隨著疫情之下旅游市場的恢復,酒店行業(ye)得(de)到較快的復(fu)蘇。不少(shao)投資(zi)者十(shi)分看好酒(jiu)店(dian)(dian)行業(ye),都想投資(zi)經(jing)(jing)營一(yi)家(jia)酒(jiu)店(dian)(dian)。那(nei)么酒(jiu)店(dian)(dian)開店(dian)(dian)要如(ru)何經(jing)(jing)營呢?在開店(dian)(dian)時,需要重視酒(jiu)店(dian)(dian)OTA運營、做好酒(jiu)店(dian)(dian)精(jing)細化管理、注重酒(jiu)店(dian)(dian)精(jing)準營銷宣傳。接下來請(qing)跟Maigoo小編一(yi)起詳細了解(jie)酒(jiu)店(dian)(dian)三大經(jing)(jing)營技(ji)巧(qiao)吧,希望對您有(you)所幫助。
酒(jiu)店(dian)(dian)行(xing)業(ye)上游(you)包括食(shi)品(pin)制造業(ye)、裝修設計業(ye)、建筑施工業(ye)、OTA在(zai)線旅行(xing)社、酒(jiu)店(dian)(dian)用品(pin)等(deng)行(xing)業(ye),中游(you)則是(shi)包括酒(jiu)店(dian)(dian)在(zai)內的各種類型(xing)酒(jiu)店(dian)(dian)以(yi)及酒(jiu)店(dian)(dian)管理(li)集團,下(xia)(xia)(xia)游(you)產(chan)業(ye)主(zhu)要(yao)是(shi)以(yi)旅游(you)、出差、婚慶等(deng)為(wei)主(zhu)的終(zhong)端消費者。從酒(jiu)店(dian)(dian)行(xing)業(ye)產(chan)業(ye)鏈(lian)來看,酒(jiu)店(dian)(dian)行(xing)業(ye)產(chan)業(ye)鏈(lian)關(guan)系密切(qie)、聯(lian)系較深(shen)。受到(dao)三公消費限(xian)制以(yi)及宏觀經濟(ji)放緩的影響(xiang),我國(guo)酒(jiu)店(dian)(dian)數量總(zong)體(ti)呈現下(xia)(xia)(xia)降(jiang)趨勢,特別是(shi)在(zai)新冠疫(yi)情的沖擊下(xia)(xia)(xia),酒(jiu)店(dian)(dian)入(ru)住(zhu)率下(xia)(xia)(xia)滑嚴重。隨著疫(yi)情的有(you)效控制,酒(jiu)店(dian)(dian)行(xing)業(ye)得到(dao)復(fu)蘇,那么在(zai)這個(ge)背景(jing)下(xia)(xia)(xia)如(ru)何經營好(hao)酒(jiu)店(dian)(dian)呢?Maigoo小編認為(wei)在(zai)開酒(jiu)店(dian)(dian)時,還(huan)需要(yao)重視酒(jiu)店(dian)(dian)OTA運營、做好(hao)酒(jiu)店(dian)(dian)精(jing)細化管理(li)、注重酒(jiu)店(dian)(dian)精(jing)準營銷宣傳。通過掌(zhang)握酒(jiu)店(dian)(dian)經營技(ji)巧,可以(yi)吸引到(dao)更多(duo)的消費者前來訂購(gou)酒(jiu)店(dian)(dian)產(chan)品(pin)。
現如(ru)今(jin)酒店(dian)很多(duo)訂單(dan)都是從OTA業務中獲得,因(yin)此為了更好的經營(ying)(ying)(ying)好酒店(dian),獲得更多(duo)的入住(zhu)訂單(dan),Maigoo小編建議加盟商(shang)需(xu)(xu)要(yao)重視酒店(dian)OTA運(yun)營(ying)(ying)(ying)。在運(yun)營(ying)(ying)(ying)OTA時,酒店(dian)管理人員需(xu)(xu)要(yao)將(jiang)酒店(dian)的房型、價格、地址、電話以(yi)及房間(jian)(jian)剩余數量以(yi)及圖片等信(xin)息上傳完整(zheng),方便客人及時了解到自己需(xu)(xu)要(yao)的房間(jian)(jian)信(xin)息。同時,還需(xu)(xu)要(yao)及時回復線上信(xin)息,進(jin)行訂單(dan)處理,并且利用OTA平臺推出各種(zhong)酒店(dian)營(ying)(ying)(ying)銷活動,刺激消(xiao)費。
Maigoo小(xiao)編認為加盟商要(yao)想經(jing)營管(guan)(guan)(guan)理(li)好(hao)一家(jia)酒(jiu)店(dian),那么在日(ri)常的管(guan)(guan)(guan)理(li)中(zhong),就(jiu)需要(yao)做到精(jing)細(xi)化(hua)管(guan)(guan)(guan)理(li)。例(li)如為了(le)防止出現突(tu)然停(ting)電(dian)(dian)(dian)導致(zhi)電(dian)(dian)(dian)梯等機(ji)器(qi)不運轉(zhuan),以(yi)及客(ke)人(ren)用電(dian)(dian)(dian)問題無(wu)法解決(jue)等問題,酒(jiu)店(dian)應該在日(ri)常中(zhong)備(bei)好(hao)發電(dian)(dian)(dian)機(ji),加強對機(ji)器(qi)設備(bei)的日(ri)常維護。酒(jiu)店(dian)員工還需要(yao)注重節(jie)約成(cheng)本(ben),避免(mian)過(guo)度浪費資源。同時,在對客(ke)人(ren)進行服(fu)務時,應該詳細(xi)記(ji)錄(lu)客(ke)人(ren)的需求,為客(ke)人(ren)提供優質的服(fu)務。酒(jiu)店(dian)精(jing)細(xi)化(hua)管(guan)(guan)(guan)理(li)做到位了(le),經(jing)營成(cheng)本(ben)才會降(jiang)低,消(xiao)費者對酒(jiu)店(dian)的評(ping)價才會高。
酒(jiu)(jiu)(jiu)(jiu)店營(ying)銷(xiao)(xiao)是經營(ying)酒(jiu)(jiu)(jiu)(jiu)店的(de)(de)(de)關鍵。Maigoo小編認為加(jia)(jia)盟商(shang)需要注重(zhong)酒(jiu)(jiu)(jiu)(jiu)店的(de)(de)(de)精準營(ying)銷(xiao)(xiao)宣傳(chuan),及(ji)時做好酒(jiu)(jiu)(jiu)(jiu)店的(de)(de)(de)宣傳(chuan)推(tui)廣工(gong)作,才(cai)能將合適的(de)(de)(de)酒(jiu)(jiu)(jiu)(jiu)店產品(pin)推(tui)送給目標消(xiao)費者。因此,加(jia)(jia)盟商(shang)需要利用(yong)線上平(ping)臺流量大、受眾廣的(de)(de)(de)優勢建立酒(jiu)(jiu)(jiu)(jiu)店的(de)(de)(de)短視(shi)頻賬號,對酒(jiu)(jiu)(jiu)(jiu)店環境(jing)、服務、以(yi)及(ji)房間等方(fang)面進行宣傳(chuan),增大曝光率,實(shi)現增粉,增加(jia)(jia)粉絲黏性。同時,還可(ke)以(yi)利用(yong)微信朋友圈廣告(gao)進行精準營(ying)銷(xiao)(xiao),收獲訂單。