始建于1904年,飲譽三湘/蜚聲全國的百年餐飲名店,菜品以選料講究/刀工精細/造型優美而著稱,具有酸辣香鮮的特點
長(chang)沙玉樓東(dong)是一家飲譽三(san)湘、蜚聲(sheng)全國(guo)的百年餐飲名店,是正宗湘菜的發源(yuan)地,享有湘菜“黃(huang)埔軍校”之美譽。
玉(yu)(yu)(yu)樓(lou)(lou)東(dong)始(shi)建于1904年(nian)(nian)(nian)(nian)(清(qing)光緒(xu)三(san)十年(nian)(nian)(nian)(nian)),初名(ming)(ming)(ming)玉(yu)(yu)(yu)樓(lou)(lou)春(chun),系(xi)取(qu)白(bai)居易(yi)《長(chang)(chang)恨歌(ge)》中“金(jin)屋(wu)妝成(cheng)嬌侍(shi)夜(ye),玉(yu)(yu)(yu)樓(lou)(lou)宴(yan)罷醉和(he)(he)春(chun)”之意而得名(ming)(ming)(ming)。因(yin)(yin)“春(chun)”有(you)召妓(ji)之嫌,又因(yin)(yin)當(dang)時店(dian)(dian)址(zhi)在(zai)長(chang)(chang)沙(sha)青石橋(qiao)東(dong)茅巷口,故(gu)更名(ming)(ming)(ming)為(wei)(wei)“玉(yu)(yu)(yu)樓(lou)(lou)東(dong)”。1920年(nian)(nian)(nian)(nian)(民(min)國(guo)九年(nian)(nian)(nian)(nian)),由當(dang)時號稱“湖南第一廚(chu)”的譚奚庭掌(zhang)勺主理,生(sheng)意紅極一時。清(qing)末瀚林、曾(ceng)國(guo)藩之嫡長(chang)(chang)孫曾(ceng)廣鈞登玉(yu)(yu)(yu)樓(lou)(lou)東(dong)用膳,吃(chi)到玉(yu)(yu)(yu)樓(lou)(lou)東(dong)的名(ming)(ming)(ming)菜(cai)(cai)“麻辣仔雞(ji)”和(he)(he)“湯泡肚尖(jian)(jian)”時贊(zan)嘆(tan)不已,即席賦詩(shi)“麻辣仔雞(ji)湯泡肚,令人常憶玉(yu)(yu)(yu)樓(lou)(lou)東(dong)”。1938年(nian)(nian)(nian)(nian)長(chang)(chang)沙(sha)“文夕大火(huo)”,玉(yu)(yu)(yu)樓(lou)(lou)東(dong)被燒成(cheng)一片廢墟,一度歇業。解放后(hou)玉(yu)(yu)(yu)樓(lou)(lou)東(dong)遷至今(jin)五一廣場(chang)續業,先后(hou)更名(ming)(ming)(ming)為(wei)(wei)“奇珍閣”、“廣場(chang)飯店(dian)(dian)”、“實驗(yan)餐廳”。1985年(nian)(nian)(nian)(nian),長(chang)(chang)沙(sha)市(shi)飲食公司為(wei)(wei)振(zhen)興湘(xiang)菜(cai)(cai),恢復(fu)名(ming)(ming)(ming)老(lao)(lao)特店(dian)(dian)和(he)(he)傳統湘(xiang)菜(cai)(cai),將酒(jiu)家恢復(fu)“玉(yu)(yu)(yu)樓(lou)(lou)東(dong)”原名(ming)(ming)(ming)。1990年(nian)(nian)(nian)(nian),酒(jiu)家在(zai)一代湘(xiang)菜(cai)(cai)名(ming)(ming)(ming)廚(chu)、中國(guo)烹(peng)飪大師、湘(xiang)菜(cai)(cai)大師許菊云及中國(guo)烹(peng)飪大師、湘(xiang)菜(cai)(cai)大師、玉(yu)(yu)(yu)樓(lou)(lou)東(dong)董事長(chang)(chang)張(zhang)濤的帶領下(xia),大膽(dan)推陳出新,供應“麻辣仔雞(ji)”、“湯泡肚尖(jian)(jian)”等傳統名(ming)(ming)(ming)菜(cai)(cai)數(shu)百種,保留(liu)了(le)玉(yu)(yu)(yu)樓(lou)(lou)東(dong)的傳統風味,同(tong)時開設早(zao)晚茶,經營長(chang)(chang)沙(sha)地方風味小吃(chi),生(sheng)意紅紅火(huo)火(huo),成(cheng)為(wei)(wei)當(dang)時長(chang)(chang)沙(sha)餐飲的一張(zhang)名(ming)(ming)(ming)片,使(shi)百年(nian)(nian)(nian)(nian)老(lao)(lao)店(dian)(dian)重煥青春(chun)。
2002年,玉樓東(dong)(dong)與時俱進大刀闊(kuo)斧進行企業(ye)(ye)(ye)改制,對(dui)企業(ye)(ye)(ye)和員工(gong)身份實施(shi)“雙置換(huan)”,成立(li)長(chang)沙(sha)飲食集團長(chang)沙(sha)玉樓東(dong)(dong)有限公(gong)司。從此(ci),玉樓東(dong)(dong)拉(la)開(kai)了(le)實施(shi)品牌發展戰略(lve)的序幕,先(xian)后(hou)開(kai)設(she)了(le)玉樓東(dong)(dong)五一路店(dian)、玉樓東(dong)(dong)遠大路店(dian)、新(xin)玉樓東(dong)(dong)及玉樓東(dong)(dong)星沙(sha)店(dian)等四家直營(ying)店(dian),先(xian)后(hou)開(kai)設(she)了(le)甘肅蘭(lan)州(zhou)、北(bei)京西四環、長(chang)沙(sha)紅星、江蘇鹽城(cheng)、長(chang)沙(sha)湘菜玉樓東(dong)(dong)、長(chang)沙(sha)機場等六家品牌加(jia)盟店(dian)。企業(ye)(ye)(ye)規模不(bu)斷拓展,企業(ye)(ye)(ye)知名(ming)度不(bu)斷提升(sheng),員工(gong)素質(zhi)不(bu)斷提高,產品質(zhi)量不(bu)斷優化(hua),經(jing)營(ying)業(ye)(ye)(ye)績不(bu)斷攀升(sheng)。
隨著“兩個效益(yi)”的(de)不(bu)斷攀升,玉(yu)樓(lou)東贏得了社會各(ge)界(jie)的(de)廣泛贊譽。百年磨一(yi)劍,“玉(yu)樓(lou)東”這一(yi)金字招(zhao)牌(pai)已(yi)深(shen)深(shen)扎(zha)根于廣大市(shi)民心中(zhong),成(cheng)為家喻戶曉的(de)餐飲(yin)品牌(pai)。而且,隨著品牌(pai)的(de)不(bu)斷拓(tuo)展,玉(yu)樓(lou)東已(yi)成(cheng)功(gong)走(zou)出三湘四水,躋身全國餐飲(yin)市(shi)場。