加。未來(lai)隨(sui)著房地(di)產(chan)市(shi)場以(yi)及(ji)消費(fei)的升(sheng)級,我國(guo)空(kong)(kong)調(diao)行業(ye)市(shi)場需求將會進(jin)一步得到釋放,銷(xiao)(xiao)量將會得到提高。
我(wo)國空(kong)(kong)調(diao)行(xing)業(ye)(ye)(ye)經(jing)過(guo)30多年的(de)(de)發展(zhan)(zhan),已經(jing)具備了一定的(de)(de)市場規模(mo)。在消費(fei)需求升級(ji)的(de)(de)趨勢下,消費(fei)者對空(kong)(kong)調(diao)新風、健康的(de)(de)需求不斷(duan)增(zeng)大。空(kong)(kong)調(diao)行(xing)業(ye)(ye)(ye)要想發展(zhan)(zhan),就需要加大技(ji)術(shu)投入滿足消費(fei)者的(de)(de)需求。因此隨著(zhu)空(kong)(kong)調(diao)制造技(ji)術(shu)的(de)(de)發展(zhan)(zhan),未來空(kong)(kong)調(diao)行(xing)業(ye)(ye)(ye)發展(zhan)(zhan)空(kong)(kong)間很(hen)大,空(kong)(kong)調(diao)行(xing)業(ye)(ye)(ye)技(ji)術(shu)的(de)(de)提高也推(tui)動著(zhu)空(kong)(kong)調(diao)行(xing)業(ye)(ye)(ye)的(de)(de)發展(zhan)(zhan)。
隨著(zhu)空(kong)(kong)(kong)調(diao)(diao)市(shi)(shi)場(chang)在(zai)一二線城市(shi)(shi)逐漸飽和,空(kong)(kong)(kong)調(diao)(diao)市(shi)(shi)場(chang)競(jing)爭加劇,空(kong)(kong)(kong)調(diao)(diao)企業開始將目(mu)光(guang)放在(zai)具有(you)巨大需求和發展空(kong)(kong)(kong)間(jian)的(de)三四線地(di)區(qu)。根據相關數據顯示,目(mu)前我國城市(shi)(shi)地(di)區(qu)空(kong)(kong)(kong)調(diao)(diao)擁(yong)有(you)量(liang)達到92%,而農村(cun)地(di)區(qu)空(kong)(kong)(kong)調(diao)(diao)擁(yong)有(you)量(liang)還僅有(you)45%,所以(yi)為擴大空(kong)(kong)(kong)調(diao)(diao)市(shi)(shi)場(chang)利潤,三四線地(di)區(qu)將會成為主要的(de)消費市(shi)(shi)場(chang),這(zhe)也為空(kong)(kong)(kong)調(diao)(diao)行業的(de)發展提供了動力。
在科技發展以及消費(fei)升級的(de)(de)趨(qu)勢下,空(kong)(kong)(kong)調(diao)行(xing)(xing)(xing)業智能(neng)化趨(qu)勢越來越明顯(xian),相(xiang)對于(yu)傳統(tong)的(de)(de)遙控空(kong)(kong)(kong)調(diao),消費(fei)者更喜歡具有(you)智能(neng)化、便利性的(de)(de)空(kong)(kong)(kong)調(diao)產(chan)品。因此(ci)隨著智能(neng)化需(xu)求(qiu)的(de)(de)不(bu)斷擴大(da),未(wei)來空(kong)(kong)(kong)調(diao)行(xing)(xing)(xing)業的(de)(de)智能(neng)化需(xu)求(qiu)將會(hui)進一步擴大(da),也不(bu)斷推動著空(kong)(kong)(kong)調(diao)行(xing)(xing)(xing)業的(de)(de)發展。