隨著我國居民收入水平的提高,在城鎮化進程加快的推動下,消費者對廚房電器的需求不斷擴大,呈現出個性化、定制化以及智能化的消費需求,不斷推動著廚房電器行(xing)業(ye)的(de)發展。那(nei)么你(ni)知道廚(chu)房(fang)(fang)電器行(xing)業(ye)搜索指數(shu)趨勢(shi)如何嗎?Maigoo小(xiao)編在文(wen)中整理和解析(xi)廚(chu)房(fang)(fang)電器行(xing)業(ye)搜索指數(shu)趨勢(shi),希望對您(nin)有所幫助(zhu)。
廚(chu)(chu)(chu)(chu)(chu)房(fang)(fang)電(dian)(dian)器(qi)包(bao)括冰箱(xiang)、燃(ran)氣灶、集(ji)成灶、烤(kao)箱(xiang)、抽油煙機等(deng)電(dian)(dian)器(qi)產品,可分為普通嵌(qian)入(ru)式(shi)廚(chu)(chu)(chu)(chu)(chu)房(fang)(fang)電(dian)(dian)器(qi)、獨立式(shi)廚(chu)(chu)(chu)(chu)(chu)房(fang)(fang)電(dian)(dian)器(qi)以(yi)及(ji)全嵌(qian)入(ru)式(shi)廚(chu)(chu)(chu)(chu)(chu)房(fang)(fang)電(dian)(dian)器(qi)。廚(chu)(chu)(chu)(chu)(chu)房(fang)(fang)電(dian)(dian)器(qi)行業受到(dao)房(fang)(fang)地產行業政策以(yi)及(ji)市場需求的影響,近年來廚(chu)(chu)(chu)(chu)(chu)房(fang)(fang)電(dian)(dian)器(qi)行業發展增(zeng)速有所放(fang)緩。
根(gen)據中怡康、首創證券數據顯示,2020年我國(guo)(guo)(guo)廚房(fang)(fang)電(dian)(dian)(dian)器(qi)(qi)(qi)市(shi)場零(ling)售(shou)(shou)(shou)規模達到了1114億元,Maigoo小(xiao)編認為隨(sui)著(zhu)我國(guo)(guo)(guo)居民廚電(dian)(dian)(dian)健康消費理念的(de)(de)(de)增強,以及消費水平的(de)(de)(de)提(ti)(ti)高,我國(guo)(guo)(guo)廚房(fang)(fang)電(dian)(dian)(dian)器(qi)(qi)(qi)行業(ye)仍保持著(zhu)增長的(de)(de)(de)趨勢。特別(bie)是在電(dian)(dian)(dian)商(shang)直播(bo)銷(xiao)售(shou)(shou)(shou)發展(zhan)(zhan)的(de)(de)(de)推動下,未來廚房(fang)(fang)電(dian)(dian)(dian)器(qi)(qi)(qi)行業(ye)規模將(jiang)會進(jin)一步(bu)擴大。但由于我國(guo)(guo)(guo)廚房(fang)(fang)電(dian)(dian)(dian)器(qi)(qi)(qi)行業(ye)生產面臨著(zhu)原(yuan)材料(liao)漲價(jia)、制作(zuo)成本提(ti)(ti)高的(de)(de)(de)困境,又從(cong)廚房(fang)(fang)電(dian)(dian)(dian)器(qi)(qi)(qi)增量(liang)競(jing)爭向(xiang)存(cun)量(liang)競(jing)爭的(de)(de)(de)轉(zhuan)變下,我國(guo)(guo)(guo)廚房(fang)(fang)電(dian)(dian)(dian)器(qi)(qi)(qi)市(shi)場競(jing)爭加(jia)劇,廚房(fang)(fang)電(dian)(dian)(dian)器(qi)(qi)(qi)行業(ye)發展(zhan)(zhan)面臨著(zhu)困難。隨(sui)著(zhu)我國(guo)(guo)(guo)用戶需(xu)求的(de)(de)(de)變化(hua)、電(dian)(dian)(dian)商(shang)直播(bo)銷(xiao)售(shou)(shou)(shou)的(de)(de)(de)發展(zhan)(zhan)以及人工智能技術(shu)的(de)(de)(de)進(jin)步(bu),未來我國(guo)(guo)(guo)廚房(fang)(fang)電(dian)(dian)(dian)器(qi)(qi)(qi)行業(ye)將(jiang)會迎來前所未有的(de)(de)(de)發展(zhan)(zhan)機遇。