2020年的大幕已經拉開，不少廚電從業者也開始了新年的戰略部署，意欲快人一步搶占市場高地。不過，在這之前，我們有必要對廚電行業的發展趨勢進行一個基本的了解。廚電行業前十年的發展無疑是黃金時代，在有利可圖的驅動下，大大小小的企業都進入這一市場，造成了整個廚電行業標準雜亂，品牌眾多。而廚電行業本身的一線品牌長久以來也無法形成寡頭格局，眾多全品類家電巨頭更是因為精力問題無心插足這一領域。但在供給側改革(ge)的國家政策與消費升級(ji)浪潮下，廚電市場(chang)迎來了新一輪的轉型升級(ji)大潮。
廚房電器發展現狀：
近年來，家電行業整體進入遲緩期，但廚電卻“一枝獨秀”持續增長。廚房電器在現代廚房生活中是必不可少的，隨著人們生活水平的提高和消費理念的轉變，人們越發追求高品質的家居生活，對于廚電的要求越來越高。如今市場上的廚電品牌越來越多，標準不統一，讓人眼花繚亂。而2019年，廚電(dian)行(xing)業的大企(qi)業(ye)清場，小企(qi)業(ye)出局將會是主旋律。眾多優(you)質(zhi)的家(jia)電企(qi)業(ye)必(bi)將集(ji)中精銳力(li)量(liang)對廚電行業(ye)進行優(you)勝劣汰的洗(xi)禮和(he)大規模兼并(bing)重組(zu)，將“群雄割據”進入“勝者為王”的開端(duan)。
電商(shang)這幾年在(zai)(zai)中(zhong)國的發展，完全可以(yi)用蓬(peng)勃(bo)來形容(rong)。廚(chu)電企業也(ye)努力(li)搭(da)上這趟順風車，電商(shang)其(qi)最大(da)(da)的魅(mei)力(li)在(zai)(zai)于，消費者可以(yi)得到更優(you)惠的價格，以(yi)及足不出戶的購物體驗；而企業則可以(yi)省(sheng)去中(zhong)間渠道的很多(duo)成本。但就廚(chu)電這類大(da)(da)件產品(pin)而言，一(yi)些(xie)諸如物流難、售后麻(ma)煩、貨品(pin)安(an)全等(deng)問(wen)題，卻也(ye)一(yi)直(zhi)被(bei)消費者所詬病。
互(hu)(hu)聯網之風(feng)席卷全球，廚電(dian)企業順應大流，踏上“智(zhi)能”之路(lu)。智(zhi)能化是(shi)廚電(dian)未來發展的(de)趨勢，下一個(ge)風(feng)口。互(hu)(hu)聯多種廚房電(dian)器，實(shi)現產品(pin)與(yu)(yu)產品(pin)、產品(pin)與(yu)(yu)用(yong)戶間的(de)交互(hu)(hu)。同時，可以在統(tong)一的(de)觸摸屏(ping)和手機的(de)集成控制(zhi)下，隨(sui)意操控任(ren)意廚電(dian)，遠程查看廚房空氣狀(zhuang)況(kuang)和燃氣安全狀(zhuang)態，將傳統(tong)廚房打(da)造了(le)成了(le)互(hu)(hu)聯互(hu)(hu)通的(de)智(zhi)慧廚房。
在廚電旺(wang)盛的(de)市場需求背后，行(xing)業也(ye)遇到了大家電共同的(de)困難：鋁、鐵皮、鋼(gang)板、不(bu)(bu)銹鋼(gang)、玻璃、紙箱等原(yuan)材料出現大范(fan)圍漲價(jia)，廠家的(de)制造(zao)成本也(ye)隨之(zhi)增高，最(zui)終不(bu)(bu)得不(bu)(bu)通過(guo)產(chan)品(pin)漲價(jia)來緩解壓(ya)力。但在市場競(jing)爭和發改委的(de)監督下，產(chan)品(pin)價(jia)格漲勢不(bu)(bu)會(hui)持續，廚衛行(xing)業整(zheng)體趨勢依然被業內(nei)專(zhuan)家看好。
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20.25%（360家） |
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8.32%（148家） |
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22.38%（398家） |
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2.47%（44家） |
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2.92%（52家） |
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2.81%（50家） |
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14.96%（266家） |
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25.76%（458家） |
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7.59%（135家） |
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0.11%（2家） |
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0.17%（3家） |
0.51%（9家） |
2021年網(wang)(wang)(wang)(wang)站數據庫共收(shou)(shou)錄(lu)網(wang)(wang)(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)1778家(jia)(jia)(jia)(jia)，其中品(pin)牌(pai)特許(xu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)的網(wang)(wang)(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)占總比最多(duo)(duo)，達到(dao)458家(jia)(jia)(jia)(jia)，其次為(wei)(wei)(wei)(wei)京東(dong)旗艦(jian)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)，收(shou)(shou)錄(lu)網(wang)(wang)(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)(wei)398家(jia)(jia)(jia)(jia)，品(pin)牌(pai)旗艦(jian)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)收(shou)(shou)錄(lu)網(wang)(wang)(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)(wei)360家(jia)(jia)(jia)(jia)，小品(pin)牌(pai)網(wang)(wang)(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)收(shou)(shou)錄(lu)網(wang)(wang)(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)(wei)266家(jia)(jia)(jia)(jia)，京東(dong)自營店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)收(shou)(shou)錄(lu)網(wang)(wang)(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)(wei)148家(jia)(jia)(jia)(jia)，京東(dong)特許(xu)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)收(shou)(shou)錄(lu)網(wang)(wang)(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)(wei)135家(jia)(jia)(jia)(jia)，蘇寧自營店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)收(shou)(shou)錄(lu)網(wang)(wang)(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)(wei)52家(jia)(jia)(jia)(jia)，蘇寧旗艦(jian)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)收(shou)(shou)錄(lu)網(wang)(wang)(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)(wei)50家(jia)(jia)(jia)(jia)，拼(pin)多(duo)(duo)多(duo)(duo)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)鋪(pu)收(shou)(shou)錄(lu)網(wang)(wang)(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)(wei)44家(jia)(jia)(jia)(jia)，企業店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)鋪(pu)收(shou)(shou)錄(lu)網(wang)(wang)(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)(wei)9家(jia)(jia)(jia)(jia)，品(pin)牌(pai)商城(cheng)收(shou)(shou)錄(lu)網(wang)(wang)(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)(wei)3家(jia)(jia)(jia)(jia)，唯品(pin)會店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)鋪(pu)收(shou)(shou)錄(lu)網(wang)(wang)(wang)(wang)店(dian)(dian)(dian)(dian)(dian)(dian)(dian)(dian)為(wei)(wei)(wei)(wei)2家(jia)(jia)(jia)(jia)。
小編認為，廚(chu)電(dian)(dian)行業的(de)(de)前景，相信沒有人會懷疑。整個家(jia)電(dian)(dian)行業萎靡不振、持續下(xia)行之際(ji)，廚(chu)電(dian)(dian)行業卻意外頻頻傳出利好，呈現出一路逆(ni)勢上揚的(de)(de)發展態勢。在這種大環境下(xia)，放任自(zi)由的(de)(de)廚(chu)電(dian)(dian)市場必將迎來(lai)拐點；標準(zhun)的(de)(de)提高、技術的(de)(de)革(ge)新(xin)，產(chan)品的(de)(de)迭代將會不斷提速(su)，把握(wo)住行業趨勢，有實力推動這一波的(de)(de)潮流的(de)(de)企業借(jie)助互聯網電(dian)(dian)商之道(dao)將會慢慢站(zhan)穩腳跟(gen)并脫穎(ying)而出，圍(wei)繞消費(fei)者的(de)(de)需求，設(she)計出滿足消費(fei)者個性化需求的(de)(de)產(chan)品。
方太
老板電器
西門子
萬和
海爾
萬家樂
森歌
潮邦
帥康
德意
