一年一度的端午節將至,作為端午節代表性食品,粽子的銷量一直都十分可觀。這讓很多投資加盟商都嗅出了其中蘊含的商機,都想開一家粽子店。開店時,合理分配粽(zong)(zong)子(zi)店員工、開展粽(zong)(zong)子(zi)店營銷活動(dong)、做(zuo)好粽(zong)(zong)子(zi)店服務衛生工作可以幫助加盟商開好一(yi)家粽(zong)(zong)子(zi)店。接(jie)下來請(qing)跟Maigoo小編(bian)一(yi)起(qi)詳細了解粽(zong)(zong)子(zi)門店三大經營技(ji)巧吧(ba),希望(wang)對您有所(suo)幫助。
粽(zong)(zong)(zong)子(zi)(zi)(zi)產(chan)業(ye)(ye)鏈上(shang)游(you)主(zhu)要包括粽(zong)(zong)(zong)葉、糯米餡(xian)料(liao)以(yi)(yi)及(ji)(ji)其他調料(liao)等(deng)粽(zong)(zong)(zong)子(zi)(zi)(zi)生產(chan)的(de)原(yuan)材(cai)料(liao);中游(you)則是(shi)鮮肉粽(zong)(zong)(zong)、豆沙粽(zong)(zong)(zong)以(yi)(yi)及(ji)(ji)八寶粽(zong)(zong)(zong)等(deng)多種口味的(de)粽(zong)(zong)(zong)子(zi)(zi)(zi);下(xia)游(you)則是(shi)通(tong)過(guo)電商銷(xiao)售、商超以(yi)(yi)及(ji)(ji)市場等(deng)銷(xiao)售渠道銷(xiao)售給消(xiao)費者。從粽(zong)(zong)(zong)子(zi)(zi)(zi)產(chan)業(ye)(ye)鏈情況來看,上(shang)游(you)原(yuan)材(cai)料(liao)價格上(shang)漲(zhang)將會導(dao)致下(xia)游(you)粽(zong)(zong)(zong)子(zi)(zi)(zi)銷(xiao)售價格的(de)提高(gao),產(chan)業(ye)(ye)鏈之間關系(xi)密切、環環相(xiang)扣。經過(guo)多年的(de)發展(zhan),我(wo)國(guo)粽(zong)(zong)(zong)子(zi)(zi)(zi)產(chan)業(ye)(ye)發展(zhan)迅速,目前已經具有了(le)一定的(de)市場規模(mo)。隨著粽(zong)(zong)(zong)子(zi)(zi)(zi)消(xiao)費日常(chang)化,粽(zong)(zong)(zong)子(zi)(zi)(zi)店(dian)(dian)生意(yi)持(chi)續火爆,很多人(ren)都想投資開(kai)(kai)一家粽(zong)(zong)(zong)子(zi)(zi)(zi)店(dian)(dian),希望獲得較為(wei)可(ke)觀的(de)利潤。Maigoo小編(bian)認為(wei)在開(kai)(kai)粽(zong)(zong)(zong)子(zi)(zi)(zi)加盟店(dian)(dian)時,還需要合理分(fen)配粽(zong)(zong)(zong)子(zi)(zi)(zi)店(dian)(dian)員工、開(kai)(kai)展(zhan)粽(zong)(zong)(zong)子(zi)(zi)(zi)店(dian)(dian)營銷(xiao)活動、做好(hao)粽(zong)(zong)(zong)子(zi)(zi)(zi)店(dian)(dian)服務衛生工作(zuo)。通(tong)過(guo)掌握一些(xie)經營技巧,可(ke)以(yi)(yi)讓粽(zong)(zong)(zong)子(zi)(zi)(zi)店(dian)(dian)的(de)經營更加輕(qing)松簡單。
Maigoo小(xiao)編認為經營粽(zong)子(zi)(zi)店,加盟(meng)商需(xu)要合(he)(he)理分(fen)配(pei)門店的(de)員(yuan)(yuan)工。在(zai)進行員(yuan)(yuan)工工作任(ren)務(wu)分(fen)配(pei)時,加盟(meng)商需(xu)要先(xian)看看哪些餡料的(de)粽(zong)子(zi)(zi)最受歡(huan)迎,將員(yuan)(yuan)工重點分(fen)配(pei)在(zai)最受歡(huan)迎的(de)粽(zong)子(zi)(zi)制(zhi)作上,減少(shao)其他粽(zong)子(zi)(zi)的(de)制(zhi)作。合(he)(he)理的(de)分(fen)配(pei)員(yuan)(yuan)工,可以避免制(zhi)作出來的(de)粽(zong)子(zi)(zi)銷量不好,受歡(huan)迎的(de)粽(zong)子(zi)(zi)卻因備貨(huo)不足而售罄。
粽子(zi)(zi)店(dian)(dian)開(kai)(kai)業前需要提前開(kai)(kai)展(zhan)營(ying)銷(xiao)(xiao)推廣活動(dong)(dong),通過(guo)宣傳(chuan)單、海報以(yi)(yi)及橫(heng)幅等多(duo)種形式告(gao)知消(xiao)(xiao)費(fei)者粽子(zi)(zi)店(dian)(dian)的(de)開(kai)(kai)業時間、地(di)點等信息,以(yi)(yi)及購買粽子(zi)(zi)享(xiang)受(shou)到的(de)優(you)惠(hui)信息。在(zai)(zai)日常(chang)的(de)經營(ying)中,加(jia)盟(meng)商需要結合節(jie)假(jia)日開(kai)(kai)展(zhan)節(jie)慶促銷(xiao)(xiao),例如在(zai)(zai)端(duan)午節(jie)、中秋節(jie)以(yi)(yi)及春節(jie)期間加(jia)強創新營(ying)銷(xiao)(xiao),吸引消(xiao)(xiao)費(fei)者在(zai)(zai)粽子(zi)(zi)店(dian)(dian)下單購買消(xiao)(xiao)費(fei)。Maigoo小編認(ren)為通過(guo)開(kai)(kai)展(zhan)粽子(zi)(zi)店(dian)(dian)的(de)營(ying)銷(xiao)(xiao)活動(dong)(dong),不僅能讓門(men)店(dian)(dian)生意變好,同時還能讓更多(duo)的(de)消(xiao)(xiao)費(fei)者認(ren)識(shi)了解到加(jia)盟(meng)商的(de)粽子(zi)(zi)店(dian)(dian),提高知名度。
服(fu)務衛(wei)生(sheng)(sheng)(sheng)影響到(dao)門(men)店(dian)的(de)生(sheng)(sheng)(sheng)意好壞,粽(zong)子店(dian)也不例外。Maigoo小編認為(wei)在(zai)經營粽(zong)子店(dian)時,為(wei)了給消(xiao)費者留(liu)下(xia)好印象,吸引到(dao)更多的(de)消(xiao)費者,形(xing)成回頭(tou)客,加盟商需(xu)要做好粽(zong)子店(dian)的(de)服(fu)務衛(wei)生(sheng)(sheng)(sheng)工作(zuo)。包粽(zong)子的(de)過程(cheng)公開透明(ming)可見,制作(zuo)師傅要戴(dai)好口罩,注意衛(wei)生(sheng)(sheng)(sheng),讓消(xiao)費者放心(xin)。衛(wei)生(sheng)(sheng)(sheng)工作(zuo)做好了,消(xiao)費者才會對粽(zong)子店(dian)產生(sheng)(sheng)(sheng)信任,下(xia)次(ci)才會選擇(ze)加盟商的(de)粽(zong)子店(dian)購買粽(zong)子。