為了慶祝 沃爾瑪旗(qi)下的高(gao)端(duan)會(hui)(hui)員制商(shang)(shang)店(dian)(dian)山(shan)(shan)(shan)姆(mu)(mu)會(hui)(hui)員商(shang)(shang)店(dian)(dian)正式(shi)入駐(zhu)京東,山(shan)(shan)(shan)姆(mu)(mu)在其官方(fang)旗(qi)艦店(dian)(dian)史(shi)無前例(li)地(di)開放為(wei)期10天的會(hui)(hui)員體驗(yan),2016年10月(yue)21日(ri)至30日(ri)期間,所有顧(gu)客均(jun)可以會(hui)(hui)員價格在山(shan)(shan)(shan)姆(mu)(mu)會(hui)(hui)員商(shang)(shang)店(dian)(dian)京東旗(qi)艦店(dian)(dian)購買商(shang)(shang)品(山(shan)(shan)(shan)姆(mu)(mu)會(hui)(hui)員商(shang)(shang)店(dian)(dian)京東旗(qi)艦店(dian)(dian)://mall.jd.com/index-598847.html)。
山姆會員商店首席運營官文安德(Andrew Miles)表示:“山姆會員商店自1996年進入中國以來,始終秉持‘會員第一’的理念,為會員甄選來自全球各地的高品質商品。山姆會員商店是沃爾瑪 超市在全球非常(chang)成功的業務(wu)(wu)模(mo)式(shi),隨(sui)著線(xian)上購物(wu)(wu)越來越普遍,加(jia)上京東(dong)強大(da)的物(wu)(wu)流體(ti)系,我(wo)們希(xi)望通過此次(ci)合作讓(rang)更多的消(xiao)費者成為我(wo)們的會員,真切地感受到山姆高(gao)品質商品和卓越的會員服(fu)務(wu)(wu)。”
10月(yue)21日(ri)至(zhi)30日(ri),凡通(tong)過京(jing)東購買山姆(mu)商品(pin)的(de)顧客,除了可以免(mian)會(hui)(hui)(hui)籍享(xiang)受會(hui)(hui)(hui)員(yuan)價格以外,還有機會(hui)(hui)(hui)獲得(de)(de)免(mian)運費券。山姆(mu)還在(zai)線(xian)(xian)上線(xian)(xian)下(xia)同(tong)步推出國際食品(pin)展,顧客可自由選購初榨(zha)橄欖(lan)油、黃油餅(bing)干、烘培碧根果仁等來自世界各地(di)(di)的(de)豐富會(hui)(hui)(hui)員(yuan)優(you)品(pin)。除此之外,山姆(mu)將特地(di)(di)面向京(jing)東會(hui)(hui)(hui)員(yuan)在(zai)中國推出“積分(fen)(fen)升(sheng)(sheng)級(ji)會(hui)(hui)(hui)員(yuan)計劃(hua)”。2016年(nian)10月(yue)31日(ri)至(zhi)2017年(nian)1月(yue)31日(ri)期間,每(mei)位消費者在(zai)山姆(mu)京(jing)東旗艦店(dian)內消費1元即可積1分(fen)(fen),當積分(fen)(fen)滿3000消費者即刻(ke)升(sheng)(sheng)級(ji)為(wei)山姆(mu)會(hui)(hui)(hui)員(yuan),將免(mian)費獲得(de)(de)為(wei)期一年(nian)的(de)會(hui)(hui)(hui)籍,尊享(xiang)山姆(mu)全球800家門店(dian)及京(jing)東旗艦店(dian)會(hui)(hui)(hui)員(yuan)權(quan)益。
首批(pi)登陸山(shan)姆(mu)會(hui)(hui)員(yuan)(yuan)商(shang)(shang)(shang)(shang)(shang)店京東旗艦店的(de)(de)(de)商(shang)(shang)(shang)(shang)(shang)品(pin)(pin)近2000個,涉及(ji)(ji)食品(pin)(pin)飲料、小家(jia)(jia)(jia)電、母嬰、家(jia)(jia)(jia)居生活用品(pin)(pin)、及(ji)(ji)個人護(hu)理等(deng)豐富品(pin)(pin)類(lei),還(huan)包(bao)(bao)括多款在品(pin)(pin)質(zhi)(zhi)及(ji)(ji)性(xing)價比上深獲好評的(de)(de)(de)Member’s Mark(會(hui)(hui)員(yuan)(yuan)優品(pin)(pin))商(shang)(shang)(shang)(shang)(shang)品(pin)(pin)。山(shan)姆(mu)會(hui)(hui)員(yuan)(yuan)商(shang)(shang)(shang)(shang)(shang)店嚴格把控商(shang)(shang)(shang)(shang)(shang)品(pin)(pin)品(pin)(pin)質(zhi)(zhi),通過對產(chan)地(di)、供應商(shang)(shang)(shang)(shang)(shang)等(deng)要素的(de)(de)(de)層層篩選,將優質(zhi)(zhi)產(chan)地(di)搜(sou)羅(luo)到的(de)(de)(de)高等(deng)級產(chan)品(pin)(pin)帶給(gei)會(hui)(hui)員(yuan)(yuan)。同(tong)時山(shan)姆(mu)還(huan)在包(bao)(bao)裝上用心考(kao)慮,如(ru)采用大包(bao)(bao)裝、預包(bao)(bao)裝等(deng),保證商(shang)(shang)(shang)(shang)(shang)品(pin)(pin)新鮮和購物便利。目(mu)前,山(shan)姆(mu)會(hui)(hui)員(yuan)(yuan)商(shang)(shang)(shang)(shang)(shang)店在售(shou)的(de)(de)(de)商(shang)(shang)(shang)(shang)(shang)品(pin)(pin)來自美國、英國、意(yi)大利、澳大利亞等(deng)30多個國家(jia)(jia)(jia),極(ji)大地(di)滿足(zu)顧客(ke)對高品(pin)(pin)質(zhi)(zhi)的(de)(de)(de)需求,如(ru)比利時貝殼形榛(zhen)子(zi)醬巧克力、艾羅(luo)伯(bo)特吸塵機(ji)器人以及(ji)(ji)來自世界知名(ming)酒莊的(de)(de)(de)奔富瑪(ma)格爾設(she)拉子(zi)紅(hong)酒等(deng)等(deng);同(tong)時也有來自國內(nei)優質(zhi)(zhi)供應商(shang)(shang)(shang)(shang)(shang)的(de)(de)(de)高品(pin)(pin)質(zhi)(zhi)產(chan)品(pin)(pin),如(ru)精選新疆和田棗、精制華夫餅等(deng),為會(hui)(hui)員(yuan)(yuan)提供了安全優質(zhi)(zhi)的(de)(de)(de)眾多選擇。
作(zuo)為(wei)獨特的(de)(de)會員(yuan)制倉儲式(shi)經(jing)營模(mo)(mo)式(shi),山(shan)姆會員(yuan)商店憑借(jie)會員(yuan)獨享的(de)(de)商品(pin)品(pin)質和卓越服務、嚴(yan)格的(de)(de)商品(pin)質量(liang)管理、良好(hao)的(de)(de)購(gou)物(wu)體驗(yan),贏得了會員(yuan)的(de)(de)信賴和高(gao)忠(zhong)誠度。進入中國市(shi)場20年(nian)(nian)來(lai),會員(yuan)制模(mo)(mo)式(shi)已被中國消費者接受與認可,目前(qian)擁有超過170萬會員(yuan),會員(yuan)卡在全(quan)球800多(duo)家(jia)山(shan)姆會員(yuan)商店通用。山(shan)姆在今年(nian)(nian)對(dui)會籍(ji)進行全(quan)面升級(ji),所有于2017年(nian)(nian)4月27前(qian)辦理新卡或續卡的(de)(de)山(shan)姆會員(yuan)主(zhu)卡持有人均可免(mian)費尊享價值400元(yuan)的(de)(de)山(shan)姆商品(pin)優惠券以及由大(da)都(dou)會人壽保險承保價值100萬元(yuan)的(de)(de)航空意外險。
此(ci)次攜(xie)手京(jing)東(dong)(dong)(dong)商(shang)(shang)(shang)(shang)城(cheng),是山姆(mu)(mu)會(hui)(hui)員(yuan)(yuan)(yuan)商(shang)(shang)(shang)(shang)店(dian)一次全新(xin)的渠道嘗試。山姆(mu)(mu)會(hui)(hui)員(yuan)(yuan)(yuan)商(shang)(shang)(shang)(shang)店(dian)的商(shang)(shang)(shang)(shang)品(pin)將直接進入京(jing)東(dong)(dong)(dong)分布在全國的7大(da)倉庫,依托京(jing)東(dong)(dong)(dong)的倉配一體化服(fu)務,這(zhe)些高品(pin)質(zhi)商(shang)(shang)(shang)(shang)品(pin)會(hui)(hui)迅速配送至全國各地(di)(di)。同(tong)時,非會(hui)(hui)員(yuan)(yuan)(yuan)也可以通過山姆(mu)(mu)會(hui)(hui)員(yuan)(yuan)(yuan)京(jing)東(dong)(dong)(dong)旗艦店(dian)享受(shou)到會(hui)(hui)員(yuan)(yuan)(yuan)商(shang)(shang)(shang)(shang)品(pin)和(he)服(fu)務。此(ci)舉打(da)破了線下商(shang)(shang)(shang)(shang)店(dian)的地(di)(di)域限制(zhi)和(he)會(hui)(hui)員(yuan)(yuan)(yuan)制(zhi)購(gou)物門檻,讓消費者可以先體驗(yan)服(fu)務再入會(hui)(hui)籍,更加符合中(zhong)國消費者的購(gou)物習慣。未來(lai),山姆(mu)(mu)會(hui)(hui)員(yuan)(yuan)(yuan)商(shang)(shang)(shang)(shang)店(dian)將借助京(jing)東(dong)(dong)(dong)的渠道流(liu)量獲取更多(duo)會(hui)(hui)員(yuan)(yuan)(yuan),另一方(fang)面,京(jing)東(dong)(dong)(dong)也藉由山姆(mu)(mu)強(qiang)大(da)的會(hui)(hui)員(yuan)(yuan)(yuan)忠(zhong)誠(cheng)度和(he)品(pin)牌(pai)實(shi)力,豐富(fu)商(shang)(shang)(shang)(shang)品(pin)品(pin)類,實(shi)現雙贏(ying)。
京(jing)東集(ji)團國(guo)(guo)際事業(ye)部(bu)總裁沈皓瑜表示:“非常高(gao)興山(shan)姆(mu)(mu)會(hui)(hui)員(yuan)商(shang)店(dian)在(zai)京(jing)東平臺(tai)開設官方旗艦店(dian),其在(zai)中國(guo)(guo)的門店(dian)已經深受廣大顧客歡迎,山(shan)姆(mu)(mu)會(hui)(hui)員(yuan)商(shang)店(dian)獨特(te)高(gao)端的精選商(shang)品滿(man)足中國(guo)(guo)消費者對高(gao)品質商(shang)品的需求。京(jing)東享有正品行貨和(he)卓(zhuo)越用(yong)戶(hu)體驗的良好聲譽,將為山(shan)姆(mu)(mu)會(hui)(hui)員(yuan)商(shang)店(dian)提供優質的線上平臺(tai)服務(wu)(wu),使其快速(su)深入全國(guo)(guo)的各級市場,同(tong)時也為京(jing)東用(yong)戶(hu)帶(dai)去更(geng)多山(shan)姆(mu)(mu)會(hui)(hui)員(yuan)商(shang)店(dian)的優質商(shang)品和(he)服務(wu)(wu)。”
關于山姆會員商店
山(shan)姆會(hui)(hui)員(yuan)(yuan)(yuan)商(shang)店(dian)(dian)(dian)(dian)(dian)(dian)是(shi)世界500強(qiang)企業(ye)沃(wo)爾瑪旗下的高端會(hui)(hui)員(yuan)(yuan)(yuan)制商(shang)店(dian)(dian)(dian)(dian)(dian)(dian),其名取(qu)自(zi)零售(shou)界傳(chuan)奇人(ren)(ren)物——沃(wo)爾瑪創始人(ren)(ren)山(shan)姆·沃(wo)爾頓先生(sheng)。 自(zi)1983年(nian)(nian)4月首家(jia)(jia)商(shang)店(dian)(dian)(dian)(dian)(dian)(dian)在(zai)美國(guo)(guo)俄克拉荷馬州的米德韋斯特(te)城(cheng)開(kai)(kai)業(ye)起,山(shan)姆店(dian)(dian)(dian)(dian)(dian)(dian)已(yi)(yi)有(you)超過(guo)30年(nian)(nian)的歷史。90年(nian)(nian)代(dai)初(chu),山(shan)姆店(dian)(dian)(dian)(dian)(dian)(dian)開(kai)(kai)始進入國(guo)(guo)際市(shi)場,發展至今在(zai)全球(qiu)已(yi)(yi)擁有(you)800多家(jia)(jia)門店(dian)(dian)(dian)(dian)(dian)(dian),成為(wei)(wei)全球(qiu)最大(da)的會(hui)(hui)員(yuan)(yuan)(yuan)制商(shang)店(dian)(dian)(dian)(dian)(dian)(dian)之一,為(wei)(wei)5000多萬個人(ren)(ren)與(yu)商(shang)業(ye)會(hui)(hui)員(yuan)(yuan)(yuan)提供優質的購(gou)物體驗。 在(zai)中(zhong)國(guo)(guo),第一家(jia)(jia)山(shan)姆會(hui)(hui)員(yuan)(yuan)(yuan)商(shang)店(dian)(dian)(dian)(dian)(dian)(dian)于1996年(nian)(nian)8月12日(ri)落戶(hu)深(shen)圳。目前(qian),山(shan)姆店(dian)(dian)(dian)(dian)(dian)(dian)已(yi)(yi)在(zai)中(zhong)國(guo)(guo)開(kai)(kai)設(she)了14家(jia)(jia)商(shang)店(dian)(dian)(dian)(dian)(dian)(dian),分別座落在(zai)北京、上海(hai)、深(shen)圳、廣(guang)州、福州、大(da)連、杭州、蘇州、武漢(han)、常州、珠海(hai)和(he)天津;它還(huan)開(kai)(kai)發了在(zai)線平臺www.samsclub.cn 和(he)移動端App“山(shan)姆會(hui)(hui)員(yuan)(yuan)(yuan)商(shang)店(dian)(dian)(dian)(dian)(dian)(dian)”為(wei)(wei)會(hui)(hui)員(yuan)(yuan)(yuan)的提供更(geng)便捷(jie)的購(gou)買(mai)。未來,山(shan)姆會(hui)(hui)員(yuan)(yuan)(yuan)商(shang)店(dian)(dian)(dian)(dian)(dian)(dian)將繼(ji)續(xu)擴大(da)在(zai)中(zhong)國(guo)(guo)的投(tou)資和(he)加強(qiang)全渠(qu)道(dao)平臺的搭建,讓更(geng)多的中(zhong)國(guo)(guo)家(jia)(jia)庭享(xiang)受山(shan)姆店(dian)(dian)(dian)(dian)(dian)(dian)帶來的優質生(sheng)活。
關于京東(JD.com)
京(jing)(jing)東(dong)(JD.com)是中(zhong)(zhong)(zhong)國(guo)領先的(de)自(zi)營(ying)式電商(shang)企業和(he)(he)(he)中(zhong)(zhong)(zhong)國(guo)收入規(gui)模最大的(de)互(hu)聯網企業。京(jing)(jing)東(dong)為消(xiao)費者提(ti)供愉悅的(de)在線購(gou)物體(ti)驗。通過內容豐富、人性化的(de)網站(zhan)(www.jd.com)和(he)(he)(he)移(yi)動客戶端,京(jing)(jing)東(dong)以富有競爭力的(de)價格,提(ti)供具(ju)有豐富品(pin)(pin)類及卓越品(pin)(pin)質的(de)商(shang)品(pin)(pin)和(he)(he)(he)服務,并且(qie)以快速可靠的(de)方(fang)式送達消(xiao)費者。京(jing)(jing)東(dong)相信其擁有全(quan)(quan)國(guo)電商(shang)行(xing)業中(zhong)(zhong)(zhong)最大的(de)物流(liu)設施。截至2016年6月30日,京(jing)(jing)東(dong)在全(quan)(quan)國(guo)范圍內擁有7大物流(liu)中(zhong)(zhong)(zhong)心,運營(ying)了234個大型倉(cang)庫,擁有6756個配送站(zhan)和(he)(he)(he)自(zi)提(ti)點,覆(fu)蓋全(quan)(quan)國(guo)范圍內的(de)2639個區縣。京(jing)(jing)東(dong)是納斯(si)達克100指數的(de)一員和(he)(he)(he)財富全(quan)(quan)球500強(qiang)企業。