2010年(nian)在(zai)(zai)歌德拍賣中國名酒(jiu)專(zhuan)場(chang)中,一瓶(ping)1959年(nian)產的(de)車(che)輪牌茅(mao)臺(tai)(tai)酒(jiu)以103萬(wan)元的(de)天(tian)價成(cheng)交,遠遠高于同一年(nian)度(du)茅(mao)臺(tai)(tai)酒(jiu)在(zai)(zai)3個(ge)月(yue)前的(de)另一場(chang)拍賣會拍出25萬(wan)元的(de)記(ji)錄。業(ye)內人士認為(wei),同一年(nian)度(du)的(de)茅(mao)臺(tai)(tai)酒(jiu)3個(ge)月(yue)身價暴漲4倍,也意味(wei)著(zhu)高檔白酒(jiu)似乎正在(zai)(zai)成(cheng)為(wei)游(you)資的(de)“獵物”。
品牌介紹
茅臺獨產于中(zhong)(zhong)國貴州(zhou)省(sheng)遵義市(shi)仁懷市(shi)茅臺鎮,中(zhong)(zhong)國的(de)傳特產酒(jiu)(jiu)統。與(yu)蘇格蘭(lan)威士忌、法國科涅克(ke)白蘭(lan)地齊名(ming)的(de)世界三(san)(san)大(da)蒸(zheng)餾名(ming)酒(jiu)(jiu)之一,同時是中(zhong)(zhong)國三(san)(san)大(da)名(ming)酒(jiu)(jiu)“茅五劍”之一。也是大(da)曲醬香型白酒(jiu)(jiu)的(de)鼻祖,更是中(zhong)(zhong)國的(de)國酒(jiu)(jiu),至今已(yi)有800多(duo)年的(de)歷史(shi)。
2017年3·15期間,貴州茅(mao)(mao)(mao)臺集(ji)團(tuan)發布公告公示稱,只有(you)“貴州茅(mao)(mao)(mao)臺酒股(gu)份有(you)限公司(si)”生產(chan)的(de)貴州茅(mao)(mao)(mao)臺酒才能稱之為茅(mao)(mao)(mao)臺酒,另外,市(shi)場常見的(de)“茅(mao)(mao)(mao)臺內供酒”“國(guo)務院機關(guan)事(shi)務管理局機關(guan)服務局專用酒”“部(bu)隊特供酒”等均屬假冒侵(qin)權產(chan)品。
2017年6月(yue)6日(ri),《2017年BrandZ最具價值全球品(pin)牌100強》公布,茅臺(tai)名(ming)(ming)列(lie)第64位。茅臺(tai)是中國(guo)最高檔酒白酒之(zhi)一(yi),同時也是中國(guo)三大名(ming)(ming)酒茅五劍之(zhi)一(yi)。
貴州(zhou)茅臺酒(jiu)(jiu)股(gu)份有(you)(you)限(xian)(xian)公(gong)(gong)(gong)(gong)(gong)司(si)(si)是由(you)中(zhong)(zhong)國貴州(zhou)茅臺酒(jiu)(jiu)廠(chang)有(you)(you)限(xian)(xian)責任公(gong)(gong)(gong)(gong)(gong)司(si)(si)、貴州(zhou)茅臺酒(jiu)(jiu)廠(chang)技術開發公(gong)(gong)(gong)(gong)(gong)司(si)(si)、貴州(zhou)省輕紡集體工業(ye)(ye)聯社、深圳清(qing)華大學研究院、中(zhong)(zhong)國食品(pin)發酵工業(ye)(ye)研究所、北京糖(tang)業(ye)(ye)煙酒(jiu)(jiu)公(gong)(gong)(gong)(gong)(gong)司(si)(si)、江蘇省糖(tang)煙酒(jiu)(jiu)總公(gong)(gong)(gong)(gong)(gong)司(si)(si)、上(shang)海捷強煙草糖(tang)酒(jiu)(jiu)(集團)有(you)(you)限(xian)(xian)公(gong)(gong)(gong)(gong)(gong)司(si)(si)等(deng)八家公(gong)(gong)(gong)(gong)(gong)司(si)(si)共同(tong)發起,并經(jing)過貴州(zhou)省人(ren)民政府黔府函字(zi)(1999)291號文件批準(zhun)設立的股(gu)份有(you)(you)限(xian)(xian)公(gong)(gong)(gong)(gong)(gong)司(si)(si),注冊資本為一億(yi)八千五百萬元。
目前,貴州茅(mao)(mao)臺(tai)酒(jiu)(jiu)(jiu)(jiu)(jiu)股(gu)份有限公司茅(mao)(mao)臺(tai)酒(jiu)(jiu)(jiu)(jiu)(jiu)年(nian)(nian)生產量四萬噸(dun);43°、38°、33°茅(mao)(mao)臺(tai)酒(jiu)(jiu)(jiu)(jiu)(jiu)拓展(zhan)了茅(mao)(mao)臺(tai)酒(jiu)(jiu)(jiu)(jiu)(jiu)家族低(di)度酒(jiu)(jiu)(jiu)(jiu)(jiu)的(de)(de)發展(zhan)空間;茅(mao)(mao)臺(tai)王(wang)子酒(jiu)(jiu)(jiu)(jiu)(jiu)、茅(mao)(mao)臺(tai)迎賓酒(jiu)(jiu)(jiu)(jiu)(jiu)滿足(zu)了中(zhong)低(di)檔消費者(zhe)的(de)(de)需求(qiu);15年(nian)(nian)、30年(nian)(nian)、50年(nian)(nian)、80年(nian)(nian)陳年(nian)(nian)茅(mao)(mao)臺(tai)酒(jiu)(jiu)(jiu)(jiu)(jiu)填(tian)補了我國極品酒(jiu)(jiu)(jiu)(jiu)(jiu)、年(nian)(nian)份酒(jiu)(jiu)(jiu)(jiu)(jiu)、陳年(nian)(nian)老(lao)窖的(de)(de)空白(bai);在國內(nei)獨創年(nian)(nian)代梯(ti)級(ji)式的(de)(de)產品開發模式。形(xing)成了低(di)度、高中(zhong)低(di)檔、極品三大系列200多個規格品種,全(quan)方位躋身市(shi)場,從(cong)而占(zhan)據了白(bai)酒(jiu)(jiu)(jiu)(jiu)(jiu)市(shi)場制高點,稱雄于中(zhong)國極品酒(jiu)(jiu)(jiu)(jiu)(jiu)市(shi)場。