隨著疫情之下旅游市場的恢復,酒店行業得到較快的(de)復蘇。不(bu)少投(tou)資(zi)者十分看好酒(jiu)(jiu)(jiu)店(dian)(dian)行業,都(dou)想(xiang)投(tou)資(zi)經營(ying)(ying)(ying)(ying)一家酒(jiu)(jiu)(jiu)店(dian)(dian)。那么酒(jiu)(jiu)(jiu)店(dian)(dian)開店(dian)(dian)要如(ru)何(he)經營(ying)(ying)(ying)(ying)呢(ni)?在(zai)開店(dian)(dian)時,需要重視酒(jiu)(jiu)(jiu)店(dian)(dian)OTA運(yun)營(ying)(ying)(ying)(ying)、做好酒(jiu)(jiu)(jiu)店(dian)(dian)精(jing)細(xi)化管理、注(zhu)重酒(jiu)(jiu)(jiu)店(dian)(dian)精(jing)準營(ying)(ying)(ying)(ying)銷宣傳。接(jie)下來(lai)請(qing)跟Maigoo小編一起詳細(xi)了解酒(jiu)(jiu)(jiu)店(dian)(dian)三大經營(ying)(ying)(ying)(ying)技(ji)巧吧,希(xi)望對(dui)您(nin)有所(suo)幫助。
酒(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)行業上(shang)游包括食品制(zhi)造(zao)業、裝修設計業、建筑施工業、OTA在線(xian)旅(lv)行社、酒(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)用品等行業,中游則(ze)是(shi)包括酒(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)在內的(de)各種類型酒(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)以及酒(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)管(guan)理集團(tuan),下(xia)游產業主要是(shi)以旅(lv)游、出差、婚慶等為主的(de)終端消費(fei)者(zhe)(zhe)。從酒(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)行業產業鏈來看,酒(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)行業產業鏈關系密切、聯系較深。受到三公消費(fei)限制(zhi)以及宏(hong)觀(guan)經濟放(fang)緩的(de)影響(xiang),我國(guo)酒(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)數量總(zong)體呈現下(xia)降(jiang)趨勢,特(te)別是(shi)在新冠疫情(qing)(qing)的(de)沖擊下(xia),酒(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)入住率下(xia)滑嚴重(zhong)。隨著疫情(qing)(qing)的(de)有效控制(zhi),酒(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)行業得到復蘇,那么在這個背景下(xia)如何經營(ying)好(hao)酒(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)呢(ni)?Maigoo小編認(ren)為在開(kai)酒(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)時,還需要重(zhong)視酒(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)OTA運營(ying)、做好(hao)酒(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)精細(xi)化管(guan)理、注重(zhong)酒(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)精準營(ying)銷宣傳。通過(guo)掌握酒(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)經營(ying)技巧,可(ke)以吸引到更多的(de)消費(fei)者(zhe)(zhe)前來訂購(gou)酒(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)產品。
現如今(jin)酒(jiu)(jiu)店(dian)(dian)很多(duo)訂單都是(shi)從OTA業(ye)務中獲(huo)得,因(yin)此(ci)為了更好(hao)的(de)經(jing)營好(hao)酒(jiu)(jiu)店(dian)(dian),獲(huo)得更多(duo)的(de)入住(zhu)訂單,Maigoo小編(bian)建議加(jia)盟商(shang)需要重視(shi)酒(jiu)(jiu)店(dian)(dian)OTA運營。在運營OTA時(shi),酒(jiu)(jiu)店(dian)(dian)管理人(ren)員需要將(jiang)酒(jiu)(jiu)店(dian)(dian)的(de)房型、價(jia)格、地(di)址、電話以及(ji)房間剩余數量以及(ji)圖片(pian)等信息上傳完整,方便客人(ren)及(ji)時(shi)了解到自(zi)己需要的(de)房間信息。同時(shi),還需要及(ji)時(shi)回(hui)復(fu)線(xian)上信息,進行訂單處(chu)理,并且利用OTA平臺推出(chu)各(ge)種酒(jiu)(jiu)店(dian)(dian)營銷活動,刺激消費(fei)。
Maigoo小編認為加盟(meng)商(shang)要想經營管理好(hao)一家酒店(dian),那么(me)在(zai)日常(chang)的(de)管理中(zhong),就需要做到(dao)精細化管理。例如(ru)為了防止出現突然停電導致電梯等(deng)(deng)機(ji)(ji)器不運轉,以(yi)及客人(ren)用電問題無法解決(jue)等(deng)(deng)問題,酒店(dian)應該(gai)(gai)在(zai)日常(chang)中(zhong)備(bei)好(hao)發電機(ji)(ji),加強對機(ji)(ji)器設(she)備(bei)的(de)日常(chang)維護(hu)。酒店(dian)員工還需要注(zhu)重(zhong)節約成本,避免(mian)過度(du)浪費(fei)資源(yuan)。同時,在(zai)對客人(ren)進行服(fu)(fu)務(wu)時,應該(gai)(gai)詳細記錄客人(ren)的(de)需求(qiu),為客人(ren)提(ti)供優質(zhi)的(de)服(fu)(fu)務(wu)。酒店(dian)精細化管理做到(dao)位(wei)了,經營成本才會(hui)降低,消費(fei)者對酒店(dian)的(de)評價(jia)才會(hui)高。
酒店(dian)(dian)(dian)營(ying)銷是經營(ying)酒店(dian)(dian)(dian)的(de)關鍵。Maigoo小編(bian)認為加盟商(shang)需要注重酒店(dian)(dian)(dian)的(de)精準營(ying)銷宣傳(chuan)(chuan),及時做好酒店(dian)(dian)(dian)的(de)宣傳(chuan)(chuan)推(tui)廣(guang)工作,才能(neng)將(jiang)合適的(de)酒店(dian)(dian)(dian)產品(pin)推(tui)送給目標消費者(zhe)。因此(ci),加盟商(shang)需要利(li)用線上平臺流量大(da)、受眾廣(guang)的(de)優勢(shi)建立酒店(dian)(dian)(dian)的(de)短視(shi)頻賬號,對酒店(dian)(dian)(dian)環境、服務(wu)、以及房間等方面進(jin)行宣傳(chuan)(chuan),增大(da)曝光率,實現增粉,增加粉絲黏性(xing)。同時,還可以利(li)用微信朋友圈廣(guang)告進(jin)行精準營(ying)銷,收(shou)獲訂(ding)單。