隨著疫情之下旅游市場的恢復，酒店行(xing)業得到較快的復蘇(su)。不少投資(zi)者十(shi)分看好酒(jiu)(jiu)店行(xing)業，都想投資(zi)經營(ying)(ying)一家酒(jiu)(jiu)店。那么酒(jiu)(jiu)店開店要如何(he)經營(ying)(ying)呢(ni)？在開店時，需要重視(shi)酒(jiu)(jiu)店OTA運(yun)營(ying)(ying)、做好酒(jiu)(jiu)店精細(xi)化管(guan)理、注(zhu)重酒(jiu)(jiu)店精準營(ying)(ying)銷(xiao)宣傳。接下來(lai)請(qing)跟Maigoo小(xiao)編一起詳細(xi)了解酒(jiu)(jiu)店三大(da)經營(ying)(ying)技巧吧(ba)，希望對您有所(suo)幫助(zhu)。
酒(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)行(xing)(xing)業(ye)(ye)(ye)上游包(bao)括(kuo)食品(pin)制造(zao)業(ye)(ye)(ye)、裝修設計(ji)業(ye)(ye)(ye)、建(jian)筑施工業(ye)(ye)(ye)、OTA在線旅行(xing)(xing)社(she)、酒(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)用品(pin)等行(xing)(xing)業(ye)(ye)(ye)，中游則(ze)是包(bao)括(kuo)酒(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)在內(nei)的(de)(de)各種類型酒(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)以(yi)及酒(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)管(guan)理集團，下游產業(ye)(ye)(ye)主要是以(yi)旅游、出差、婚慶等為主的(de)(de)終端消費(fei)者。從(cong)酒(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)行(xing)(xing)業(ye)(ye)(ye)產業(ye)(ye)(ye)鏈來(lai)看，酒(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)行(xing)(xing)業(ye)(ye)(ye)產業(ye)(ye)(ye)鏈關系(xi)密(mi)切、聯(lian)系(xi)較深(shen)。受(shou)到(dao)三公消費(fei)限制以(yi)及宏觀經濟放緩的(de)(de)影響(xiang)，我國酒(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)數量總體(ti)呈現下降(jiang)趨勢，特別(bie)是在新冠(guan)疫(yi)(yi)情的(de)(de)沖擊下，酒(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)入住(zhu)率下滑嚴(yan)重(zhong)。隨著疫(yi)(yi)情的(de)(de)有效控(kong)制，酒(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)行(xing)(xing)業(ye)(ye)(ye)得(de)到(dao)復蘇(su)，那(nei)么在這個背景下如(ru)何經營(ying)好(hao)酒(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)呢？Maigoo小編認為在開酒(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)時(shi)，還需要重(zhong)視(shi)酒(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)OTA運營(ying)、做好(hao)酒(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)精細(xi)化管(guan)理、注重(zhong)酒(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)精準營(ying)銷宣(xuan)傳。通(tong)過掌握(wo)酒(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)經營(ying)技巧，可(ke)以(yi)吸引(yin)到(dao)更(geng)多的(de)(de)消費(fei)者前來(lai)訂購酒(jiu)(jiu)(jiu)(jiu)(jiu)店(dian)(dian)產品(pin)。
現如(ru)今酒(jiu)店(dian)(dian)很(hen)多(duo)訂單(dan)(dan)都是從OTA業(ye)務中獲得，因(yin)此為了更(geng)好(hao)的(de)經營(ying)(ying)好(hao)酒(jiu)店(dian)(dian)，獲得更(geng)多(duo)的(de)入(ru)住訂單(dan)(dan)，Maigoo小編建(jian)議加盟(meng)商需(xu)(xu)要(yao)重(zhong)視酒(jiu)店(dian)(dian)OTA運營(ying)(ying)。在運營(ying)(ying)OTA時(shi)，酒(jiu)店(dian)(dian)管(guan)理人員需(xu)(xu)要(yao)將酒(jiu)店(dian)(dian)的(de)房(fang)型(xing)、價格、地址、電(dian)話以(yi)及(ji)房(fang)間剩(sheng)余數量以(yi)及(ji)圖片(pian)等信息上(shang)傳完(wan)整，方便客人及(ji)時(shi)了解到自己需(xu)(xu)要(yao)的(de)房(fang)間信息。同時(shi)，還需(xu)(xu)要(yao)及(ji)時(shi)回復線上(shang)信息，進行訂單(dan)(dan)處理，并且(qie)利用OTA平臺(tai)推出各(ge)種(zhong)酒(jiu)店(dian)(dian)營(ying)(ying)銷活動，刺(ci)激消費。
Maigoo小(xiao)編(bian)認為加(jia)盟商(shang)要(yao)想經(jing)營(ying)管(guan)理(li)(li)好一家酒店(dian)，那么在(zai)(zai)日常的管(guan)理(li)(li)中(zhong)，就需要(yao)做到(dao)精細(xi)化管(guan)理(li)(li)。例如為了(le)防止出現突(tu)然(ran)停電(dian)導致(zhi)電(dian)梯(ti)等機(ji)(ji)器(qi)不運轉，以(yi)及客人(ren)用電(dian)問(wen)題(ti)無(wu)法(fa)解決等問(wen)題(ti)，酒店(dian)應該(gai)(gai)在(zai)(zai)日常中(zhong)備(bei)好發電(dian)機(ji)(ji)，加(jia)強對(dui)機(ji)(ji)器(qi)設備(bei)的日常維護。酒店(dian)員(yuan)工(gong)還需要(yao)注重節約成(cheng)本(ben)，避(bi)免過(guo)度浪費(fei)資(zi)源(yuan)。同時，在(zai)(zai)對(dui)客人(ren)進行服務時，應該(gai)(gai)詳(xiang)細(xi)記錄(lu)客人(ren)的需求，為客人(ren)提供優(you)質(zhi)的服務。酒店(dian)精細(xi)化管(guan)理(li)(li)做到(dao)位了(le)，經(jing)營(ying)成(cheng)本(ben)才會降低，消費(fei)者對(dui)酒店(dian)的評價才會高。
酒(jiu)(jiu)店(dian)(dian)(dian)營銷(xiao)是經營酒(jiu)(jiu)店(dian)(dian)(dian)的關鍵。Maigoo小(xiao)編認(ren)為加(jia)盟(meng)商(shang)需要注(zhu)重(zhong)酒(jiu)(jiu)店(dian)(dian)(dian)的精準營銷(xiao)宣(xuan)傳，及時(shi)做好酒(jiu)(jiu)店(dian)(dian)(dian)的宣(xuan)傳推(tui)廣(guang)工作，才(cai)能(neng)將(jiang)合適(shi)的酒(jiu)(jiu)店(dian)(dian)(dian)產品(pin)推(tui)送給目(mu)標消費者。因此，加(jia)盟(meng)商(shang)需要利用(yong)線(xian)上平臺流量大、受眾廣(guang)的優勢建(jian)立(li)酒(jiu)(jiu)店(dian)(dian)(dian)的短視頻賬號，對酒(jiu)(jiu)店(dian)(dian)(dian)環(huan)境(jing)、服(fu)務、以及房間等方面進(jin)行宣(xuan)傳，增大曝光率，實現(xian)增粉(fen)，增加(jia)粉(fen)絲黏性。同時(shi)，還(huan)可以利用(yong)微(wei)信朋友圈(quan)廣(guang)告進(jin)行精準營銷(xiao)，收獲(huo)訂(ding)單。
維也納
首旅如家
錦江之星
亞朵
7天
速8
格林豪泰
開元
維景
碧桂園
