酒店行業作為旅游業的子行業,其發展與旅游業總體發展關系(xi)(xi)密切。近年來(lai)隨著(zhu)居(ju)民消費水平的提高,游客人(ren)數不斷增(zeng)加,酒(jiu)店(dian)行業也隨著(zhu)得到發展。那么酒(jiu)店(dian)代理哪(na)個品(pin)牌(pai)好呢?加盟商需要考(kao)察品(pin)牌(pai)旗下酒(jiu)店(dian)數量(liang)、考(kao)察酒(jiu)店(dian)品(pin)牌(pai)內(nei)訓(xun)體系(xi)(xi)、考(kao)察酒(jiu)店(dian)品(pin)牌(pai)消費者滿意度。接下來(lai)就跟著(zhu)Maigoo小(xiao)編一(yi)起了解酒(jiu)店(dian)加盟怎么選擇品(pin)牌(pai),看看酒(jiu)店(dian)加盟代理哪(na)個品(pin)牌(pai)好。
目前我國酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)連鎖(suo)率相(xiang)較于(yu)(yu)其他發達(da)國家還(huan)處于(yu)(yu)較低(di)水平。受到(dao)全球疫(yi)情爆發的影響,我國酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)行業迎來發展的大洗牌(pai)(pai)階段,酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)轉(zhuan)型升(sheng)級迫(po)在眉(mei)睫(jie)。隨著疫(yi)情的好轉(zhuan),旅(lv)游需(xu)求的釋放,酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)需(xu)求不斷上升(sheng)。由于(yu)(yu)酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)市場需(xu)求還(huan)很廣闊,很多投資者(zhe)都(dou)對加(jia)盟酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)感興(xing)趣,都(dou)想投資加(jia)盟開(kai)一家連鎖(suo)酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)。那酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)加(jia)盟應該怎么選(xuan)擇品(pin)(pin)(pin)牌(pai)(pai)呢(ni)?酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)代理品(pin)(pin)(pin)牌(pai)(pai)哪(na)個好呢(ni)?Maigoo小編(bian)認為在選(xuan)擇品(pin)(pin)(pin)牌(pai)(pai)時,需(xu)要注意(yi)考(kao)察品(pin)(pin)(pin)牌(pai)(pai)旗(qi)下酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)數量、考(kao)察酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)品(pin)(pin)(pin)牌(pai)(pai)內訓體系、考(kao)察酒(jiu)(jiu)(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)品(pin)(pin)(pin)牌(pai)(pai)消費者(zhe)滿意(yi)度(du)。品(pin)(pin)(pin)牌(pai)(pai)選(xuan)好之后就是與加(jia)盟總(zong)部洽談合作、選(xuan)址、開(kai)店(dian)(dian)(dian)(dian)(dian)、宣傳推(tui)廣、營(ying)銷(xiao)策劃、招聘(pin)人(ren)員(yuan)、進貨、開(kai)業,日(ri)常運營(ying)等等。
Maigoo小(xiao)編認為(wei)要(yao)(yao)想選擇到好的(de)酒(jiu)(jiu)店(dian)加盟(meng)品(pin)牌(pai),加盟(meng)商(shang)可(ke)以(yi)先對(dui)品(pin)牌(pai)旗(qi)下(xia)的(de)酒(jiu)(jiu)店(dian)數量進行(xing)一個(ge)(ge)考(kao)察(cha)統計,看(kan)看(kan)品(pin)牌(pai)旗(qi)下(xia)的(de)酒(jiu)(jiu)店(dian)數量有(you)多少(shao),主要(yao)(yao)分布(bu)在(zai)哪些城(cheng)市,是否還有(you)酒(jiu)(jiu)店(dian)空(kong)白市場。在(zai)了(le)解酒(jiu)(jiu)店(dian)數量時,還可(ke)以(yi)向其(qi)他加盟(meng)商(shang)進行(xing)了(le)解,考(kao)察(cha)加盟(meng)商(shang)對(dui)酒(jiu)(jiu)店(dian)品(pin)牌(pai)的(de)評(ping)價,了(le)解酒(jiu)(jiu)店(dian)的(de)營(ying)收情況(kuang)。看(kan)看(kan)這個(ge)(ge)品(pin)牌(pai)是否值得加盟(meng)商(shang)選擇。
一(yi)家酒店(dian)要想開得好,除了需(xu)(xu)要良好的(de)品牌(pai)(pai)形象,還需(xu)(xu)要有(you)(you)一(yi)套完整完善(shan)(shan)的(de)品牌(pai)(pai)內(nei)訓體(ti)(ti)系(xi),方(fang)便加(jia)盟(meng)代(dai)理(li)商可(ke)以(yi)依(yi)靠這一(yi)套體(ti)(ti)系(xi)培養優秀的(de)管理(li)人(ren)員以(yi)及員工。因此Maigoo小編建議,加(jia)盟(meng)商在(zai)選擇酒店(dian)品牌(pai)(pai)時(shi),需(xu)(xu)要仔(zi)細(xi)了解考察品牌(pai)(pai)是否有(you)(you)完善(shan)(shan)的(de)人(ren)才(cai)內(nei)訓體(ti)(ti)系(xi),以(yi)及考察品牌(pai)(pai)的(de)人(ren)才(cai)服務理(li)念。選擇一(yi)個具有(you)(you)完善(shan)(shan)內(nei)訓體(ti)(ti)系(xi)的(de)酒店(dian)加(jia)盟(meng)品牌(pai)(pai),加(jia)盟(meng)商的(de)酒店(dian)投資(zi)才(cai)有(you)(you)成(cheng)長(chang)的(de)空間。
對于消(xiao)費者來說,選擇(ze)一(yi)個住宿的(de)(de)酒(jiu)店(dian)(dian)(dian),不僅僅需要考察酒(jiu)店(dian)(dian)(dian)房間(jian)的(de)(de)價格,還需要知(zhi)道其他消(xiao)費者對酒(jiu)店(dian)(dian)(dian)的(de)(de)評(ping)價和好(hao)感度(du)。Maigoo小編認為,選擇(ze)酒(jiu)店(dian)(dian)(dian)加(jia)盟品牌(pai),加(jia)盟商(shang)需要設計一(yi)份酒(jiu)店(dian)(dian)(dian)品牌(pai)滿(man)意調(diao)查(cha)表,向當(dang)地的(de)(de)消(xiao)費者進行酒(jiu)店(dian)(dian)(dian)滿(man)意度(du)調(diao)查(cha)。一(yi)般來說滿(man)意度(du)越(yue)高,酒(jiu)店(dian)(dian)(dian)品牌(pai)在當(dang)地消(xiao)費市場就有(you)著(zhu)較(jiao)大的(de)(de)消(xiao)費基礎,選擇(ze)這樣的(de)(de)酒(jiu)店(dian)(dian)(dian)連鎖品牌(pai)創業,加(jia)盟商(shang)得到(dao)的(de)(de)利潤就越(yue)高。