電動車開(kai)(kai)店(dian)(dian)如何選址?考(kao)察地形地勢(shi)、考(kao)察周邊人(ren)流(liu)量,門店(dian)(dian)檔次與(yu)小區定(ding)位相符是電(dian)(dian)動車(che)開(kai)(kai)店(dian)(dian)選址的技巧。接(jie)下(xia)來請跟Maigoo小編(bian)一起(qi)詳細了解(jie)電(dian)(dian)動車(che)開(kai)(kai)店(dian)(dian)的選址方(fang)(fang)法,看看電(dian)(dian)動車(che)專賣店(dian)(dian)適合開(kai)(kai)在什么地方(fang)(fang)。
加盟商在(zai)(zai)開電(dian)動(dong)車(che)選(xuan)址時需(xu)要(yao)考察地(di)形地(di)勢,電(dian)動(dong)車(che)具有一(yi)定的體(ti)積和重(zhong)量(liang),在(zai)(zai)運(yun)(yun)輸時也(ye)需(xu)要(yao)一(yi)定的人(ren)力和物力,如果(guo)將電(dian)動(dong)車(che)門(men)店(dian)開在(zai)(zai)地(di)勢較高(gao)、路面太(tai)(tai)(tai)陡的位置就會不利于電(dian)動(dong)車(che)的運(yun)(yun)輸,增加運(yun)(yun)輸成本。地(di)勢太(tai)(tai)(tai)低也(ye)會在(zai)(zai)內澇時損壞電(dian)動(dong)車(che)產品。因此(ci)Maigoo小編(bian)建議在(zai)(zai)開電(dian)動(dong)車(che)門(men)店(dian)選(xuan)址時一(yi)定要(yao)注意考察地(di)形地(di)勢問題,避免選(xuan)擇一(yi)些地(di)勢太(tai)(tai)(tai)高(gao)或(huo)是(shi)太(tai)(tai)(tai)低的門(men)店(dian)店(dian)址。
Maigoo小(xiao)編認為加盟商開電動(dong)車門店(dian)(dian)(dian)選(xuan)址(zhi)時(shi)還需要考察周(zhou)邊(bian)人(ren)流量,電動(dong)車是銷售給消費者(zhe)駕駛的(de)(de),如果電動(dong)車門店(dian)(dian)(dian)周(zhou)邊(bian)沒有消費者(zhe)過往進(jin)店(dian)(dian)(dian),那么要將(jiang)電動(dong)車銷售給誰呢?因此在(zai)(zai)選(xuan)擇(ze)店(dian)(dian)(dian)址(zhi)時(shi)最(zui)(zui)好考察一下周(zhou)邊(bian)的(de)(de)人(ren)流量情況,必要時(shi)在(zai)(zai)特定的(de)(de)時(shi)間(jian)(jian)內進(jin)行人(ren)流量統計(ji),這樣才(cai)(cai)能(neng)知道哪(na)一個時(shi)間(jian)(jian)段內人(ren)流量客流量最(zui)(zui)多,才(cai)(cai)能(neng)找(zhao)到客源(yuan),才(cai)(cai)能(neng)根據人(ren)流量情況做出合適的(de)(de)營銷策略。
一般來說小(xiao)區(qu)店(dian)(dian)鋪是(shi)(shi)最(zui)適(shi)合電(dian)(dian)動車門(men)店(dian)(dian)選址(zhi)的(de)地方,但是(shi)(shi)一些(xie)高檔(dang)小(xiao)區(qu)是(shi)(shi)不(bu)適(shi)合電(dian)(dian)動車門(men)店(dian)(dian)選址(zhi)的(de)。高檔(dang)小(xiao)區(qu)的(de)消費(fei)水(shui)平比(bi)較高,這類型的(de)消費(fei)者在(zai)出行時通常會選擇汽車這類出行工具(ju),如果將(jiang)電(dian)(dian)動車門(men)店(dian)(dian)開在(zai)高檔(dang)小(xiao)區(qu)周邊(bian),那(nei)么顯而易(yi)見電(dian)(dian)動車門(men)店(dian)(dian)將(jiang)不(bu)會有更大的(de)收益。因此Maigoo小(xiao)編(bian)認為在(zai)選址(zhi)時一定要注重門(men)店(dian)(dian)檔(dang)次(ci)與小(xiao)區(qu)定位相符。
臨街(jie)店(dian)鋪(pu)有著一個最(zui)大的(de)優勢就是(shi)人流量(liang)、客(ke)(ke)流量(liang)大,如(ru)果將(jiang)電動車(che)專賣店(dian)開(kai)在(zai)臨街(jie)店(dian)鋪(pu)就能迅速吸引到過往消費(fei)者的(de)注意力,憑(ping)借強大的(de)人流量(liang)、客(ke)(ke)流量(liang)優勢達到提高(gao)營業額(e)的(de)目(mu)的(de)。因此Maigoo小編認(ren)為(wei)臨街(jie)店(dian)鋪(pu)是(shi)最(zui)適合(he)電動車(che)專賣店(dian)開(kai)店(dian)選址的(de)地方(fang)。
電(dian)動(dong)車專(zhuan)賣店(dian)(dian)可以開在(zai)小(xiao)(xiao)區周邊店(dian)(dian)鋪,小(xiao)(xiao)區周邊店(dian)(dian)鋪有著穩定的潛在(zai)消費群體基(ji)礎,將專(zhuan)賣店(dian)(dian)開在(zai)小(xiao)(xiao)區周邊店(dian)(dian)鋪,消費者在(zai)進門出門都會注意到電(dian)動(dong)車專(zhuan)賣店(dian)(dian),在(zai)消費者有購買電(dian)動(dong)車需求時就會直接(jie)走(zou)進加(jia)盟商的門店(dian)(dian)。
Maigoo小(xiao)編(bian)建議加(jia)盟商(shang)可(ke)以將(jiang)電(dian)(dian)動(dong)(dong)(dong)(dong)車(che)專(zhuan)(zhuan)賣(mai)店(dian)開在(zai)專(zhuan)(zhuan)業(ye)的(de)電(dian)(dian)動(dong)(dong)(dong)(dong)車(che)市(shi)場(chang)(chang)(chang)里,電(dian)(dian)動(dong)(dong)(dong)(dong)車(che)市(shi)場(chang)(chang)(chang)產品(pin)集聚(ju)(ju)性強,將(jiang)電(dian)(dian)動(dong)(dong)(dong)(dong)車(che)專(zhuan)(zhuan)賣(mai)店(dian)開在(zai)專(zhuan)(zhuan)業(ye)市(shi)場(chang)(chang)(chang)中們(men)可(ke)以利用(yong)強大的(de)集聚(ju)(ju)性吸引目標消費(fei)者(zhe),減輕宣傳電(dian)(dian)動(dong)(dong)(dong)(dong)車(che)門(men)店(dian)的(de)成本支出。但需要注意的(de)是(shi)(shi)將(jiang)電(dian)(dian)動(dong)(dong)(dong)(dong)車(che)專(zhuan)(zhuan)賣(mai)店(dian)開在(zai)專(zhuan)(zhuan)業(ye)電(dian)(dian)動(dong)(dong)(dong)(dong)車(che)市(shi)場(chang)(chang)(chang)絕(jue)對不(bu)能選擇靠近市(shi)場(chang)(chang)(chang)門(men)口(kou)的(de)第一(yi)家或是(shi)(shi)遠(yuan)離市(shi)場(chang)(chang)(chang)門(men)口(kou)的(de)最后一(yi)家店(dian)鋪,這(zhe)兩(liang)個位置都不(bu)容易(yi)被消費(fei)者(zhe)關注到,不(bu)利于電(dian)(dian)動(dong)(dong)(dong)(dong)車(che)專(zhuan)(zhuan)賣(mai)店(dian)的(de)發展(zhan)。