始建于1904年,飲譽三湘/蜚聲全國的百年餐飲名店,菜品以選料講究/刀工精細/造型優美而著稱,具有酸辣香鮮的特點
長沙玉樓東是一家飲譽三湘(xiang)、蜚聲全國的(de)(de)百年餐(can)飲名店,是正(zheng)宗湘(xiang)菜(cai)的(de)(de)發源地,享有湘(xiang)菜(cai)“黃埔軍校”之美譽。
玉(yu)(yu)樓(lou)東(dong)(dong)(dong)(dong)(dong)始(shi)建于1904年(清(qing)光緒三十年),初(chu)名(ming)玉(yu)(yu)樓(lou)春(chun),系(xi)取白(bai)居易《長(chang)(chang)(chang)恨歌》中“金屋(wu)妝(zhuang)成(cheng)嬌侍夜,玉(yu)(yu)樓(lou)宴罷醉和春(chun)”之(zhi)意而得名(ming)。因(yin)“春(chun)”有召(zhao)妓之(zhi)嫌,又因(yin)當時店(dian)(dian)址在(zai)長(chang)(chang)(chang)沙(sha)(sha)(sha)青石橋東(dong)(dong)(dong)(dong)(dong)茅巷口(kou),故更名(ming)為(wei)(wei)(wei)“玉(yu)(yu)樓(lou)東(dong)(dong)(dong)(dong)(dong)”。1920年(民國(guo)九年),由當時號稱“湖(hu)南第一(yi)廚”的譚奚庭掌勺主理(li),生(sheng)意紅(hong)極一(yi)時。清(qing)末瀚(han)林、曾國(guo)藩之(zhi)嫡長(chang)(chang)(chang)孫曾廣鈞登玉(yu)(yu)樓(lou)東(dong)(dong)(dong)(dong)(dong)用膳(shan),吃到玉(yu)(yu)樓(lou)東(dong)(dong)(dong)(dong)(dong)的名(ming)菜“麻(ma)辣仔雞”和“湯泡(pao)肚(du)尖(jian)”時贊嘆不已,即席(xi)賦詩“麻(ma)辣仔雞湯泡(pao)肚(du),令人常(chang)憶玉(yu)(yu)樓(lou)東(dong)(dong)(dong)(dong)(dong)”。1938年長(chang)(chang)(chang)沙(sha)(sha)(sha)“文夕大(da)火(huo)”,玉(yu)(yu)樓(lou)東(dong)(dong)(dong)(dong)(dong)被燒成(cheng)一(yi)片廢墟(xu),一(yi)度歇業(ye)。解(jie)放(fang)后玉(yu)(yu)樓(lou)東(dong)(dong)(dong)(dong)(dong)遷至今五一(yi)廣場(chang)續業(ye),先(xian)后更名(ming)為(wei)(wei)(wei)“奇珍閣”、“廣場(chang)飯店(dian)(dian)”、“實驗(yan)餐(can)廳”。1985年,長(chang)(chang)(chang)沙(sha)(sha)(sha)市飲食公司(si)為(wei)(wei)(wei)振(zhen)興湘菜,恢復名(ming)老特店(dian)(dian)和傳(chuan)統湘菜,將酒(jiu)家恢復“玉(yu)(yu)樓(lou)東(dong)(dong)(dong)(dong)(dong)”原名(ming)。1990年,酒(jiu)家在(zai)一(yi)代湘菜名(ming)廚、中國(guo)烹飪大(da)師、湘菜大(da)師許菊云及(ji)中國(guo)烹飪大(da)師、湘菜大(da)師、玉(yu)(yu)樓(lou)東(dong)(dong)(dong)(dong)(dong)董事長(chang)(chang)(chang)張濤的帶領下,大(da)膽(dan)推(tui)陳(chen)出新,供應“麻(ma)辣仔雞”、“湯泡(pao)肚(du)尖(jian)”等(deng)傳(chuan)統名(ming)菜數(shu)百(bai)種,保留了玉(yu)(yu)樓(lou)東(dong)(dong)(dong)(dong)(dong)的傳(chuan)統風味(wei),同時開(kai)設早晚茶,經營長(chang)(chang)(chang)沙(sha)(sha)(sha)地方風味(wei)小吃,生(sheng)意紅(hong)紅(hong)火(huo)火(huo),成(cheng)為(wei)(wei)(wei)當時長(chang)(chang)(chang)沙(sha)(sha)(sha)餐(can)飲的一(yi)張名(ming)片,使百(bai)年老店(dian)(dian)重煥(huan)青春(chun)。
2002年,玉(yu)(yu)樓(lou)(lou)東(dong)(dong)與時俱進大刀闊斧進行企(qi)業(ye)改制,對企(qi)業(ye)和員工身份實(shi)施“雙置換”,成立長沙(sha)飲食集團長沙(sha)玉(yu)(yu)樓(lou)(lou)東(dong)(dong)有(you)限公司。從此,玉(yu)(yu)樓(lou)(lou)東(dong)(dong)拉開了(le)(le)實(shi)施品(pin)牌發(fa)展戰略的序幕,先后開設了(le)(le)玉(yu)(yu)樓(lou)(lou)東(dong)(dong)五一(yi)路店(dian)、玉(yu)(yu)樓(lou)(lou)東(dong)(dong)遠(yuan)大路店(dian)、新(xin)玉(yu)(yu)樓(lou)(lou)東(dong)(dong)及玉(yu)(yu)樓(lou)(lou)東(dong)(dong)星沙(sha)店(dian)等(deng)四(si)家(jia)直營(ying)(ying)店(dian),先后開設了(le)(le)甘肅蘭(lan)州、北京西四(si)環、長沙(sha)紅星、江蘇鹽城、長沙(sha)湘(xiang)菜(cai)玉(yu)(yu)樓(lou)(lou)東(dong)(dong)、長沙(sha)機場(chang)等(deng)六(liu)家(jia)品(pin)牌加(jia)盟店(dian)。企(qi)業(ye)規模(mo)不(bu)(bu)斷拓(tuo)展,企(qi)業(ye)知名度不(bu)(bu)斷提升,員工素質不(bu)(bu)斷提高(gao),產品(pin)質量不(bu)(bu)斷優化,經營(ying)(ying)業(ye)績不(bu)(bu)斷攀升。
隨著“兩個(ge)效益”的不斷(duan)攀升(sheng),玉樓東贏(ying)得(de)了社(she)會各界的廣(guang)(guang)泛(fan)贊譽。百年(nian)磨一劍,“玉樓東”這一金字(zi)招(zhao)牌已深深扎根于廣(guang)(guang)大市(shi)民心(xin)中,成(cheng)為家喻戶曉的餐飲(yin)品(pin)牌。而(er)且,隨著品(pin)牌的不斷(duan)拓展,玉樓東已成(cheng)功走(zou)出三湘四水,躋(ji)身全國(guo)餐飲(yin)市(shi)場。